Year-end report 2022

STRAX – challenging year completed with several actions taken to prepare for a much improved future

  • The Group’s sales for the period January 1 – December 31, 2022, amounted to MEUR 104.4 (101.8)
    with a gross margin of 16.7 (16.4) percent.
  • The Group’s result for the period January 1 – December 31, 2022, amounted to MEUR -19.6 (-3.9) corresponding to EUR -0.16 (-0.03) per share.
  • EBITDA from remaining operations for the period January 1 – December 31, 2022, amounted to
    MEUR -0.9 (5.4).
  • Equity as of December 31, 2022, amounted to MEUR -6,480 (14,036) corresponding to EUR -6.5 (14.0)
    per share.
  • External factors continued to have negative impact on sales of own mobile accessories and personal audio products, whilst sales of lower margin health products remained relatively stable. Additional margin impact came from MEUR 4 inventory markdown. Our average blended gross margin does therefore remain compressed relative to those we achieved prior to the Covid-19 pandemic.
  • Following a decision by the board of directors in September 2022 to have a more focused strategy
    and simplified group operating structure, the following brands and businesses are reported as discontinued
    operations: own brands Dóttir and grell, licensing business under Telecom Lifestyle Fashion, and
    the Health and Wellness business.
  • Plan to divest assets and refinance distribution business to increase liquidity and reduce debt in the Group initiated.

    Significant events after the end of the period

    STRAX subsidiary Urbanista, received two awards at CES 2023 in Las Vegas, the most influential tech event in the world. Urbanista Phoenix – the world’s first true wireless, noise cancelling earphones powered by light – was awarded best of CES by technology magazines TWICE and MakeUseOf (MUO).

“As a result of continuing challenging industry environment our figures took a heavy beating in 2022.
However, we maintained investing in our four remaining own brands and our North America sales platform, providing for a significantly brighter times ahead for a streamlined and more focused organization.
We furthermore implemented various cost reduction actions across continuing operations throughout the year and we expect benefits thereof to fully materialize in 2023.”

Gudmundur Palmason, CEO

Interim report Q3 2022

STRAX – still facing challenges but actions taken and a positive outlook for 2023

The Group’s sales for the period January 1 – September 30, 2022, amounted to MEUR 83.2 (65.1) with
a gross margin of 20.6 (19.0) percent.

The Group’s result for the period January 1 – September 30, 2022, amounted to MEUR -6.4 (-1.3) corresponding
to EUR -0.05 (-0.01) per share.

EBITDA from remaining operations for the period January 1 – September 30, 2022, amounted to
MEUR 4.9 (4.0).
 
Equity as of September 30, 2022, amounted to MEUR 4.7 (17.1) corresponding to EUR 0.04 (0.14) per share.
 
Following a decision by the board of directors in September 2022 to have a more focused strategy
and simplified group operating structure, these brands and businesses are reported as discontinued
operations: own brands Dóttir and grell, licensing business under Telecom Lifestyle Fashion, and
the Health and Wellness business.
 
External factors continued to have negative impact on sales of own mobile accessories and personal audio products, whilst sales of lower margin health products remained relatively stable. Our average blended gross margin does therefore remain compressed relative to those we achieved prior to the Covid-19 pandemic.

“The new streamlined STRAX is well positioned for profitable growth and all the remaining own brands have a sound potential for continued expansion, particularly in North America. By focusing on the European distribution business and fewer brands we will be able to enhance efficiency, growth, and profitability as we are freeing up both resources and management attention. Some of the businesses that will be divested also have viable commercial potential, but we believe those will benefit more under a different ownership. We don’t expect the divestments to generate any losses.”

Gudmundur Palmason, CEO

This information is information that STRAX AB is obliged to make public pursuant to the EU Market Abuse Regulation.
The information was submitted for publication, through the agency of the contact person set out above, at 08:55 CET on November 24, 2022.

