STRAX: NOTICE TO THE ANNUAL GENERAL MEETING

Strax AB (publ)

The shareholders of Strax AB (publ), Reg. No. 556539-7709, with its registered office in Stockholm, Sweden, are hereby summoned to the Annual General Meeting to be held on Tuesday 26 May 2020 at 2.00 p.m. (CEST) at the offices of Advokatfirman Vinge, Stureplan 8, Stockholm, Sweden

Right to participate at the Meeting

To be entitled to participate at the Meeting, shareholders must

– firstly, be recorded in the register of shareholders maintained by Euroclear Sweden AB on Tuesday 19 May 2020, and

– secondly, notify the company of their intention to attend the Meeting no later than at 4.00 p.m. (CEST) on Tuesday 19 May 2020.

Shareholders, whose shares are registered in the name of a nominee through the trust department of a bank or similar institution, must, in order to be entitled to participate in the Meeting, request that their shares are temporarily re-registered in their own names in the register of shareholders maintained by Euroclear Sweden AB. Such registration must be effected on Tuesday 19 May 2020. Shareholders are requested to inform their nominees in good time prior to this date.

Notification to attend the Meeting

Notification to attend the Meeting can be made in writing to Strax AB, Mäster Samuelsgatan 10,
SE-111 44, Stockholm, Sweden, or by e-mail (ir@strax.com). Shareholders should, when notifying attendance, provide their name, personal identification or corporate registration number, address, telephone number, shareholdings and, where applicable, details of the attendance of any representative(s) and/or assistant(s). In addition, the notification shall, if applicable, be supplemented with complete authorisation documentation such as certificate of incorporation and powers of attorney for representatives and proxies.

Proxies, etc.

Shareholders who are represented by a proxy must authorise the proxy by issuing a dated power of attorney. If such authorisation is issued by a legal entity, an attested copy of a certificate of registration or similar must be attached. The power of attorney is valid one year from issuance, or such longer period as specified in the power of attorney, but maximum five years from issuance. The original authorisation and certificate of registration, where applicable, should be sent to Strax AB, Mäster Samuelsgatan 10, SE-111 44, Stockholm, Sweden, well in advance of the Meeting. A proxy form is available on the company’s website (www.strax.com).

Advance voting                                         

The shareholders may exercise their voting rights at the general meeting by voting in advance, so called postal voting in accordance with Section 3 of the Act (2020:198) on temporary exceptions to facilitate the execution of general meetings in companies and other associations. Strax encourages the shareholders to use this opportunity in order to minimize the number of participants attending the Meeting in person and thus reduce the spread of infection.

A special form shall be used for advance voting. The form is available on the company’s website, www.strax.com. A shareholder who is exercising its voting right through advance voting do not need to notify the company of its attendance to the general meeting. The advance voting form is considered as the notification of attendance to the general meeting.

The completed voting form must be submitted to Strax no later than on Tuesday 19 May 2020. The completed and signed form shall be sent to the address stated under “Notification to attend the Meeting” above. A completed form may also be submitted electronically and is to be sent to ir@strax.com. If the shareholder is a legal entity, a certificate of incorporation or a corresponding document shall be enclosed to the form. The same apply for shareholders voting in advance by proxy. The shareholder may not provide special instructions or conditions in the voting form. If so, the vote is invalid. Further instructions and conditions is included in the form for advance voting.

Information in relation to the Corona virus (Covid-19)

In view of the recent developments of the spread of the Corona virus (Covid-19), Strax has taken certain precautionary measures in relation to the Annual General Meeting on 26 May 2020. The measures are being taken to reduce the risk of spread of contagion.

  • Shareholders should carefully consider the possibility to vote in advance, please see above, as well as the possibility of participating by way of proxy. Shareholders who display symptoms of infection (dry cough, fever, respiratory distress, sore throat, headache, muscle and joint ache), have been in contact with people displaying symptoms, have visited a risk area, or belong to a risk group, are in particular encouraged to utilize such possibility. A form for advance voting and proxy form is available at www.strax.com.
  • No external guests will be invited.
  • No refreshments will be served prior to or after the Annual General Meeting.
  • The Annual General Meeting will be conducted in the shortest possible time without limiting the rights of the shareholders.
  • Kindly review the information and recommendations issued by the Swedish Public Health Authority (Sw. Folkhälsomyndigheten).

The continued spread of the Corona virus (Covid-19) and its effects are still difficult to assess with certainty and Strax is closely following the developments. If any further precautionary measures in relation to the annual general meeting must be taken, information thereof will be published on the company’s website www.strax.com.

Number of shares and votes

At the date of this notice there are in aggregate 120 592 332 issued shares and votes in the company. The company holds no own shares as of the date of this notice.

Right to request information

The shareholders are reminded of their right to request information pursuant to Chapter 7 Section 32 of the Swedish Companies Act.

Proposed Agenda

1.       Opening of the Meeting

2.       Election of the Chairman of the Meeting

3.       Drawing-up and approval of the voting list

4.       Approval of the agenda

5.       Election of one or two persons to approve the minutes

6.       Decision on whether the Meeting has been duly convened

7.       Presentation of the annual report and the audit report as well as the consolidated accounts and audit report on the consolidated accounts for the financial year 2019

8.       Decision regarding adoption of the income statement and the balance sheet as well as the consolidated income statement and the consolidated balance sheet

9.       Decision regarding appropriation of the company’s earnings in accordance with the approved balance sheet

10.     Decision regarding discharge from liability of the members of the Board of Directors and the CEO

11.     Decision on

         a. the number of Directors and deputy Directors, and

         b. the number of auditors

12.     Decision on the remuneration that shall be paid to:

         a. the Board of Directors, and

         b. the auditor

13.     Election of the members of the Board of Directors, potential deputy members of the Board of Directors

         a. Bertil Villard

         b. Anders Lönnqvist

         c. Pia Anderberg

         d. Ingvi Tyr Tomasson

         e. Gudmundur Palmason

14.     Election of Chairman of the Board of Directors.

15.     Election of auditor

16.     Proposal to resolve on guidelines for remuneration for senior executives

17.     Proposal to authorise the Board of Directors to resolve upon new share issues

18.     Proposal to authorise the Board of Directors to resolve to repurchase and transfer own shares

19.     Proposal to adopt a long-term incentive program and issue of warrants 20.     Conclusion of the Meeting

Appropriation of the company’s earnings (item 9)

The Board of Directors proposes that the company’s results shall be carried forward.

