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STRAX: NOTICE TO THE EGM

The shareholders of Strax AB (publ) are hereby summoned to the Extraordinary General Meeting to be held on Thursday 22 December 2016 at 10.00 a.m. (CET) at the offices of Advokatfirman Vinge, Norrlandsgatan 10, Stockholm, Sweden

Right to participate at the Meeting

To be entitled to participate at the Meeting, shareholders must

– be recorded in the register of shareholders maintained by Euroclear Sweden AB (the Swedish Securities
Register Center) on Friday 16 December 2016, and

– notify the company of their intention to attend the Meeting no later than at 4.00 p.m. on Friday 16 December 2016.

Shareholders whose shares are registered in the name of a nominee through the trust department of a bank or similar institution must, in order to be entitled to participate in the Meeting, request that their shares are temporarily re-registered in their own names in the register of shareholders maintained by Euroclear Sweden AB.

Such registration must be effected on Friday 16 December 2016. Shareholders are requested to inform their nominees in good time prior to this date.

Notification to attend the Meeting

Notification to attend the Meeting can be made in writing to Strax AB, Mäster Samuelsgatan 10, SE-111 44, Stockholm, Sweden, or by phone +46 (0) 8 545 017 50 or by e-mail (ruth.lidin@strax.com). Shareholders should, when notifying attendance, provide their name, personal identification or corporate registration number, address, telephone number, shareholdings and, where applicable, details of the attendance of any representative(s) and/or assistant(s). In addition, the notification shall, if applicable, be supplemented with complete authorisation documentation such as certificate of incorporation and powers of attorney for representatives.

Proxies, etc.

Shareholders who are represented by a proxy must authorise the proxy by issuing a dated power of attorney. If such authorisation is issued by a legal entity, an attested copy of a certificate of registration or similar must be attached. The power of attorney is valid one year from issuance, or such longer period as specified in the power of attorney, but maximum five years from issuance. The original authorisation and certificate of registration, where applicable, should be sent to Strax AB, Mäster Samuelsgatan 10, SE-111 44, Stockholm, Sweden, well in advance of the Meeting. A proxy form is available on the company’s website (strax.novestra.com).

Number of shares and votes

At the date of this notice there are in aggregate 117,762,266 issued shares and votes in the company. The company holds no own shares as of the date of this notice.

Right to request information

The shareholders are reminded of their right to request information pursuant to Chapter 7, Section 32, of the Swedish Companies Act.

Proposed Agenda

1. Opening of the Meeting
2. Election of the Chairman of the Meeting
3. Drawing-up and approval of the voting list
4. Approval of the agenda
5. Election of one or two persons to approve the minutes
6. Decision on whether the Meeting has been duly convened
7. Proposal to adopt new articles of association
8. Proposal to resolve on the adoption of a warrant program and issue of warrants
9. Conclusion of the Meeting

The Board of Directors’ proposal on chairman of the meeting (item 2)

The Board of Directors proposes that Jesper Schönbeck shall be elected Chairman of the Extraordinary General Meeting.

Proposal to adopt new articles of association (item 7)

The Board of Directors’ of the company proposes that the Extraordinary General Meeting adopts new articles of association to change the reporting currency of the company in order to adapt the company’s reporting currency to the reporting currency that applies to part of the rest of the group. The Board of Directors propose to insert a new article 4 that governs the company’s reporting currency, and thus rearrange the rest of the articles, and to change the company’s highest and lowest share capital as set out in the table below.

Article	Current wording	Proposed wording
4.	[New paragraph]	Reporting currency The company’s reporting currency is euro.
5. (4.)	Share capital and shares The share capital shall be not less than seventy million Swedish kronor (SEK 70,000,000) and not more than two hundred eighty million Swedish kronor (SEK 280,000,000). The number of shares shall be not less than seventy million (70,000,000) and not more than two hundred eighty million (280,000,000).	Share capital and shares The share capital shall be not less than ten million euro (EUR 10,000,000) and not more than forty million euro (EUR 40,000,000). The number of shares shall be not less than one hundred million (100,000,000) and not more than four hundred million (400,000,000).

The complete articles of association that is proposed to be adopted at the Extraordinary General Meeting on 22 December 2016 is available at the company’s webpage and is available at the company’s office in accordance with the information in the end of this notice.

