STRAX is a global leader in accessories that empower mobile lifestyles. Our portfolio of accessories covers all major mobile accessory brands and categories: Protection, Power, Connectivity, as well as Personal Audio.
The remaining own brand is Planet Buddies. We reach a broad customer base, through 70 000 brick and mortar stores around the globe, as well as through online marketplaces and direct-to-consumers.
Founded as a trading company in 1995, STRAX has since expanded worldwide and evolved into a global brand business. Today we have approximately 26 employees in 6 countries. STRAX is listed on the Nasdaq Stockholm stock exchange.
Divested own brands consist of Urbanista, Gear4, Clckr and RichmondFinch.