The Nomination Committee’s proposals (items 2, 11-15)

The Nomination Committee, consisting of the chairman of the Nomination Committee Per Åhlgren (appointed GoMobile Nu AB), shareholder Gudmundur Palmason, Ingvi T. Tomasson as well as Bertil Villard in his capacity as the Chairman of the Board of Strax, proposes:

  • that Bertil Villard shall be elected Chairman of the Annual General Meeting (item 2).
  • that the Board of Directors shall consist of five members without deputies and that the number of auditors should be one (1) authorized accounting firm (item 11a-b).
  • that the remuneration shall remain unchanged from the previous year, meaning that each member of the Board of Directors who is considered to be independent in relation to major shareholders shall receive SEK 150,000, and the chairman of the Board of Directors shall receive SEK 225,000. According to the Nomination Committee’s proposal, Bertil Villard, Anders Lönnqvist and Pia Anderberg shall be entitled to receive remuneration, whereby the Directors’ total remuneration will amount to SEK 525,000 (item 12a).
  • that the auditor’s fees shall be paid as per current account as approved by the company (item 12b).
  • the re-election of Bertil Villard, Anders Lönnqvist, Gudmundur Palmason, Pia Anderberg and Ingvi Tyr Tomasson as members of the Board of Directors for the period until the end of the next Annual General Meeting (items 13a-e). Bertil Villard is proposed to be re-elected as Chairman of the Board of Directors (item 14).
  • the election of PwC as auditor, with Niklas Renström as auditor in charge, for the period until the end of the next Annual General Meeting. The proposition is in accordance with the Board’s recommendation (item 15).

Information on the members of the Board of Directors proposed for re-election is available at strax.com.

Proposal to resolve on guidelines for remuneration for senior executives (item 16)

The Board of Directors proposes that the Annual General Meeting resolves to adopt guidelines for remuneration for senior executives in accordance with the following.

Introduction

These guidelines for remuneration include salaries and other benefits for the senior executives in STRAX AB (publ) (“STRAX” or the “Company”). Senior executives include members of the Board of Directors, the CEO and other individuals in the Company executive management team. The guidelines shall be applied in relation to every commitment on remuneration to senior executives, and every change made to already agreed commitments, which is resolved after the guidelines are adopted at the Company’s 2020 annual general meeting. These guidelines shall be applicable until the annual general meeting 2024, at the latest. The guidelines do not apply to remuneration approved by the general meeting.

The proposed guidelines are more detailed than before to conform with new legal requirements. The changes will not have any major effects on the current remuneration structure.

Purpose and fundamental principles

STRAX long-term goal and business strategy is to continue to develop and grow brands in mobile accessories through a broad offline and online distribution reach. More information regarding STRAX business strategy and sustainability work is available in the Company’s annual report.

STRAX principle is that the Company shall offer remuneration levels and employment conditions needed to enable recruitment and retention of senior executives with the required competence, experience and expertise in order to achieve the business objective, implement the Company’s business strategy and to safeguard the Company’s long-term interests, including its sustainability. The remuneration shall be decided on market-based terms.

The remuneration is not to be discriminating on grounds of gender, ethnic background, national origin, age, disability or other such factors.

The decision-making process to determine, review and implement the guidelines

The Remuneration Committee shall prepare the Board of Director’s proposal on guidelines for remuneration. Based upon the Remuneration Committee’s recommendation, the Board of Directors shall at least every fourth year or upon material changes to the guidelines make a proposal on guidelines to be resolved by the annual general meeting. The Remuneration Committee shall also monitor and evaluate plans for variable remuneration for senior executives, the application of the guidelines for executive remuneration as well as the current remuneration structures and compensation levels in the Company. The CEO and other members of the executive management do not participate in the board of directors’ processing of and resolutions regarding remuneration-related matters in so far as they are affected by such matters.

In the preparation of the Board of Directors’ proposal for the guidelines, salary and employment conditions for employees of the Company have been taken into account by including information on the employees’ total income, the components of the remuneration and increase and growth rate over time, in the Remuneration Committee’s and the Board of Directors’ basis of decision when evaluating whether the guidelines and limitations set out herein are reasonable.

Long-term share-related incentive programs have been implemented in the company. Such programs have been resolved by the general meeting and are therefore excluded from these guidelines. The long-term share-related incentive program proposed by the board of directors and submitted to the annual general meeting 2020 for approval is excluded for the same reason. The proposed program essentially corresponds to existing programs. The programs include, among other, senior executives in the Company. The performance criteria used to assess the outcome of the programs are distinctly linked to the business strategy and thereby to the Company’s long-term value creation, including its sustainability. At present, these performance criteria comprise and focus on profitable growth. The programs are further conditional upon the participant’s own investment and holding periods of three years. For more information regarding these incentive programs, including the criteria which the outcome depends on, please see the Company´s annual report.

Fixed salary and benefits

The fixed salary for the senior executives shall be market-based and based on the individual’s work duties, responsibilities, experience, competence and performance.

STRAX offers other customary benefits to senior executives, such as company car, and occupational health services, equivalent to what is considered as reasonable in reference to market practice and the benefit for the Company. Such benefits shall not exceed 25 per cent of the fixed annual cash salary.

To the extent a member of the Board of Directors performs work for the Company alongside the work as a member of the Board of Directors, a market-based consultancy fee should be payable. Such fees are to be compliant with these guidelines.

Variable remuneration

In addition to fixed salary, variable remuneration may be offered for rewarding target-related performance, depending on to what extent certain pre-established objectives have been met within the framework of the Company’s business operations. The goals may include financial as well as non-financial criteria, which are to be predetermined and measurable. The criteria shall be structured in such a way that they promote the Company’s business strategy and long-term interests, including its sustainability, for example by being clearly linked to the business strategy or promoting the executive’s long-term development.

The variable remuneration shall be relevant and reasonable in relation to total remuneration and shall not exceed 100 per cent of the fixed annual salary. Further variable remuneration may be awarded in extraordinary circumstances, provided that such extraordinary arrangements are only made on an individual basis, either for the purpose of recruiting or retaining executives, or as remuneration for extraordinary performance beyond the individual’s ordinary tasks. Such remuneration may not exceed an amount corresponding to 100 per cent of the fixed annual salary and may not be paid more than once each year per individual. Any resolution on such remuneration shall be made by the Board of Directors based on a proposal from the Remuneration Committee.

When the measurement period for attainment of the criteria for payment of variable cash remuneration has ended, the Remuneration Committee shall determine the extent to which the criteria have been attained. As far as financial goals are concerned, the judgement shall be based on the latest financial information published by the Company.

Pension

Pension benefits shall be contribution based occupational pension insurances, which shall be marked-based in relation to what generally applies for equivalent senior executives on the market. The pension benefits shall not exceed 30 per cent of the fixed annual cash salary.