Proposal to resolve on the adoption of a warrant program and issue of warrants (item 8)

The Board of Directors proposes that the general meeting resolves on a new warrant program and issuance of warrants (the “Warrant Program”).

Background and motive

The Board of Directors considers it to be in the interest of the company and the shareholders that the executive management and other employees of the Strax group are made part of the company’s development by being offered warrants in a new warrant program. The reasons for the proposal are to create opportunity to retain and attract qualified personnel to the group and to increase motivation for the executive management and other employees of the company by being involved in and working for a positive value increase on the company’s share during the period covered by the Warrant Program.

Given the terms and conditions, size of allotment and other circumstances, the Board of Directors consider the Warrant Program, in accordance with the below, to be reasonable and advantageous for the company and its shareholders.

Allotment, transfer and regarding the terms and conditions for the warrants

In total, no more than 4,095,000 warrants is proposed to be issued through the Warrant Program for the executive management and other employees in accordance with the below. Entitled to subscribe for warrants is the wholly owned subsidiary Novestra Financial Services AB, which will transfer the warrants to employees in the group. The warrants shall be issued free of charge to Novestra Financial Services AB.

Transfer of warrants to participants shall be made at a price corresponding to the market value of the warrant (i.e. the warrant premium) determined using the Black & Scholes-formulae. The valuation of the warrants shall be made by an independent financial adviser or accounting firm. Transfer of warrants to participants in the Warrant Program shall be made in accordance with the allocation below.

Category	Total maximum warrants	No. of persons in the category
1 – CEO	850,000	One person
2 – Other executive management	2,050,000 (whereby no single individual may receive more than 500,000)	Five persons
3 – Other employees	1,450,000 (whereby no single individual may receive more than 100,000)	Thirty persons

Not more than a total of 4,095,000 warrants may be allotted within the Warrant Program.

Each warrant entitles to subscription of one share in Strax during the period from and including 1 April 2020 up to and including 30 September 2020, to an exercise price corresponding to 130 per cent of the average volume weighted Strax share price as quoted on Nasdaq Stockholm’s official price list during the period 10 trading days calculated from the general meeting that resolves on the Warrant Program and onwards. The calculated exercise price shall be rounded off to nearest even tenth of a krona, whereupon 0.05 krona will be rounded up.

The exercise price and number of shares that each warrant entitles to subscribe for shall be recalculated in the event of a share split, share consolidation, new issue, etc. in accordance with customary conversion conditions. The warrants may, in accordance with customary terms and conditions, be exercised prior to the exercise period in the event of, for example, compulsory acquisition of shares, liquidation or merger whereupon Strax will merge into another company.

Right to hold and exercise the warrants assumes that the holder is employed in the Strax group up until the moment when the warrants may be exercised. In connection with the transfer of warrants to the participants, Novestra Financial Services AB will reserve the right to buy back warrants if the participant’s employment or assignment in the group ends or if the participant wants to reassign the warrants.

Regarding employees resident outside of Sweden, participation requires that transfer of warrants is legal, and that the Board of Directors, in its sole discretion, consider it to be possible within reasonable administrative and economic efforts.

Dilution effect, costs, etc.

The Board of Directors’ proposal to resolve on issuance of warrants entails a dilution effect corresponding to a maximum of approximately 3.5 per cent of the shares and votes in the company if the proposed warrants are exercised in full. For information regarding the company’s existing incentive programs, please refer to the company’s annual report for 2015 and the company’s website (strax.novestra.com). The Warrant Program is expected to have a marginal effect on the Strax group’s key ratios.

The subscription price at the transfer of warrants will correspond to the market value of the warrants, why no costs pertaining to employees or social costs will arise for the company in connection with the issue. It is estimated that the total cost for the Warrant Program will not exceed SEK 100,000 for the duration of the Warrant Program.

The market value of the warrants, according to a preliminary valuation based on the market value of the underlying share corresponding to the share price of the company’s share 21 November 2016, is SEK 0.46 per warrant, assuming a strike price of SEK 6.89 per share. The Black & Scholes-formulae has been used for the valuation, assuming a volatility of 25 per cent.

Preparation of the proposal

The proposal has been prepared of the Board of Directors and the Board of Directors will execute the resolution above to issue warrants.

