News Tag: English

STRAX subsidiary Urbanista, the Swedish lifestyle audio brand, announces Urbanista Los Angeles, the world’s first self-charging, wireless active noise cancelling headphones, powered by Powerfoyle™ solar cell material. Using advanced green technology, Los Angeles converts all forms of light, outdoor and indoor, into energy to deliver virtually infinite playtime.

To deliver this limitless audio experience, Urbanista has teamed up with Exeger, a Swedish innovation company, that has created a groundbreaking solar cell technology. Exeger’s Powerfoyle™ converts any form of light into clean energy and can be seamlessly integrated into any design. For the first time, it is now powering headphones, enabling endless energy to music lovers around the world.

“The initiative with solar and light powered headphones is an extremely strong value proposition for the user and we see very solid business potential in this product. At the same time, we are both proud and happy to take part in introducing clean energy into this category, an initiative that fits very well into STRAX’s ongoing work with sustainability. Urbanista have over the past few years taken very impressive steps in product development and have a solid range of in-ear and over-ear headphones using the latest technologies and supporting the functionality demanded by consumers, this groundbreaking product is a very welcome addition to the strong Urbanista product portfolio” says Gudmundur Palmason, CEO, STRAX AB.

“This is the start of a revolution in consumer electronics. In close collaboration with Urbanista, we now launch the world’s first self-powered wireless headphone. I strongly believe that once users experience the freedom of endless energy, there’s no way we’re going back to plugging a USB charger into the wall. We are extremely excited about this product and confident that people around the world are going to love it” says Giovanni Fili, CEO, Exeger.

For further information please contact Gudmundur Palmason, CEO, STRAX AB, +46 8 545 017 50.

About Urbanista
Urbanista was born in 2010 in Stockholm, Sweden out of love for cities and urban life. Our products are rooted in Scandinavian tradition and inspired by music, arts, fashion and urban culture. We believe that lifestyle audio products should not only sound great, but also look good. Today, our products are available in over 90 countries, and sold in 30,000 stores worldwide. For more information visit www.urbanista.com

About ExegerExeger is a Swedish company with a unique solar cell technology that converts all form of light into electrical energy. With its resilient and flexible design, the material named Powerfoyle can be seamlessly integrated into all products that benefit from being self-powered. Powerfoyle can enhance any consumer electronic product it’s integrated into with extended or even eternal battery life, putting the power of cutting edge solar technology directly into the hands of consumers. By revolutionizing the perception of available energy, Exeger makes products both smarter and more sustainable – with the vision to touch the everyday lives of a billion people. For more information visit www.exeger.com | www.powerfoyle.com

About STRAX
STRAX is a global leader in accessories that empower mobile lifestyles. Our portfolio of accessories brands covers all major mobile product categories: Protection, Power, Personal Audio and Connectivity. In response to the ongoing pandemic, STRAX pivoted into Health & Wellness products, with an initial focus on personal protection equipment, such as face masks, gloves and sanitizers. Our success lies in a strong offline and online distribution network and best-in-class customer service, delivered by a stellar team. We develop and grow brands through an omnichannel approach, and we operate two complementary businesses: Own brands – including Urbanista, Clckr, Richmond & Finch, Planet Buddies, xqisit, AVO+, and licensed brands such as adidas, Bugatti, Diesel, Superdry and WeSC – and Distribution (traditional retail, enterprises and online marketplaces). In addition to own and licensed brands, STRAX distributes over 40 major mobile accessory brands and several Health & Wellness brands with an initial focus on personal protection equipment. We sell into all key sales channels ranging from telecom operators, mass merchants and consumer electronics to lifestyle retailers, large enterprises and direct to consumers online. Founded in Miami and Hong Kong in 1995, STRAX has since expanded worldwide. Today, we have over 200 employees in 13 countries, with our operational HQ and logistics center in Germany. STRAX is listed on the Nasdaq Stockholm stock exchange.

Pr Urbanista LA

As previously communicated, the newly established health & wellness business is progressing well. We have secured multiple sub-distribution agreements and retail listings for both Airpop and AVO+ and Airpop is furthermore selling well on its direct to consumer website and across our seller managed online marketplaces. The enterprise channel has also responded favorably to the Airpop face masks, which do provide more comfort and protection for extended wear in the workplace.

The PPE bulk business has furthermore enjoyed solid wins and we have recently been awarded a long-term arrangement with major international agencies where deliveries have commenced now in the fourth quarter and will extend well into 2021. These orders have a longer cash conversion cycle, primarily due to the fact this market is in a supply deficiency and suppliers offer no or limited payment terms.

To capture the full potential in the category STRAX secured a third tranche under the existing loan agreement with Proventus Capital Partners (“PCP”), dedicated to the health & wellness category, in the amount of MUSD 20. Initially STRAX will draw down MSUD 5 under the dedicated tranche to finance existing orders. STRAX will make further draw-down’s when needed to secure future orders.