Pension benefits shall generally be granted in accordance with rules, collective agreements (which may include a right to early retirement pension) and practice in the country where each respective senior executive is permanently resident.

Notice period and severance payment

Employment agreements between the Company and senior executives generally apply until further notice.

The notice period and possible severance payment shall not exceed an amount equivalent to the fixed salary and other benefits for 18 months. When termination is made by the senior executive, the notice period may not exceed 12 months and may not include any right to severance pay.

Deviation from the guidelinesThe Board of Directors shall be entitled to deviate from these guidelines in individual cases if there are special reasons for doing so and if such a deviation is necessary to meet the Company’s long-term interests, including its sustainability, or to ensure the Company’s financial viability. As stated above, the Remuneration Committee’s tasks include preparing the Board’s decisions on remuneration matters, which include decisions on any deviation from the guidelines. If such deviation occurs, the Board of Directors shall report the reasons for the deviation at the closest following annual general meeting.

Proposal to authorise the Board of Directors to resolve upon new share issues (item 17)

The Board of Directors proposes that the Annual General Meeting resolves to authorise the Board of Directors to up until the next Annual General Meeting, on one or several occasions and with or without preferential rights for the shareholders, against cash payment or against payment through set-off or in kind, or otherwise on special conditions, resolve to issue new shares. However, such issue of shares must never result in the company’s issued share capital or the number of shares in the company at any time, being increased by more than a total of 10 per cent.

The reason for the proposal and the possibility to deviate from shareholders’ preferential rights in the proposal is, among other things, to facilitate for the company to carry out acquisitions with payment in shares or to otherwise procure the financing of the company in an active and appropriate manner.

The CEO shall be authorized to make such minor amendments to the above resolution that may prove necessary in connection with the registration with the Swedish Companies Registration Office.

A resolution in accordance with the Board of Directors’ proposal shall only be valid where supported by not less than two-thirds of both the votes cast and the shares represented at the Meeting.

Proposal to authorize the Board of Directors to resolve to repurchase and transfer own shares (item 18)

The Board of Directors proposes that the Annual General Meeting resolves to authorize the Board of Directors to resolve on the repurchase and transfer of the company’s own shares, where the following shall apply;

  1. Acquisition and sale of own shares shall exclusively take place on Nasdaq Stockholm.
  2. The authorization may be utilized on one or several occasions until the Annual General Meeting 2021.
  3. Shares may be repurchased to the extent that the company’s holding of its own shares, on any occasion, does not exceed ten (10) per cent of the company’s total shares. Transfer may be carried out of not more than the number of shares repurchased under this authorization.
  4. Repurchase and transfer of shares may only take place at a price within the price interval, on any occasion, recorded on Nasdaq Stockholm, which refers to the interval between the highest buying price and the lowest selling price.

 

The purpose of the proposed authorization is to provide flexibility as regards the company’s possibilities to distribute capital to its shareholders and to promote more efficient capital usage in the company, which altogether is deemed to have a positive impact on the company’s share price and thereby contribute to an increased shareholder value.

A resolution in accordance with the Board of Directors’ proposal shall only be valid where supported by not less than two-thirds of both the votes cast and the shares represented at the Meeting.

Documentation pursuant to Chapter 19 Section 22 of the Swedish Companies Act will be held available on the company’s web page.

Proposal to adopt a long-term incentive program and issue of warrants (item 19)

The Board of Directors proposes that the general meeting resolves on a new warrant program and issuance of warrants (the “Warrant Program”).
 

Background and motive

The Board of Directors notes that the term of the warrant program adopted at the general meeting on 22 December 2016 expires during 2020. The Board of Directors considers it to be in the interest of the company and the shareholders that the executive management and other employees of the Strax group should also be made part of the company’s development going forward, by being offered warrants in a new warrant program. The reasons for the proposal are to create opportunity to retain and attract qualified personnel to the group and to increase motivation for the executive management and other employees of the company by being involved in and working for a positive value increase on the company’s share during the period covered by the Warrant Program.

Given the terms and conditions, size of allotment and other circumstances, the Board of Directors consider the Warrant Program, in accordance with the below, to be reasonable and advantageous for the company and its shareholders.

Allotment, transfer and regarding the terms and conditions for the warrants

In total, no more than 4,095,000 warrants are proposed to be issued through the Warrant Program in accordance with the below. Entitled to subscribe for warrants shall solely be, with deviation from the shareholders’ pre-emptive rights, the wholly owned subsidiary Novestra Financial Services AB, which will then transfer the warrants to executive managers and other employees in the group. The warrants shall be issued free of charge to Novestra Financial Services AB.

Transfer of warrants to participants shall be made at a price corresponding to the market value of the warrant (i.e. the warrant premium) determined using the Black & Scholes-formulae. The valuation of the warrants shall be made by an independent financial adviser or accounting firm. Transfer of warrants to participants in the Warrant Program shall be made in accordance with the allocation below.

Category Total maximum number of warrants Number of persons in the category
1 – CEO 850,000 One person
2 – Other executive management 2,500,000 (whereby no single individual may receive more than 500,000) Five persons
3 – Other employees 1,450,000 (whereby no single individual may receive more than 100,000) Twenty persons

Warrants may also be offered to future employees. For such acquisitions, the conditions shall be the same or equivalent to what is stated in this resolution. This means that acquisitions shall be made to the market value at the time of the acquisition. Not more than a total of 4,095,000 warrants may be allotted within the Warrant Program. The subscription for warrants shall be made no later than 30 September 2020. However, the board of directors shall be entitled to extend the subscription period.

The warrants have a vesting period of three years, after which the holder is entitled to exercise the warrants to subscribe for shares. Each warrant entitles to subscription of one share in Strax during the period from and including 1 July 2023 up to and including 30 September 2023 to an exercise price corresponding to 130 per cent of the average volume weighted Strax share price as quoted on Nasdaq Stockholm’s official price list during the period 10 trading days calculated from and including the day after the Annual General Meeting 2020. The calculated exercise price shall be rounded off to nearest even tenth of a krona, whereupon 0.05 krona will be rounded up.The exercise price and number of shares that each warrant entitles to subscribe for shall be recalculated in the event of a share split, share consolidation, new issue, etc. in accordance with customary conversion conditions. The warrants may, in accordance with customary terms and conditions, be exercised prior to the exercise period in the event of, for example, compulsory acquisition of shares, liquidation or merger whereupon Strax will merge into another company.

Right to hold and exercise the warrants assumes that the holder is employed in the Strax group up until the moment when the warrants may be exercised. In connection with the transfer of warrants to the participants, Novestra Financial Services AB will reserve the right to buy back warrants if the participant’s employment or assignment in the group ends or if the participant wants to reassign the warrants.