Majority requirements

The resolution in this proposal requires the support of shareholders representing not less than nine tenths (9/10) of votes cast as well as shares represented at the general meeting.

The annual report, the auditor’s report as well as the complete proposals regarding items 7-8, together with the Board of Directors’ report and the auditor’s statement pursuant to Chapter 14, Section 8, of the Swedish Companies Act, will, as from 1 December 2016, be held available at the company’s office, Mäster Samuelsgatan 10, SE-111 44, Stockholm, Sweden, and will upon request be sent to shareholders who supply their postal address. The material will then also be held available on the company’s website (strax.novestra.com).

Stockholm in November 2016

Strax AB (publ)

The Board of Directors

About Strax
Strax is a global specialist within mobile accessories with own brands, such as Xqisit, Gear4, Urbanista, Flavr, Avo and Thor. The own brands are complemented with OEM brands, aftermarket brands, licensed brands and an end-to-end service offering. Strax is furthermore consistently growing its presence in connected devices, such as fitness trackers and smart home products. Strax’s offering is primarily targeted towards traditional retailers, telecom operators and online retailers. In total, Strax has in excess of 600 B2B customers worldwide, including customers such as Dixons Carphone, Staples, Swisscom, Telenor, T-Mobile and Amazon. Strax operates through subsidiaries in Germany, France, UK, Sweden, Norway, Denmark, the Netherlands, Switzerland, Poland, the US, Hong Kong and China. During 2015, Strax generated revenues of approximately SEK 748 million, representing an annual growth of approximately 18 percent compared to 2014. For the same period, Strax achieved an EBIT of approximately SEK 33 million. As of December 31st 2015 Strax employed 165 FTEs

Notice to the EGM

STRAX: STRATEGISKA FÖRVÄRV OCH PARTNERSKAP MED VODAFONE

Strax har förvärvat majoriteten av aktierna i två bolag som arbetar med utveckling, distribution och försäljning av tillbehör under varumärket Vodafone till Vodafones försäljningskanaler i Västeuropa, Mellanöstern och Afrika. Strax tillför betydande kunskap inom produktutveckling, tillverkning, varumärkeshantering, marknadsföring och säljstrategier samt resurser inom sourcing och kvalitetskontroll. Förvärvet av 50,1 procent av aktierna i Celcom HK och Mobile Accessory Club ger en unik ingång till partnerskap med Vodafone för att skapa vad vi bedömer som ett av de starkaste utbuden inom tillbehör för mobiltelefoner och tablets för Vodafones målmarknader.

”Jag är övertygad om att dessa förvärv och avtalet med Vodafone kommer att vara värdeskapande för både Strax och Vodafone. Det initiala samarbetet har redan levererat lovande resultat och jag ser fram emot att bygga ömsesidigt givande långsiktigt partnerskap med Vodafone” säger Gudmundur Palmason, VD, Strax AB.

För ytterligare information, kontakta Gudmundur Palmason, VD, Strax AB, +46 8 545 01750.

Denna information är sådan information som Strax AB är skyldigt att offentliggöra enligt EU:s marknadsmissbruksförordning. Informationen lämnades, genom ovanstående kontaktpersons försorg, för offentliggörande den 22 november 2016, kl 13:15.

prm Strax: Strategiska förvärv och partnerskap med Vodafone 161122

STRAX: STRATEGIC ACQUISITIONS AND VODAFONE PARTNERSHIP

Strax has completed the acquisition of the majority shareholdings in two entities who are contracted to develop, distribute and sell Vodafone branded accessories to Vodafone in Western Europe, Middle East and Africa. Strax brings significant knowledge on product development & manufacturing, portfolio management, marketing and sales strategies as well as sourcing and quality assurance capabilities.

The acquisition of 50.1 percent ownership in Celcom HK and Mobile Accessory Club provides a unique access to partner with Vodafone to create what we believe will be one of the strongest lines of accessories for mobile phones and tablets for Vodafone’s target market.

“I am convinced that these acquisitions will be very beneficial for both Strax and Vodafone. Our initial cooperation has already delivered some promising results and I look forward to building a mutually beneficial long term partnership with Vodafone”

says Gudmundur Palmason, CEO, Strax AB.

For further information, please contact Gudmundur Palmason, CEO, Strax AB, +46 8 545 01750.