Delårsrapport nr 3 för räkenskapsåret 2022

STRAX – fortsatta utmaningar men många åtgärder vidtagna, positiva utsikter för 2023

Koncernens försäljning för perioden 1 januari – 30 september 2022 uppgick till 83,2 (65,1)
MEUR och bruttomarginalen uppgick till 20,6 (19,0) procent.

Koncernens resultat för perioden 1 januari – 30 september 2022 uppgick till -6,4 (-1,3) MEUR, motsvarande
-0,05 (-0,01) euro per aktie.

EBITDA från kvarvarande verksamhet under perioden 1 januari – 30 september 2022 uppgick till
4,9 (4,0) MEUR.
 
Eget kapital per den 30 september 2022 uppgick till 4,7 (17,1) MEUR motsvarande 0,04 (0,14)
euro per aktie.
 
I september 2022 fattade styrelsen ett beslut om en mer fokuserad strategi framöver för STRAX samt en förenklad bolagsstuktur: egna varumärkena Dóttir och grell, verksamheten med licensierade varumärken som bedrivs av Telecom Lifestyle Fashion samt verksamheten inom personlig skyddsutrustning rapporteras som avvecklad verksamhet.
 
Externa faktorer fortsatte att ha negativ inverkan på försäljningen av egna mobiltillbehör och produkter inom Audio, samtidigt som försäljningen av personlig skyddsutrustning med lägre marginaler, i stort sett bibehölls. Vår genomsnittliga bruttomarginal är därför fortsatt pressad jämfört med nivån före Covid-19 pandemins utbrott.

– Det nya förenklade STRAX är väl positionerad för lönsam tillväxt och alla kvarvarande egna varumärken har en god potential för fortsatt expansion, särskilt i Nordamerika. Genom att fokusera på den europeiska distributionsverksamheten och färre varumärken kommer vi att kunna öka effektiviteten, tillväxten och lönsamheten när vi frigör både resurser och uppmärksamhet från ledningen. En del av de verksamheter som kommer att avyttras har också en god kommersiell potential, men vi tror att de kommer att gynnas mer under ett annat ägandeskap. Vi förväntar oss inga förluster från de avyttrade verksamheterna.
 
Gudmundur Palmason, VD

Denna information är sådan information som STRAX AB är skyldigt att offentliggöra enligt EU:s marknadsmissbruksförordning. Informationen lämnades, genom ovanstående kontaktpersons försorg, för offentliggörande den 24 november 2022 kl. 08.55 CET.

Interim report nr. 2 for the financial year 2022

STRAX is steering reasonably well through external headwinds

The Group’s sales for the period January 1 – June 30, 2022, amounted to MEUR 63.8 (54.8) with
a gross margin of 17.7 (19.0) percent.

The Group’s result for the period January 1 – June 30, 2022, amounted to MEUR -2.0 (-2.7) corresponding to EUR -0.02 (-0.02) per share.

EBITDA for the period January 1 – June 30, 2022, amounted to MEUR 2.4 (1.6).

Equity as of June 30, 2022, amounted to MEUR 10.5 (16.2) corresponding to EUR 0.09 (0.13) per share.

Covid-19 continued to have negative impact on sales of own mobile accessories and personal audio products, whilst increasing sales of lower margin health products. This unfavourable brand and product mix coupled with various global supply chain disruptions has caused a drop in gross margin for the period.

STRAX entered a partnership with a German personal protective equipment specialist company to deliver Covid-19 tests to a regional government body in Germany.

STRAX extended its partnership with the German personal protective equipment specialist company to deliver Covid-19 tests to another regional government body in Germany. The total value of the contract has increased and will be covering a 24-month period, where total volumes are expected to be higher with lower volumes in Q2.

AirPop, the premium high performance face mask brand STRAX holds a five-year global exclusive distribution agreement for, recently secured key retail channels in the United States, Canada, and Australia.

CLCKR, the mobile phone accessory brand, wholly owned by STRAX announced that their range of mobile stand and grip accessories are now available in over 10,000 stores in the US.

Significant events after the end of the period

STRAX subsidiary Urbanista, the Swedish lifestyle audio brand, announced the launch of Urbanista Phoenix
– the world’s first true wireless, active noise cancelling earphones powered by light.