Regarding employees residing outside of Sweden, participation requires that transfer of warrants is legal, and that the Board of Directors, in its sole discretion, consider it to be possible within reasonable administrative and economic efforts. The warrants are otherwise subject to the terms and conditions set forth in the Board of Directors’ complete proposal to adopt a long-term incentive program and issue of warrants as well as the terms and conditions for the warrant program.

Dilution effect, costs, etc.

The Board of Directors’ proposal to resolve on issuance of warrants entails a dilution effect corresponding to a maximum of approximately 3.3 per cent of the shares and votes in the company if the proposed warrants are exercised in full. The subscription price at the transfer of warrants will correspond to the market value of the warrants, why no costs pertaining to employees or social costs will arise for the company in connection with the issue.

Majority requirements

The resolution in this proposal requires the support of shareholders representing not less than nine tenths (9/10) of votes cast as well as shares represented at the general meeting.

The complete proposal and the conditions for the Warrant Program

The board of directors’ complete proposal for a long-term incentive program, issue of warrants, and the conditions for the Warrant Program will be held available on the company’s website from 5 May 2020.   

____________________

Processing of personal data

For information on how your personal data is processed, see the integrity policy that is available at Euroclear’s webpage www.euroclear.com/dam/ESw/Legal/Privacy-notice-bolagsstammor-engelska.pdf.

 

Miscellaneous

The annual report, the auditor’s report, the statement from the auditor pursuant to Chapter 8 Section 54 of the Swedish Companies Act, the statement pursuant to Chapter 19 Section 22 of the Swedish Companies Act, the Board of Directors’ complete proposal to adopt a long-term incentive program and issue of warrants as well as the terms and conditions for the warrant program will, as from 5 May 2020, be held available at the company’s office, Mäster Samuelsgatan 10, SE-111 44, Stockholm, Sweden, and will upon request be sent to shareholders who supply their postal address. The material will then also be held available on the company’s website (www.strax.com). The other complete proposals are presented under the relevant item in the notice.

____________________

Stockholm in April 2020

Strax AB (publ)

The Board of Directors

N.B. The English text is an in-house translation.

 

About STRAX
STRAX is a global company specializing in mobile accessories. STRAX develops and grows brands through an omnichannel approach. STRAX operates two complimentary businesses – Own brands and Distribution (retail and online marketplaces) – where the lifestyle audio brand Urbanista is the flagship along with our licensed brand adidas. Through its retail distribution platform in Europe STRAX represents over 40 major mobile accessory brands, whilst Brandvault focuses on online marketplace distribution globally. STRAX sells into all key channels ranging from telecom operators, mass merchants and consumer electronics to lifestyle retailers and direct to consumers online. STRAX was founded in Miami and Hong Kong in 1995 and has since grown across the world. Today, STRAX has over 200 employees in 12 countries with its operational HQ and logistics center based in Germany. STRAX is listed on the Nasdaq Stockholm Stock Exchange.

STRAX: TLF TECKNAR EXKLUSIVT LICENSAVTAL MED SUPERDRY OCH WeSC

Telecom Lifestyle Fashion (TLF), ett STRAX-ägt företag för licensiering av varumärken, har tecknat två nya globala licensavtal, dels med det brittiska modeföretaget Superdry om mobiltillhör, och dels med det svenska streetwear-varumärket WeSC om hörlurar och mobiltillbehör.

Båda avtalen är globala, exklusiva och gäller i tre år. Superdry-kollektionen kommer att lanseras under andra kvartalet 2020, medan WeSC:s true wireless-hörlurar kommer att lanseras under tredje kvartalet.

Samarbetet med Superdry och WeSC innebär att TLF:s portfölj av licensierade varumärken breddas och utökas med en helt ny produktkategori TLF har hittills fokuserat på licenstillverkning av skyddande tillbehör för adidas Originals och adidas Sports. Superdry är ett välkänt modevarumärke med en tydlig profil och en global kundkrets, medan WeSC, som fokuserar på streetfashion och har sina rötter i den svenska skejtscenen, är en trendsättare inom hörlurar. Vi är mycket glada över denna möjlighet att lansera mobiltillbehör under varumärkena Superdry och WeSC och förväntar oss att få se en stark efterfrågan, både från STRAX retailkunder och online via Brandvault,” säger Gudmundur Palmason, CEO hos STRAX AB.

För mer information, vänligen kontakta Gudmundur Palmason, CEO, STRAX AB, +46 8 545 017 50.

Om Telecom Lifestyle Fashion (TLF)
TLF designar, utvecklar, tillverkar och marknadsför innovativa mobiltillbehör under licens från världens största mode- och livsstilsvarumärken. TLF strävar efter att vara förstahandsvalet inom licenstillverkning för globala livsstils- och modemärken som vill utöka sitt produktsortiment med mobila tillbehör. Verksamheten är baserad i Tilburg,  Nederländerna.

Om Superdry
Superdry är ett spännande och modernt varumärke som fokuserar på produkter av hög kvalitet som blandar amerikansk vintagestil och japansk grafik. Produkterna kännetecknas av högklassiga material, autentiska vintagetvättar, unika dekorationer och världsledande grafik. Denna är just denna särprägel som gör varumärket så exklusivt och som gör att så många internationella kändisar älskar oss. Superdry har en betydande och växande närvaro runt om i världen med över 500 fysiska försäljningsställen i 46 länder och webbutiken superdry.com som levererar Superdry-produkter till kunder i mer än 100 länder. Superdry grundades i Storbritannien år 2003.

Om WeSC
WeSC designar, marknadsför och säljer kläder och accessoarer inom segmentet premium streetwear på den internationella marknaden under varumärket WeSC (We are the Superlative Conspiracy). WeSC:s aktie handlas på Nasdaq First North Growth Market och bolagets Certified Adviser är G&W Fondkommission.

Om STRAX
STRAX är en marknadsledande global specialist inom mobila tillbehör. STRAX utvecklar och driver varumärken genom en ”omni-channel strategi”. Strax har två kompletterande verksamheter – egna varumärken och distribution (retail och online marknadsplatser) – där livsstils audio varumärket Urbanista är flaggskeppet tillsammans med de licensierade varumärkena inom adidas. Genom plattformen för retaildistribution i europa representerar STRAX 40 ledande varumärken inom mobila tillbehör, medan Brandvault fokuserar på internetbaserade marknadsplatser globalt. Försäljningen sker i alla nyckel-försäljningskanaler som telekomoperatörer, konsumentelektronik, lifestyle retailers och direkt till konsument online. STRAX grundades 1995 i Miami och Hongkong och har sedan dess vuxit världen över. I dag har STRAX cirka 200 anställda i 12 länder, med operativt huvudkontor och logistik- och distributionscenter i Tyskland. STRAX är noterat på Nasdaq Stockholm.