About Strax

Strax is a global specialist within mobile accessories with own brands, such as Xqisit, Gear4, Urbanista, Flavr, Avo and Thor. The own brands are complemented with OEM brands, aftermarket brands, licensed brands and an end-to-end service offering. Strax is furthermore consistently growing its presence in connected devices, such as fitness trackers and smart home products. Strax’s offering is primarily targeted towards traditional retailers, telecom operators and online retailers. In total, Strax has in excess of 600 B2B customers worldwide, including customers such as Dixons Carphone, Staples, Swisscom, Telenor, T-Mobile and Amazon. Strax operates through subsidiaries in Germany, France, UK, Sweden, Norway, Denmark, the Netherlands, Switzerland, Poland, the US, Hong Kong and China.

This information is information that Strax AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, at 1:15 pm CET on November 22 2016.

Strax extends and expands global partnership with D30

STRAX: FÖRLÄNGER OCH UTÖKAR LÅNGSIKTIGT STRATEGISKT GLOBALT AVTAL MED D3O

Strax har under befintligt avtal med D3O® framgångsrikt lanserat produkter med D3Os patenterade teknologi för stöttålighet på flera marknader. Det förlängda exklusiva treårskontaktet garanterar Strax rätten att integrera D3O i smartphone-, tablet- och konsumentelektroniktillbehör, med global distributionsrätt både avseende online- och offlinekanaler.

”Det är en tydlig trend med slimmade produkter med skydd på alla marknader där Strax agerar. Det strategiska partnerskapet med D3O har varit mycket framgångsrikt på de marknader där vi har lanserat produkter, till exempel skal introducerade under det egna varumärket Gear4 som har blivit den bäst säljande linjen för produkter med skydd i Storbritannien och har öppnat flera dörrar i USA. Det licensierade materialet har bevisat sig vara överlägset i produkter med stötskydd för smartphones samt tablets och är ett starkt försäljningsargument” säger Gudmundur Palmason, VD, Strax AB.

”Förlängningen av vårt partnerskap med Strax förstärker D3Os åtagande att leverarera de mest avancerade stötskyddande lösningarna för mobila enheter. Strax är en ledande aktör i industrin och vi är mycket nöjda med försäljningsframgångarna i Europa för de produkter som har lanserats och det faktum att vi redan har lyckats bli marknadsledande. Jag ser fram emot ett nära samarbete under expansionen i USA och att introducera D3Os teknologier och innovativa lösningar för stötskydd avseedda för konsumentelektronik” säger Stuart Sawyer, VD, D3O.

För ytterligare information, kontakta Gudmundur Palmason, VD, Strax AB, +46 8 545 01750.

prm Strax D3O 161028

STRAX: EXTENDS AND EXPANDS LONG-TERM GLOBAL STRATEGIC PARTNERSHIP WITH D3O

Strax has under the previous contract with D3O® successfully launched products with D3O patented impact protection technologies in several markets. The extended exclusive three year contract grants STRAX rights to integrate D3O into smartphones, tablets and consumer electronic accessories, plus global distribution rights across both online and offline channels.

“The trend for slim protective products is strong across all the markets we operate in. The strategic partnership with D3O has proven very successful in the markets where we have launched products, for example, cases introduced under our own Gear4 brand have become the number one selling premium protective product range in the UK and has enabled us to secured listings with several major customers in the US. The licensed D3O material has proven to be superior in protective products for smartphones and tablets and a strong selling point clearly differentiating our products “

says Gudmundur Palmason, CEO, Strax AB.

“The extension of our partnership with Strax reinforces D3O’s commitment to deliver the most advanced impact protection solutions for mobile devices. Strax is a proven industry leader and we are delighted at how successful our launch products have sold in Europe to becoming market leaders already. I look forward to working closely together as we expand into the US and to bring new D3O® technologies and innovative impact protection solutions to the consumer electronics market”

says Stuart Sawyer, CEO, D3O.

For further information, please contact Gudmundur Palmason, CEO, Strax AB, +46 8 545 01750.