“The second quarter of 2022 was to some extent business as usual when looking back at the past couple of years. Challenging external environment stemming from various factors, such as supply chain constraints, shift in demand, strengthening of the US dollar and Covid-19 looming over us. All of these prolonging the uncertainty and creating an environment where change is somewhat the only constant. STRAX was nevertheless able to steer through the headwinds and we delivered reasonable results in the quarter”.

Gudmundur Palmason, CEO

Delårsrapport nr 2 för räkenskapsåret 2022

STRAX styr verksamheten framåt trots externa utmaningar

Koncernens försäljning för perioden 1 januari – 30 juni 2022 uppgick till 63,8 (54,8) MEUR
och bruttomarginalen uppgick till 17,7 (19,0) procent.

Koncernens resultat för perioden 1 januari – 30 juni 2022 uppgick till -2,0 (-2,7) MEUR, motsvarande -0,02 (-0,02) euro per aktie.

EBITDA under perioden 1 januari – 30 juni 2022 uppgick till 2,4 (1,6) MEUR.

Eget kapital per den 30 juni 2022 uppgick till 10,5 (16,2) MEUR motsvarande 0,09 (0,13) euro per aktie.

Covid-19 fortsatte att ha negativ inverkan på försäljningen av egna mobiltillbehör och produkter inom Personal Audio, samtidigt som försäljningen av personlig skyddsutrustning med lägre marginal ökade. Den ogynnsamma varumärkes- och produktmixen i kombination med olika globala störningar i leveranskedjan har orsakat en nedgång i bruttomarginalen för perioden.

STRAX inledde ett samarbete med ett tyskt företag som specialiserat sig på personlig skyddsutrustning för att leverera Covid-19 tester till ett regionalt statligt organ i Tyskland.

STRAX utökade sitt partnerskap med det tyska specialistföretag för personlig skyddsutrustning för att leverera Covid-19 tester till ett annat regionalt statligt organ i Tyskland. Den totala omfattningen för kontraktet har ökat och kommer att sträcka sig över en period om 24 månader, med en förväntan om högre totala volymer med lägre volymer under Q2.

AirPop, det högpresterande premiumvarumärket för ansiktsmasker som STRAX innehar ett femårigt globalt exklusivt distributionsavtal för, har nyligen säkrat viktiga distributionskanaler i USA, Kanada och Australien.

CLCKR, ett varumärke för mobiltillbehör som är helägt av STRAX, meddelade att deras utbud av mobila stativ och grepptillbehör nu finns i över 10 000 butiker i USA.

Väsentliga händelser efter periodens utgång

STRAX dotterbolag Urbanista, det svenska livsstilsljudmärket, lanserade Urbanista Phoenix – världens första helt trådlösa, aktivt brusreducerande in-earlurar som laddas av ljus. 

-I det andra kvartalet 2022 har vi till viss del fått se en återgång till en normalitet i jämförelse med de senaste åren. Externa faktorer, så som begränsningar inom leverantörskedjan, förändrad efterfrågan, en förstärkning av den amerikanska dollarn samt Covid-19-pandemin har varit överhängande utmaningar. Dessa faktorer har förlängt osäkerheten samt skapat en miljö med ständiga förändringar. STRAX har trots dessa utmaningar lyckats styra verksamheten framåt och levererat godkända resultat för kvartalet.

Gudmundur Palmason, VD

Interim report no. 1 for the financial year 2022

STRAX delivered sales of MEUR 39.9 and MEUR 1.5 in EBITDA in Q1 2022

The Group’s sales for the period January 1 – March 31, 2022, amounted to MEUR 39.9 (28.1) with
a gross margin of 17.7 (18.5) percent.

The Group’s result for the period January 1 – March 31, 2022, amounted to MEUR -0.7 (-1.4) corresponding to EUR -0.01 (-0.01) per share.

EBITDA for the period January 1 – March 31, 2022, amounted to MEUR 1.5 (0.3).
 