STRAX: TLF SIGNS EXCLUSIVE LICENSING AGREEMENTS WITH SUPERDRY AND WeSC

Telecom Lifestyle Fashion (TLF), the licensing specialist owned by STRAX, has signed two new global licensing agreements. One with the UK fashion label Superdry for mobile accessories and another with the Swedish streetwear brand WeSC for headphones and mobile accessories.

Both agreements are globally exclusive with a three-year duration. The Superdry range will be brought to market in Q2 2020, followed by WeSC true wireless headphones in Q3 same year.

“Superdry and WeSC bring both depth and a new product category to the TLF portfolio of licensed brands, which up until now has been focusing its efforts on protection under licensing agreement for adidas Originals and adidas Sports. Superdry is a well-known fashion brand with a distinct brand identity and global fanbase, whilst WeSC has strong heritage in streetwear fashion with a reputation as a trend leader in the headphone space. We are very excited to launch mobile tech accessories under the Superdry and WeSC brands and are optimistic to see strong demand from STRAX retail customers as well as online marketplace success through Brandvault,” says Gudmundur Palmason, CEO, STRAX AB.

For further information please contact Gudmundur Palmason, CEO, STRAX AB,
+46 8 545 017 50.

About Telecom Lifestyle Fashion (TLF)
Based in Tilburg, in the Netherlands, TLF designs, develops, manufactures and markets innovative accessories for mobile devices under license from the world’s biggest fashion and lifestyle brands. TLF strives to be the licensing partner of choice for global lifestyle and fashion brands expanding into mobile device accessories.

About Superdry
Founded in the UK in 2003, Superdry has become an iconic and contemporary fashion brand focusing on high-quality products that fuse vintage Americana with Japanese-inspired graphics. Characterised by quality fabrics, authentic vintage washes, unique detailing and world leading graphics, Superdry has gained exclusive appeal as well as a global celebrity following. With over 500 physical points of sale across 46 different countries as well as superdry.com which ships product to over 100 countries, Superdry has a significant and growing presence around the world which is testament to the quality of its products as well as its unique market position.

About WeSC
WeSC designs, markets and sells clothing & accessories in the premium streetwear segment of the international market under the WeSC (We are the Superlative Conspiracy) brand. WeSC’s shares are traded on the Nasdaq First North Growth Market and the company’s Certified Adviser is G&W Fund Commission.

About STRAX
STRAX is a global company specializing in mobile accessories. STRAX develops and grows brands through an omnichannel approach. STRAX operates two complimentary businesses – Own brands and Distribution (retail and online marketplaces) – where the lifestyle audio brand Urbanista is the flagship along with our licensed brand adidas. Through its retail distribution platform in Europe STRAX represents over 40 major mobile accessory brands, whilst Brandvault focuses on online marketplace distribution globally. STRAX sells into all key channels ranging from telecom operators, mass merchants and consumer electronics to lifestyle retailers and direct to consumers online. STRAX was founded in Miami and Hong Kong in 1995 and has since grown across the world. Today, STRAX has over 200 employees in 12 countries with its operational HQ and logistics center based in Germany. STRAX is listed on the Nasdaq Stockholm Stock Exchange.

STRAX: BOKSLUTSKOMMUNIKÉ FÖR RÄKENSKAPSÅRET 2019

STRAX redovisar rekordförsäljning – en ökning av jämförbar försäljning med 25 procent

Koncernens försäljning för perioden 1 januari – 31 december 2019 uppgick till 114 (107) MEUR, motsvarande en ökning med 6,2 procent, bruttomarginalen uppgick till 24,5 (24,2) procent.

Koncernens resultat för perioden 1 januari – 31 december 2019 uppgick till
-1,7 (16,7) MEUR, motsvarande -0,01 (0,14) euro per aktie. Resultatet för perioden påverkades negativt med 2,4 MEUR relaterat till nedgång av värdet på aktierna i Zagg.

EBITDA under perioden 1 januari – 31 december 2019 uppgick till 8,3 (1,5) MEUR.

Eget kapital per den 31 december 2019 uppgick till 20,1 (34,3) MEUR motsvarande 0,17 (0,28) euro per aktie.

Rörelsekostnaderna exklusive avskrivningar uppgick till 8 MEUR under 2019 som ett resultat av de kostnadsbesparingar som initierade under 2018, motsvarande 24 procent.

Urbanista uppvisade en accelererad tillväxttakt under 2019 och uppnådde 22,8 MEUR i försäljning, motsvarande en tillväxt av 65 procent.

STRAX förvärvade samtliga utestående aktier i Racing Shield AB, per den 1 december 2019, där den största tillgången är fashiontech-varumärket inom tillbehör Richmond & Finch.

Styrelsen beslutade att dela upp verksamheten i två delar – egna varumärken och distribution. Båda delarna kommer att fortsätta vara helt ägda av STRAX. Förändringen ger en förtydligad bild av värdet av respektive del av den verksamheten som bedrivs och förväntas även ge en mer effektiv kostnadsstruktur när den är fullt genomförd. Ändringen genomförs per den 1 januari 2020.

”2019 var i alla avseenden ett händelserikt och framgångsrikt år för STRAX, som rivstartade med en utdelning till aktieägarna på 13 MEUR och avslutade året med att förvärva Richmond & Finch, ett fashiontech varumärke inom tillbehör. Siffermässigt uppnådde vi en försäljning om 114 MEUR, motsvarande en tillväxt om 25% på jämförbar basis. Som en följd av de kostnadsbesparingar vi initierade under 2018 ökade EBITDA till 8,3 MEUR jämfört med 1,5 MEUR föregående år”.

Gudmundur Palmason, VD
 

För ytterligare information, kontakta Gudmundur Palmason, VD, STRAX AB, tel. +46 8 545 01750

Denna information är sådan som Strax AB är skyldigt att offentliggöra enligt EU:s marknadsmissbruksförordning och lagen om värdepappersmarknaden. Informationen lämnades, genom ovanstående kontaktpersons försorg, för offentliggörande den 27 februari 2020 kl. 08:55 CET.