About D3O
D3O uses unique patented and proprietary technologies to make rate-sensitive, soft, flexible materials with high shock absorbing properties that are used in a wide range of impact protection products, addressing a range of markets including electronics, sports, industrial workwear, motorcycle and military protection. Based on non-Newtonian principles, in its raw form, the material’s molecules flow freely, allowing it to be soft and flexible, but on impact, lock together to dissipate the impact energy and reduce the transmitted force. D3O continues to expand its sales, manufacturing capabilities and distribution in North America and recently announced the establishment of a US Legal Entity, D3O LLC, headquartered in Detroit. This move underscores the company’s continued growth in the US market. D3O is a portfolio company of the U.S. growth capital firm Beringea. Over 90% of the company’s revenues are export, with 60% of sales in the US, for which the company received a Queen’s Award for Enterprise for International Trade in 2014. The company was further recognised as one of the fastest growing private UK technology companies in the 2016 Sunday Times Hiscox Tech Track 100.

Strax extends and expands global partnership with D30

STRAX: DELÅRSRAPPORT NR 2 FÖR RÄKENSKAPSÅRET 2016

Övergången till Strax genomförd, god tillväxt under 2016 och positiva utsikter för helåret

Koncernens1 försäljning för perioden 1 januari – 30 juni 2016 uppgick till 377,0 (320,4) MSEK vilket motsvarar en tillväxt om 17,7 (20,8) procent. Bruttomarginalen uppgick till 26 (24) procent.

Koncernens1 resultat för perioden 1 januari – 30 juni 2016 uppgick till 4,6 (2,7) MSEK motsvarande 0,04 (0,02) kronor per aktie. Eget kapital per den 30 juni 2016 uppgick till 144,7 (98,4) MSEK motsvarande 1,23 (0,76) kronor per aktie.

Moderföretagets resultat för perioden 1 januari – 30 juni 2016 uppgick till 50,0 (9,4) MSEK. Eget kapital den 30 juni 2016 uppgick till 709,6 (213,8) MSEK motsvarande 6,03 (5,75) kronor per aktie.

Under perioden genomfördes ett förvärv1 av samtliga utestående aktier i Strax genom betalning i egna aktier. Innan förvärvet innehades aktier motsvarande 27 procent av de utestående aktierna i Strax. I samband med att förvärvet slutförts anpassades Novestras verksamhetsföremål samt namnändrades AB Novestra till Strax AB.

I samband med slutförandet av förvärvet tillträdde Gudmundur Palmason som ny VD för Strax och Johan Heijbel (AB Novestras före detta VD) tillträder som ny CFO för bolaget.

Utvecklingen i Strax under det första halvåret 2016 har varit positiv med en försäljningstillväxt om cirka 17 procent och en ökning av bruttovinsten med cirka 27 procent. Förutsättningarna för fortsatta förbättringar av såväl bruttomarginal som resultat bedöms som goda.

1 Förvärvet av Strax innebär redovisningsmässigt att reglerna om omvänt förvärv skall tillämpas, vilket medför att det är resultatet i den legala enheten, tidigare AB Novestra (moderföretaget) som elimineras innan förvärvstidpunkten samt att värdet av den apportemission genom vilken de utestående aktierna i Strax förvärvades elimineras och att förvärvsanalys sker baserat på överförda värden. Jämförelsesiffror för koncernen avser Straxkoncernen föregående år.

”Noteringen av Strax på Nasdaq Stockholm är början på en ny fas för Strax som bolag och medför många fördelar bland annat nya finansieringsvägar för att stödja framtida tillväxt men även ökad kredibilitet och synlighet. Vi har sett både ökad tillväxt och ökade bruttomarginaler under perioden. Den förbättrade marginalen är hänförlig till produktmix och operationella effektiviseringar. För närvarande fokuserar vi på att utöver arbetet på den europeiska marknaden, som är vår hemmamarknad, även stärka verksamheten utanför Europa. Jag ser med tillförsikt fram emot hösten, som försäljnings- och resultatmässigt är Strax starkaste period. Vårt mål för helåret 2016 är att uppnå ett EBITDA-resultat om 8 MEUR, vilket innebär en väsentlig ökning jämfört med föregående år” säger Gudmundur Palmason, Strax VD.