Equity as of March 31, 2022, amounted to MEUR 13.3 (17.8) corresponding to EUR 0.11 (0.15) per share.
 
Covid-19 continued to have negative impact on sales of own mobile accessories and personal audio products, whilst increasing sales of lower margin health products. This unfavourable brand and product mix coupled with various global supply chain disruptions has caused a drop in gross margin for the period.
 
STRAX entered a partnership with a German personal protective equipment specialist company to deliver Covid-19 tests to a regional government body in Germany.

STRAX extended its partnership with the German personal protective equipment specialist company to deliver Covid-19 tests to another regional government body in Germany. The total value of the contract has increased and will be covering a 24-month period, where total volumes are expected to be higher but initially lower volumes in Q2.

AirPop, the premium high performance face mask brand STRAX holds a five-year global exclusive distribution agreement for, recently secured key retail channels in the United States, Canada, and Australia.

Significant events after the end of the period

CLCKR, the mobile phone accessory brand, wholly owned by STRAX announced that their range of mobile stand and grip accessories are now available in over 10,000 stores in the US.

 
“The first quarter of 2022 was relatively strong overall, albeit not without significant external challenges such as the ongoing Covid-19 pandemic and the military conflict in Ukraine. The current macro-economic climate will prolong full market recovery and increase uncertainty as to what a “new normal” will look like, although we are more certain than ever that it will be materially different.”

Gudmundur Palmason, CEO

Delårsrapport nr 1 för räkenskapsåret 2022

STRAX levererade 39,9 MEUR i försäljning och 1,5 MEUR i EBITDA för Q1 2022

Koncernens försäljning för perioden 1 januari – 31 mars 2022 uppgick till 39,9 (28,1) MEUR
och bruttomarginalen uppgick till 17,7 (18,5) procent.

Koncernens resultat för perioden 1 januari – 31 mars 2022 uppgick till -0,7 (-1,4) MEUR, motsvarande -0,01 (-0,01)
euro per aktie.

EBITDA under perioden 1 januari – 31 mars 2022 uppgick till 1,5 (0,3) MEUR.
 
Eget kapital per den 31 mars 2022 uppgick till 13,3 (17,8) MEUR motsvarande 0,11 (0,15) euro per aktie.
 
Covid-19 fortsatte att ha negativ inverkan på försäljningen av egna mobiltillbehör och produkter inom Personal Audio, samtidigt som försäljningen av personlig skyddsutrustning med lägre marginal ökade. Den ogynnsamma varumärkes- och produktmixen i kombination med olika globala störningar i leveranskedjan har orsakat en nedgång i bruttomarginalen för perioden.
 
STRAX inledde ett samarbete med ett tyskt företag som specialiserat sig på personlig skyddsutrustning för att leverera Covid-19 tester till ett regionalt statligt organ i Tyskland.

STRAX utökade sitt partnerskap med det tyska specialistföretag för personlig skyddsutrustning för att leverera Covid-19 tester till ett annat regionalt statligt organ i Tyskland. Den totala omfattningen för kontraktet har ökat och kommer att sträcka sig över en period om 24 månader, med en förväntan om högre totala volymer men initialt lägre volymer i Q2.
 
AirPop, det högpresterande premiumvarumärket för ansiktsmasker som STRAX innehar ett femårigt globalt exklusivt distributionsavtal för, har nyligen säkrat viktiga distributionskanaler i USA, Kanada och Australien.
 
 
Väsentliga händelser efter periodens utgång
 
CLCKR, ett varumärke för mobiltillbehör som är helägt av STRAX, meddelade att deras utbud av mobila stativ och grepptillbehör nu finns i över 10 000 butiker i USA.

–Det första kvartalet 2022 var totalt sett relativt starkt, om än inte utan betydande externa utmaningar så som den pågående Covid-19-pandemin och den militära konflikten i Ukraina. Det nuvarande makroekonomiska klimatet kommer att förlänga den fullständiga återhämtningen på marknaden och öka osäkerheten om hur det ”nya normala” kommer att se ut, även om vi är säkrare än någonsin på att det kommer att bli väsentligt annorlunda.
 