The third tranche from Proventus Capital Partners is for a term of 18 months and the full amount is denominated in USD. The loan will carry a Euribor +7.5 percent interest rate, in line with current market pricing, as well as the average financing costs currently paid. The construction is a combined purchase order and receivable funding, enabling the tranche not to affect the existing loans from a financial covenant perspective.

“I am very pleased we have managed over MEUR 20 sales this year in PPE products.
In a challenging year this has been a very welcome contribution to sales and profitability and for the future we see this forming into a solid part of the STRAX overall proposition. With this dedicated credit line of MUSD 20 we can capture the full potential in the category and I am happy to see PCP has once again proved to be a very business minded and strong financial partner for STRAX” says Gudmundur Palmason, CEO, STRAX AB.

“We are happy to be able to support STRAX in their fast growing and promising health & wellness category. It is a very specific and tailored solution for these special circumstances and is a good complement to STRAX Group’s existing debt facilities” says Henrik Bjerklin, Investment Director, Proventus Capital Partners.

For further information please contact Gudmundur Palmason, CEO, STRAX AB, +46 8 545 017 50.

About Proventus Capital Partners
Proventus Capital Partners provides tailored funding solutions to mid-sized companies in Northern Europe. We act as strategic financial partners to companies who need additional funds to expand, make acquisitions, refinance their balance sheets or restructure their operations. Over the last 15 years, we have engaged and invested in well over 100 companies and helped them maximize their potential.

About STRAX
STRAX is a global leader in tech accessories that empower mobile lifestyles. Our portfolio of accessories brands covers all major product categories: Protection, Power, Personal Audio and Connectivity. In response to the ongoing pandemic, STRAX has recently pivoted into Health & Wellness, with an initial focus on personal protection equipment, such as face masks, gloves and sanitizers. Our success lies in a strong offline and online distribution network and best-in-class customer service, delivered by a stellar team.

We develop and grow brands through an omnichannel approach, we operate two complementary businesses: Own brands – including Urbanista, Clckr, Richmond & Finch, Planet Buddies, xqisit, AVO+, and licensed brands such as adidas, Bugatti, Diesel, SuperDry and WeSC – and Distribution (traditional retail, enterprises and online marketplaces). In addition to own and licensed brands, STRAX distributes over 40 major mobile accessory bands and several health and wellness brands. We sell into all key sales channels ranging from telecom operators, mass merchants and consumer electronics to lifestyle retailers, large enterprises and direct to consumers online.

Founded in Miami and Hong Kong in 1995, STRAX has since expanded worldwide. Today, we have over 200 employees in 13 countries, with our operational HQ and logistics center in Germany. STRAX is listed on the Nasdaq Stockholm stock exchange.

Pr Proventus

STRAX is pleased to announce a collaboration with 4ocean, a purpose driven business with the mission to end the ocean plastic crisis and support the development and manufacturing of their new 4ocean Signature iPhone cases made from 4ocean Plastic™. As a part of the development process STRAX supported the material development, testing and optimization for manufacturing, design, and fulfilment of the new 4ocean Signature iPhone Case in the USA. STRAX, an environmentally conscious organization, is concerned by the size of the challenge our oceans face from plastic waste and is happy to be part of the solution by partnering with 4ocean.  Being an expert in the field of mobile accessories STRAX was able to leverage their global R&D resource and market specific knowledge to add value to 4ocean.

“We are very pleased to have been selected as the development partner of 4ocean for their venture into mobile accessories and proud at the same time to be able to support such an important cause as cleaning our oceans from plastic waste. This type of partnership is furthermore aligned with STRAX overall commitment to corporate social responsibility,” says Gudmundur Palmason CEO STRAX.

“We were so happy to work with STRAX on this huge milestone and beyond stoked to unveil the 4ocean Signature iPhone Case, our first of many products created from 4ocean Plastic™.
4ocean Plastic™ is certified ocean plastic that our professional cleanup crews have recovered and recycled into verified ocean plastic materials. The products made with this material are intended to continue raising awareness about ocean plastic pollution, serve as a reminder to live an ocean friendly lifestyle, and will help fund 4ocean’s global ocean cleanup operations,” says Alex Schulze, CEO and Co-Founder of 4ocean.

For further information please contact Gudmundur Palmason, CEO, STRAX AB, +46 8 545 017 50

About 4ocean
4ocean is a purpose-driven business with a mission to help end the ocean plastic crisis by cleaning the ocean and coastlines while stopping the inflow of plastic by changing consumption habits on land. With the goal of creating an economy around cleaning the ocean, 4ocean funds its cleanup operations entirely through the sale of product purchases and its Pound+ Program. These purchases fund the removal of trash from the ocean and have resulted in pulling over 11 million pounds of pollution to date. The solution to ending ocean plastic pollution lies in stopping it on land before it enters the ocean, which is why 4ocean is tackling behavior change by educating consumers about ways to reduce their single-use plastic consumption.