För ytterligare information kontakta Gudmundur Palmason, verkställande direktör, Strax AB, på telefon +46 8 545 01750

Om Strax AB

Strax är en global specialist inom mobilaccessoarer med ett antal egna varumärken, exempelvis Xqisit, Gear4, Urbanista, Agna och Avo, därtill tredjepartsvarumärken samt licensierade varumärken och har dessutom ett heltäckande tjänsteerbjudande. Strax fortsätter även successivt att stärka sin närvaro inom connected devices, med produkter såsom aktivitetsarmband och smarta produkter för hemmet. Strax erbjudande riktas främst till butiksåterförsäljare, mobiloperatörer och e-handelsbutiker. Totalt har Strax mer än 600 B2B kunder globalt och innefattar bolag såsom Dixons Carphone, Staples, Swisscom, Telenor, T-Mobile samt Amazon. Strax har verksamhet via dotterbolag i Tyskland, Frankrike, England, Sverige, Norge, Danmark, Nederländerna, Schweiz, Polen, USA, Hong Kong och Kina.

Under 2015 uppgick försäljningen till cirka 748 MSEK, vilket motsvarar en försäljningstillväxt om cirka 18 procent. För samma period hade bolaget ett rörelseresultat om cirka 33 MSEK. Per den 31 december 2015 hade Strax 165 heltidsanställda.

Denna information är sådan information som Strax AB är skyldigt att offentliggöra enligt EU:s marknadsmissbruksförordning och lagen om värdepappersmarknaden. Informationen lämnades, genom ovanstående kontaktpersons försorg, för offentliggörande den 30 augusti 2016 kl. 08:55 CET.

Q2 Strax AB 160830

prm Q2 Strax 160830

STRAX: INTERIM REPORT NO 2 FOR THE FINANCIAL YEAR 2016

Transition to Strax completed, good growth during 2016 and positive outlook for the year

The Group’s [1] sales for the period January 1 – June 30 2016 amounted to 377.0 (320.4) corresponding to a growth of 17.7 (20.8) percent. The gross margin amounted to 26 (24) percent.

The Group’s [1] result for the period January 1 – June 30 2016 amounted to MSEK 4.6 (2.7) MSEK corresponding to SEK 0.04 (0.02) per share. Equity as at June 30 2016 amounted to MSEK 144.7 (98.4) corresponding to SEK 1.23 (0.76) per share.

The Parent Company’s result for the period January 1 – June 30 2016 amounted to MSEK 50.0 (9.4). Equity as at June 30 2016 amounted to MSEK 709.6 (213.8) corresponding to SEK 6.03 (5.75) per share.

During the period the acquisition [1] of the outstanding number of shares in Strax was completed through payment in own shares. Prior to the acquisition, shares corresponding to 27 percent of the outstanding shares in Strax were held. In connection with the completed acquisition Novestra’s line of business changed and the company name was changed from AB Novestra to Strax AB.

Upon completion of the acquisition Gudmundur Palmason was appointed CEO and Johan Heijbel (formerly CEO of AB Novestra) was appointed CFO in the company.

The development during the first half of the year in Strax has been positive with growth in sales of approximately 17 percent, and an increase in gross profit of approximately 27 percent. The prerequisites for continued improvement in both gross margin and result are deemed as good.

[1] In the accounts, the regulations on reverse acquisition shall be applied with regard to the acquisition of Strax, which entails that the result in the legal entity, formerly AB Novestra (the parent company) shall be eliminated prior to the date of acquisition and also the non-cash issue value with which the outstanding shares in Strax were acquired is eliminated and that the acquisition analysis is based on the transferred values. Comparative figures for the group refer to the previous year’s figures for the Strax group.

”The listing of Strax on the Nasdaq Stockholm exchange is the beginning of a new phase for Strax as a company and brings many advantages with it, not only new financial opportunities to help support future growth but also increased credibility and visibility. We have experienced both increased growth and increased gross margins during the period. The improved margins are attributable to product-mix and operational efficiency. Currently we are focusing on, in addition to our work on the European market, which is our home market, to strengthen operations outside of Europe. It is with confidence that I look forward to the autumn, which is Strax’s strongest period for both sales and results. Our goal for the year 2016 is to achieve an EBTIDA-result of MEUR 8 which would be a significant increase compared to the previous year”

says Gudmundur Palmason, CEO, Strax AB.