 

Om STRAX
STRAX är en marknadsledande global specialist inom mobila tillbehör. STRAX utvecklar och driver varumärken genom en ”omni-channel strategi”. Strax har två kompletterande verksamheter – egna varumärken och distribution (retail och online marknadsplatser) – där livsstils audio varumärket Urbanista är flaggskeppet tillsammans med de licensierade varumärkena inom adidas. Genom plattformen för retaildistribution i Europa representerar STRAX 40 ledande varumärken inom mobila tillbehör, medan Brandvault fokuserar på internetbaserade marknadsplatser globalt. Försäljningen sker i alla nyckel-försäljningskanaler som telekomoperatörer, konsumentelektronik, lifestyle retailers och direkt till konsument online. STRAX grundades 1995 i Miami och Hongkong och har sedan dess vuxit världen över. I dag har STRAX cirka 200 anställda i 12 länder, med operativt huvudkontor och logistik- och distributionscenter i Tyskland. STRAX är noterat på Nasdaq Stockholm.

STRAX: YEAR-END REPORT FOR THE FINANCIAL YEAR 2019

STRAX delivers a record year in sales – like for like sales growth of 25 percent

The Group’s sales for the period January 1 – December 31, 2019, amounted to MEUR 114 (107), corresponding to an increase of 6.2 percent, with a gross margin of 24.5 (24.2) percent.

The Group’s result for the period January 1 – December 31, 2019, amounted to MEUR –1.7 (16.7) corresponding to EUR -0.01 (0.14) per share. The result for the period was negatively affected by MEUR 2.4 related to the decline in value of the Zagg shares.

EBITDA for the period January 1 – December 31, 2019, increased to MEUR 8.3 (1.5).

Equity as of December 31, 2019 amounted to MEUR 20.1 (34.3) corresponding to EUR 0.17 (0.28) per share.

Year over year reduction in operational expenses excluding depreciation amounts to MEUR 8 for 2019 as a result of cost reductions implemented in 2018, corresponding to approximately 24 percent.

Urbanista accelerated its growth in 2019 and achieved MEUR 22.8 in sales in 2019 corresponding to a growth of 65% percent.

STRAX acquired all outstanding shares in Racing Shield AB, effective date December 1, 2019, with the main asset being the fashion tech accessories brand Richmond & Finch.

The board of directors resolved to split the group’s business into two parts – Own brands and Distribution. Both businesses will remain wholly owned by STRAX. This change will present an improved view of the value of each part the group’s business and is also expected to deliver a more effective cost structure once fully implemented. The change came into effect as of January 1, 2020.

”2019 was by every measure an eventful and successful year at STRAX; kicking off with a MEUR 13 distribution to our shareholders and finishing with an acquisition of the fashion tech brand Richmond & Finch. Number wise we achieved sales of MEUR 114, corresponding to 25 percent in growth on a like for like basis. Following the cost cutting measures initiated in 2018 our EBIDTA increased to MEUR 8.3 compared to 1.5 the previous year” says Gudmundur Palmason, CEO.

For further information please contact Gudmundur Palmason, CEO, STRAX AB, +46 8 545 017 50.

This is information that Strax AB is obliged to make public pursuant to the EU Market Abuse Regulation and the Securities Markets Act. The information was submitted for publication, through the agency of the contact person set out above, at 08:55 CET on February 27, 2020.

 

About STRAX
STRAX is a global company specializing in mobile accessories. STRAX develops and grows brands through an omnichannel approach. STRAX operates two complimentary businesses – Own brands and Distribution (retail and online marketplaces) – where the lifestyle audio brand Urbanista is the flagship along with our licensed brand adidas. Through its retail distribution platform in Europe STRAX represents over 40 major mobile accessory brands, whilst Brandvault focuses on online marketplace distribution globally. STRAX sells into all key channels ranging from telecom operators, mass merchants and consumer electronics to lifestyle retailers and direct to consumers online. STRAX was founded in Miami and Hong Kong in 1995 and has since grown across the world. Today, STRAX has over 200 employees in 12 countries with its operational HQ and logistics center based in Germany. STRAX is listed on the Nasdaq Stockholm Stock Exchange.

STRAX: RICHMOND & FINCH LAUNCHES EXCLUSIVE POPSOCKETS PopGrips

Richmond & Finch, the fashiontech accessories brand owned by STRAX, launches exclusive PopGrip designs in collaboration with PopSockets, the largest accessories grip company in the world.

The initial launch is based on seven of the most popular case designs from Richmond & Finch, and additional designs will be added to the range during the first quarter of 2020. The exclusive PopGrips match the Richmond & Finch designs and can be purchased with a case as a bundle or as a stand alone item.

“PopSockets is a global leader in the grip stand accessories category and I believe the fashionable designs by Richmond & Finch with the added functionality of the PopGrips are a very strong value proposition. The collaboration with PopSockets should quickly increase the retail footprint of Richmond & Finch. The partnership with such a strong player in our industry demonstrates the brand equity of Richmond & Finch and I am excited for the opportunity to continue to develop the brand as part of the strong STRAX portfolio own of brands” says Gudmundur Palmason, CEO, STRAX AB.

For further information please contact Gudmundur Palmason, CEO, STRAX AB, +46 8 545 017 50.

About Richmond & Finch

Richmond & Finch is a global premium lifestyle brand from Sweden that designs and produces contemporary mobile phone and travel accessories. The unisex lifestyle brand creates unique designs which reflect current fashion trends. Richmond & Finch offers a fresh and exciting new collection each season. With their distinctive case structure & design trademark, the brand has been named “best selling fashion accessory” with sales of more than 1 million products in a year. Richmond & Finch accessories are available in over 50 countries around the world in partnership with some of the most renowned and innovative retailers.

About STRAX
STRAX is a global company specializing in mobile accessories. The company develops and grows brands through an omnichannel approach. STRAX operates two complimentary businesses – Own brands and Distribution (retail and online marketplaces) – where the lifestyle audio brand Urbanista is the flagship along with our licensed brands adidas. Through its retail distribution platform in Europe STRAX represents over 40 major mobile accessory brands, whilst Brandvault, online marketplace distribution, is currently centered around own brands and startups. STRAX sells into all key channels ranging from telecom operators, mass merchants and consumer electronics to lifestyle retailers and direct to consumers online. STRAX was founded in Miami and Hong Kong in 1995 and has since grown across the world. Today, STRAX has over 200 employees in 12 countries with its operational HQ and logistics center based in Germany. STRAX is listed on the Nasdaq Stockholm Stock Exchange.

STRAX: RICHMOND & FINCH LANSERAR EXKLUSIVA PopGrips FRÅN POPSOCKETS

Richmond & Finch, ett premiumlivsstilsmärke som ägs av STRAX, lanserar exklusiva PopGrips i samarbete med PopSockets, världens största leverantör av grepp till mobiltillbehör.