Gudmundur Palmason, VD

Annual Report 2021

STRAX has published the Annual Report for 2021 today.

The Annual Report is available on the company’s homepage, www.strax.com

Årsredovisning 2021

STRAX har idag publicerat årsredovisningen för 2021.

Årsredovisningen finns tillgänglig på bolagets hemsida, www.strax.com

Year-end report 2021

STRAX delivered record annual sales of 123.7 MEUR in 2021, during the same time gross margin was negatively impacted due to Covid-19

The Group’s sales for the period January 1 – December 31, 2021, amounted to MEUR 124 (112) with
a gross margin of 15.1 (26.3) percent.

The Group’s result for the period January 1 – December 31, 2021, amounted to MEUR -3.9 (0.7) corresponding to
EUR -0.03 (0.01) per share.

EBITDA for the period January 1 – December 31, 2021, amounted to MEUR 4.3 (8.5).
 
Equity as of December 31, 2021, amounted to MEUR 14.0 (18.2) corresponding to EUR 0.12 (0.15) per share.
 
Covid-19 continued to have significant impact on sales of own mobile accessories and personal audio brands leading to unfavorable brand and product mix. This development coupled with various global supply chain disruptions has caused a sharp drop in gross margin for the period.
 
A bid for all outstanding shares in ZAGG shares was approved February 18, 2021. The bid level was at the current share price so will not have an effect for the P&L but will contribute with approximately 2.5 MEUR in cash, with a potential upside of USD 0.25 per share if certain conditions are met corresponding to an additional USD 159.4 thousands.

STRAX subsidiary Urbanista, the Swedish lifestyle audio brand, announced Urbanista Los Angeles, the world’s first self-charging, wireless active noise cancelling headphones, powered by Powerfoyle™ solar cell material.

STRAX launched online only brand Dóttir, with new line of sports-focused true wireless headphones.
The brand was developed with CrossFit champions Annie Thorisdottir and Katrin Davidsdottir.
The first product, Dóttir Freedom On-Grid in-ear headphones has already been awarded the Red Dot Award
for product design.
 
STRAX launched online only brand, grell, with the first product being true wireless headphones. The brand was developed with world-renowned sound engineer and headphone designer Axel Grell, who has crafted headphones to produce world-class sound for over three decades, most notably at Sennheiser. The first product from grell won CES Innovation awards 2022.
 
As a result of the compressed margin during the second half of 2021, the group did not meet one of the financial covenants in the loan agreement with PCP as of December 31, 2021. After the end of the period a waiver for the breach was granted. The fact the waiver was granted after the end of the period has the effect under IFRS that the related interest-bearing debt is reported as current in the balance sheet as of December 31, 2021.
 
STRAX demonstrated its commitment to furthering sustainability by earning gold certification from Ecovadis,
the largest independent provider of business sustainability ratings.

Significant events after the end of the period

STRAX entered a partnership with a German personal protective equipment specialist company to deliver Covid-19 tests to a regional government body in Germany. Total sales of the tests are expected to exceed MEUR 32 in the first quarter of 2022 with a significant positive impact on STRAX during the quarter.
 
STRAX extended its partnership with the German personal protective equipment specialist company to deliver Covid-19 tests to another regional government body in Germany. Total sales of the new contract award are expected to exceed MEUR 12, and the contract covers the first and second quarter of 2022.

AirPop, the premium high performance face mask brand STRAX holds a five-year global exclusive distribution agreement for, recently secured key retail channels in the United States, Canada, and Australia.

“STRAX delivered 123.7 MEUR in sales in 2021, corresponding to 10.7% growth year-over-year (YoY) and record annual sales. The ongoing Covid-19 pandemic has caused challenging industry dynamics for our own personal audio and mobile accessories brands, which negatively impacted our blended average contribution profit margin during the period. We experienced product delays and increased input costs on the supply side and global smartphone shortage and drop in retail store footfall on the demand side.”
Gudmundur Palmason, CEO