For further information please contact Gudmundur Palmason, verkställande direktör, Strax AB, på telefon +46 8 545 01750

About Strax AB

Strax is a global specialist within mobile accessories with own brands, such as Xqisit, Gear4, Urbanista, Agna and Avo. The own brands are complemented with OEM brands, aftermarket brands, licensed brands and an end-to-end service offering. Strax is furthermore consistently growing its presence in connected devices, such as fitness trackers and smart home products. Strax’s offering is primarily targeted towards traditional retailers, telecom operators and online retailers. In total, Strax has in excess of 600 B2B customers worldwide, including customers such as Dixons Carphone, Staples, Swisscom, Telenor, T-Mobile and Amazon. Strax operates through subsidiaries in Germany, France, UK, Sweden, Norway, Denmark, the Netherlands, Switzerland, Poland, the US, Hong Kong and China.

This information is information that Strax AB is obliged to make public pursuant to the EU Market Abuse Regulation and the Securities Markets Act. The information was submitted for publication, through the agency of the contact person set out below, at 08:55 CET on August 30 2016.

Interim Report Q2

Interim Report Q2 - release

STRAX: STARK UTVECKLING OCH FINANSIELLA MÅLSÄTTNINGAR

Utvecklingen i Strax har varit stark under 2016 med en tillväxt i försäljning om cirka 15 procent till och med maj 2016 jämfört med samma period föregående år.

För 2016 är Strax målsättning att uppnå ett EBITDA-resultat om cirka 8 MEUR jämfört med cirka 4,4 MEUR 2015, vilket då motsvarar en EBITDA-marginal om cirka 8 procent jämfört med cirka 5 procent för 2015. Det långsiktiga EBITDA målet är 12 procent EBITDA-marginal.

”Strax har etablerat en stark plattform inom marknaden för tillbehör till mobila enheter som Smartphones och tablets, en industri som förväntas fortsätta att uppvisa betydande tillväxt de kommande åren. För närvarande växer Strax snabbare än industrin vilket ses som en bekräftelse att Strax integrerade totalerbjudande till kunderna är väl positionerat och mottaget” säger Gudmundur Palmason, VD Strax AB.

För ytterligare information kontakta Gudmundur Palmason, VD Strax AB, 08-545 017 50.

Om Strax AB

Informationen ovan är sådan som Strax är skyldigt att offentliggöra enligt lagen om värdepappersmarknaden och/eller lagen om handel med finansiella instrument. Informationen lämnades för offentliggörande den 16 juni 2016, kl.12:30.

prm 160616 Stark utveckling och finansiella målsättningar

STRAX: STRONG PERFORMANCE AND FINANCIAL GOALS 2016

The performance for Strax has been strong with growth in sales of approximately 15 percent up until May 2016 compared to the same period last year.

For 2016 Strax’s goal is to reach an EBITDA of MEUR 8 compared to MEUR 4.4 in 2015, corresponding to an EBITDA margin of 8 percent compared to 5 percent for 2015. The long term EBTIDA goal is 12 percent.

“Strax has established a strong platform within the mobile accessories industry, an industry expected to continue to show significant growth for the forthcoming years. At the moment Strax is growing faster than the industry and we see this as a confirmation that Strax’s integrated proposition to its customer is well positioned and received” says Gudmundur Palmason, CEO, Strax AB.

For further information contact Gudmundur Palmason, CEO, +46 8 545 017 50

About Strax AB

Strax is a global specialist within mobile accessories with own brands, such as xqisit, Gear4, Urbanista, Agna and Avo. The own brands are complemented with OEM brands, aftermarket brands, licensed brands and an end-to-end service offering. Strax is furthermore consistently growing its presence in connected devices, such as fitness trackers and smart home products. Strax’s offering is primarily targeted towards traditional retailers, telecom operators and online retailers. In total, Strax has in excess of 600 B2B customers worldwide, including customers such as Dixons Carphone, Staples, Swisscom, Telenor, T-Mobile and Amazon. Strax operates through subsidiaries in Germany, France, UK, Sweden, Norway, Denmark, the Netherlands, Switzerland, Poland, the US, Hong Kong and China.

During 2015, Strax generated revenues of approximately SEK 748 million, representing an annual growth of approximately 18 percent compared to 2014. For the same period, Strax achieved an EBIT of approximately SEK 33 million. As of December 31st 2015 Strax employed 165 FTEs. Strax AB (publ) is required to disclose the information provided herein pursuant to the Swedish Securities Markets Act and/or the Swedish Financial Instruments Trading Act. The information was provided for public release on the 16th of June 2016 at 12:30 p.m. CET.

Strong performance and financial goals