Kollektionen består av sju populära designs från Richmond & Finch och kommer att utökas med fler designs under första kvartalet 2020. De exklusiva greppen matchar designen på Richmond & Finch-skalen och kan köpas separat eller tillsammans med ett skal.

PopSockets är globalt ledande inom mobilhållare och jag tror att kombinationen av Richmond & Finchs moderiktiga skal och PopSockets praktiska grepp är ett mycket attraktivt erbjudande till marknaden. Samarbetet med PopSockets kommer snabbt att öka Richmond & Finchs exponering inom detaljhandeln. Att vi nu inleder ett samarbete med denna branschledande aktör visar hur starkt varumärke Richmond & Finch är.
Jag gläder mig åt denna möjlighet att utveckla varumärket Richmond & Finch, som ingår i STRAX portfölj av egna varumärken”, säger Gudmundur Palmason, CEO, STRAX AB.

För mer information, vänligen kontakta Gudmundur Palmason, CEO, STRAX AB,
+46 8 545 017 50.

Om Richmond & Finch
Richmond & Finch är ett svenskt globalt premiumlivsstilsmärke som designar och skapar moderna mobil och reseaccessoarer. Varumärkets unisexperspektiv möjliggör unika designer som reflekterar de senaste modetrenderna, och erbjuder nya spännande kollektioner varje säsong. Produkternas unika design är varumärkesskyddad, och har utsetts till ”bästsäljande modeaccessoar” med över en miljon sålda produkter på ett år. Richmond & Finch accessoarer är tillgängliga i fler än 50 länder världen över hos många av de mest välkända och innovativa återförsäljarna på marknaden.

Om STRAX
STRAX är en marknadsledande global specialist inom mobila tillbehör. STRAX utvecklar och driver varumärken genom en ”omni-channel strategi”. Strax har två kompletterande verksamheter – egna varumärken och distribution (retail och online marknadsplatser) – där livsstils audio varumärket Urbanista är flaggskeppet tillsammans med de licensierade varumärkena inom adidas. Genom plattformen för retaildistribution i Europa representerar STRAX 40 ledande varumärken inom mobila tillbehör, medan Brandvault genom online marknadsplatser primärt representerar de egna varumärkena och nyetablerade varumärken inom STRAX gruppen. Försäljningen sker i alla nyckel-försäljningskanaler som telekomoperatörer, konsumentelektronik, lifestyle retailers och direkt till konsument online. STRAX grundades 1995 i Miami och Hongkong och har sedan dess vuxit världen över. I dag har STRAX cirka 200 anställda i 12 länder, med operativt huvudkontor och logistik- och distributionscenter i Tyskland. STRAX är noterat på Nasdaq Stockholm.

STRAX: URBANISTA FINISHED A RECORD YEAR IN 2019 WITH E-COM GROWING OVER 1 000%

Urbanista, the lifestyle audio brand owned by STRAX, finished 2019 on a strong note, as anticipated. Total sales in 2019 amounted to MSEK 240 compared to MSEK 141 the previous year, corresponding to a growth of 70 percent.

Urbanista experienced growth from all sales channels in 2019 where e-commerce particularly stuck out with more than 1 000 percent growth from direct website sales following a focused and aggressive strategy, including onboarding of a completely new team to implement and maximize the e-commerce opportunity.

The growth both online and offline was made possible due to a strong portfolio of products, especially within the true wireless headphone segment, where Urbanista launched three products during 2019. Counterpoint Research expects the true wireless headphone market to grow by 80% CAGR for 2019-2022 and Urbanista is well positioned to be on that curve.

“We have managed to significantly grow Urbanista every year since STRAX acquired the brand in 2014, however, it feels like 2019 was the year when it all came together with relevant and timely product launches followed by success in both online and offline sales channels. Social media presence and e-commerce is of utmost importance for the brand and I am very impressed with the strategic execution of our digital marketing team as well as how the entire Urbanista organization coped with the challenges that come along with significant growth. With a solid portfolio of true wireless headphones and a promising roadmap, including an ANC product showcased today at CES, I am very confident the success will continue and it furthermore gives me good comfort that the organization has proven to have what it takes to deliver in a high growth environment.” says Gudmundur Palmason, CEO, STRAX AB.

For further information please contact Gudmundur Palmason, CEO, STRAX AB,
+46 8 545 017 50.

About Urbanista
Urbanista make audio products rooted in Scandinavian design. The products are inspired by cities, freedom and with the urban lifestyle in mind. We design for life in motion and dedicate our products to urban people, no matter where they call home. Urbanista is available online as well as in 20, 000 stores and 80 countries around the world. For more information visit www.urbanista.com

About STRAX
STRAX is a global company specializing in mobile accessories. STRAX develops and grows brands through an omnichannel approach. STRAX operates two complimentary businesses – Own brands and Distribution (retail and online marketplaces) – where the lifestyle audio brand Urbanista is the flagship along with our licensed brand adidas. Through its retail distribution platform in Europe STRAX represents over 40 major mobile accessory brands, whilst Brandvault, online marketplace distribution, is currently centered around own brands and startups. STRAX sells into all key channels ranging from telecom operators, mass merchants and consumer electronics to lifestyle retailers and direct to consumers online. STRAX was founded in Miami and Hong Kong in 1995 and has since grown across the world. Today, STRAX has over 200 employees in 12 countries with its operational HQ and logistics center based in Germany. STRAX is listed on the Nasdaq Stockholm Stock Exchange.

STRAX: URBANISTA HADE ETT REKORDÅR 2019 MED EN TILLVÄXT INOM E-HANDEL MED ÖVER 1 000%

Urbanista, livsstilsvarumärket inom audio som är ett helägt dotterbolag till STRAX, avslutade 2019 starkt som förväntat. Omsättningen under 2019 uppgick till 240 MSEK jämfört med 141 MSEK föregående år vilket motsvarar en tillväxt om 70 procent.

Försäljningstillväxten under 2019 kom från samtliga försäljningskanaler där e-handeln från den egna webbutiken utmärkte sig med mer än 1 000 procents tillväxt. Detta som ett resultat av en fokuserad och offensiv strategi samt rekryteringen av ett helt nytt team för att implementera strategin och maximera möjligheterna inom e-handel.

Tillväxten både online och offline möjliggjordes genom en stark produktportfölj, framförallt inom segmentet true wireless hörlurar, där Urbanista lanserade tre nya produkter under 2019. Enligt ”Counterpoint Research” förväntas marknaden för segmentet true wireless hörlurar växa med en CAGR om 80% under perioden 2019-2022 och Urbanista är väl positionerade att följa den utvecklingen.

 ”Vi har lyckats uppnå en betydande tillväxt varje år sedan STRAX förvärvade Urbanista 2014, men under 2019 känns det som att allt föll på plats med relevanta och väl tajmade produktlanseringar som lett till försäljningsframgångar både online och offline. Närvaro i sociala medier och e-handel är av största vikt för varumärket och jag är mycket imponerad hur väl det digitala marknadsföringsteamet har genomfört den strategiska planen och sättet som hela Urbanistas organisation har hanterat utmaningarna som följer av kraftig tillväxt. Med en stark portfölj av true wireless hörlurar och en lovande lanseringsplan för nya produkter, inkluderande en produkt med active noise cancelation (ANC) presenterad på CES i Las Vegas i dag, är jag övertygad om att framgångarna kommer att fortsätta. Att organisationen har bevisat att man har det som krävs för att leverera i en fas av stark tillväxt är samtidigt betryggande.” säger Gudmundur Palmason, VD, STRAX AB.

För ytterligare information, kontakta Gudmundur Palmason, VD, STRAX AB, tel. +46 8 545 01750

Om Urbanista:
Urbanista är ett skandinaviskt varumärke som designar och tillverkar audio-produkter. Urbanista erbjuder produkter med en unik design i samspel med det senaste inom teknik. Urbanista skapar produkter för ett liv i rörelse dedikerade till urbana människor oavsett var de bor i världen. Urbanistas produkter finns tillgängliga online samt i över 20 000 butiker i 80 länder runt om i världen. För mer information besök www.urbanista.com

Om STRAX
STRAX är en marknadsledande global specialist inom mobila tillbehör. STRAX utvecklar och driver varumärken genom en ”omni-channel strategi”. Strax har två kompletterande verksamheter – egna varumärken och distribution (retail och online marknadsplatser) – där livsstils audio varumärket Urbanista är flaggskeppet tillsammans med de licensierade varumärkena inom adidas. Genom plattformen för retaildistribution i Europa representerar STRAX 40 ledande varumärken inom mobila tillbehör, medan Brandvault genom online marknadsplatser primärt representerar de egna varumärkena och nyetablerade varumärken inom STRAX gruppen. Försäljningen sker i alla nyckel-försäljningskanaler som telekomoperatörer, konsumentelektronik, lifestyle retailers och direkt till konsument online. STRAX grundades 1995 i Miami och Hongkong och har sedan dess vuxit världen över. I dag har STRAX cirka 200 anställda i 12 länder, med operativt huvudkontor och logistik- och distributionscenter i Tyskland. STRAX är noterat på Nasdaq Stockholm.

STRAX ÖKAR PORTFÖLJEN AV EGNA VARUMÄRKEN GENOM FÖRVÄRV AV RICHMOND & FINCH

STRAX, experten inom tillbehör för mobila enheter, har förvärvat samtliga utestående aktier i Racing Shield AB, där den största tillgången är fashiontech-varumärket inom tillbehör Richmond & Finch.

Richmond & Finch utvecklar och säljer skal och tillbehör till smartphones med en hög modegrad och bra skydd genom både online- och offlinekanaler. Affärsmodellen är en mycket bra matchning för STRAX väldigt starka räckvidd inom både retail och onlinedistribution.

Richmond & Finch förväntas uppnå cirka 45 MSEK i försäljning under 2019 och förvärvet, som följer den framgångsrika earnout-struktur som STRAX har tillämpat historiskt, kommer att ha effekt från den 1 december 2019.

”Sedan Richmond & Finch grundades 2014 har vi lyckats att etablera en stark plattform för varumärket i norden och på flera marknader i Europa samt Asien. För att nå nästa nivå konstaterade vi att vi behövde ta in externa investerare alternativt sälja bolaget. Efter att ha utvärderat alternativen valde vi det senare och möjligheten till en affär med STRAX, en av de starkaste experterna i vår industri, konstaterades snabbt vara det bästa alternativet för varumärket. Med STRAX kunskap om industrin, operationella support och breda distribution får Richmond & Finch möjligheten att nå sin fulla potential.” säger Mats Wikström, VD och grundare av Richmond & Finch.

“STRAX har visat att man har förmågan att utveckla och växa bolag inom mobila tillbehör, exempelvis Gear4 som utvecklades från 1 MEUR i försäljning 2015 till 35 MEUR i försäljning när bolagets avyttrades i slutet av 2018. Richmond & Finch är ett starkt varumärke inom fashiontech med en hög nivå på design, bra skydd och kvalité som vi är övertygade om kommer att utvecklas ytterligare med den kärnkompetens som STRAX besitter. Tidpunkten för förvärvet är helt rätt då Richmond & Finch positionering och produkter kompletterar STRAX nuvarande produktutbud och erbjudande på ett mycket bra sätt. Vi ser mycket fram emot att ta varumärket till nästa nivå och att lägga till ytterligare en betydande tillgång till STRAX portfölj av egna varumärken.” säger Gudmundur Palmason, VD STRAX  

För ytterligare information, kontakta Gudmundur Palmason, VD STRAX +46 8 545 017 50

 

Om Richmond & Finch

Richmond & Finch är ett svenskt globalt premiumlivsstilsmärke som designar och skapar moderna mobil och reseaccessoarer. Vårt unisexperspektiv möjliggör unika designer som reflekterar de senaste modetrenderna, och vi erbjuder nya, spännande kollektioner varje säsong. Våra produkters utmärkande design är varumärkesskyddad, och vi har utsetts till ”bästsäljande modeaccessoar” med över en miljon sålda produkter på ett år. Våra accessoarer är tillgängliga i fler än 50 länder världen över hos många av de mest välkända och innovativa återförsäljarna på marknaden.

Om STRAX

STRAX är en marknadsledande global specialist inom mobila tillbehör. STRAX utvecklar och driver varumärken genom en ”omni-channel strategi”. Strax har två kompletterande verksamheter – egna varumärken och distribution (retail och online marknadsplatser) – där livsstils audio varumärket Urbanista är flaggskeppet tillsammans med de licensierade varumärkena inom adidas. Genom plattformen för retaildistribution i Europa representerar STRAX 40 ledande varumärken inom mobila tillbehör, medan Brandvault genom online marknadsplatser primärt representerar de egna varumärkena och nyetablerade varumärken inom STRAX gruppen. Försäljningen sker i alla nyckel-försäljningskanaler som telekomoperatörer, konsumentelektronik, lifestyle retailers och direkt till konsument online. STRAX grundades 1995 i Miami och Hongkong och har sedan dess vuxit världen över. I dag har STRAX cirka 200 anställda i 12 länder, med operativt huvudkontor och logistik- och distributionscenter i Tyskland. STRAX är noterat på Nasdaq Stockholm.