About STRAX
STRAX is a global leader in tech accessories that empower mobile lifestyles. Our portfolio of accessories brands covers all major product categories: Protection, Power, Personal Audio and Connectivity. In response to the ongoing pandemic, STRAX has recently pivoted into Health & Wellbeing, with an initial focus on personal protection equipment, such as face masks, gloves and sanitizers. Our success lies in a strong offline and online distribution network and best-in-class customer service, delivered by a stellar team.

We develop and grow brands through an omnichannel approach, we operate two complementary businesses: Own brands – including Urbanista, Clckr, Richmond & Finch, Planet Buddies, xqisit, AVO+, and licensed brands such as adidas, Bugatti, Diesel, SuperDry and WeSC – and Distribution (traditional retail, enterprises and online marketplaces). In addition to own and licensed brands, STRAX distributes over 40 major mobile accessory bands. We sell into all key sales channels ranging from telecom operators, mass merchants and consumer electronics to lifestyle retailers, large enterprises and direct to consumers online. Founded in Miami and Hong Kong in 1995, STRAX has since expanded worldwide. Today, we have over 200 employees in 13 countries, with our operational HQ and logistics center in Germany. STRAX is listed on the Nasdaq Stockholm stock exchange.

Pr 4ocean

STRAX and HMD Global, the home of Nokia phones, have formed a global partnership to jointly develop and distribute an exciting range of new Nokia-branded accessories, including the recently-announced Nokia Portable Wireless Speaker and protective cases for some of the newest Nokia smartphones. STRAX, the mobile accessories specialist, in partnership with HMD Global, will design, develop and manufacture Nokia-branded accessories, and distribute the range internationally.

HMD Global is the only major European mobile phone brand, delivering Nokia smartphones, feature phones and accessories across the globe.

“At HMD Global, we have founded our business on strategic partnerships – working with the best in the industry allows us to provide modern mobile technology accessible to everyone and deliver excellent experiences across the portfolio that you would expect from Nokia phones and accessories. As we further develop our accessories portfolio, we needed a partner that combines deep consumer market insights, design capabilities and a truly innovative spirit. All this, combined with STRAX’s ability to work with multiple distribution channels across the globe, makes this the perfect partnership. Stay tuned for new accessory announcements in the coming months,” says Alex Lambeek, Head of Accessories at HMD Global.

“It’s truly exciting to be working with HMD Global across such a trusted brand in phones and accessories.
Having formerly worked directly with Nokia as their largest accessories distributor in Europe, it is energizing and thrilling to be working in partnership with HMD Global with this iconic brand,” says Gudmundur Palmason, CEO of STRAX AB.

For further information please contact Gudmundur Palmason, CEO, STRAX AB, +46 8 545 017 50.

HMD Global press office: press@hmdglobal.com

About HMD Global
Headquartered in Espoo, Finland, HMD Global Oy is the home of Nokia phones. HMD designs and markets a range of smartphones and feature phones targeted at a range of consumers and price points. With a commitment to innovation and quality, HMD is the proud exclusive licensee of the Nokia brand for phones and tablets. For further information, see www.hmdglobal.com.  HMD Global Oy is the exclusive licensee of the Nokia brand for phones & tablets. 
Nokia is a registered trademark of Nokia Corporation.

About STRAX
STRAX is a global leader in tech accessories that empower mobile lifestyles. Our portfolio of accessories brands covers all major product categories: Protection, Power, Personal Audio and Connectivity. In response to the ongoing pandemic, STRAX has recently pivoted into Health & Wellness, with an initial focus on personal protection equipment, such as face masks, gloves and sanitizers. Our success lies in a strong offline and online distribution network and best-in-class customer service, delivered by a stellar team. We develop and grow brands through an omnichannel approach, we operate two complementary businesses: Own brands – including Urbanista, Clckr, Richmond & Finch, Planet Buddies, xqisit, AVO+, and licensed brands such as adidas, Bugatti, Diesel, SuperDry and WeSC – and Distribution (traditional retail, enterprises and online marketplaces). In addition to own and licensed brands, STRAX distributes over 40 major mobile accessory bands and several health and wellness brands.We sell into all key sales channels ranging from telecom operators, mass merchants and consumer electronics to lifestyle retailers, large enterprises and direct to consumers online. Founded in Miami and Hong Kong in 1995, STRAX has since expanded worldwide. Today, we have over 200 employees in 13 countries, with our operational HQ and logistics center in Germany. STRAX is listed on the Nasdaq Stockholm stock exchange.

Pr HMD Nokia

Telecom Lifestyle Fashion (TLF), the licensing specialist and wholly owned subsidiary of STRAX AB, has signed a global licensing agreement with the internationally renowned Italian denim and lifestyle brand DIESEL for mobile accessories.

The agreement is globally exclusive with a three-year duration. The collection will be brought to market in November 2020. The collection will include protection, power, and universal mobile accessories and have a strong focus on sustainability throughout. The collection will be sold globally on Diesel.com, key online e-commerce portals and known fashion, telecom and electronics retailers.

“Diesel is a globally recognized fashion brand with a strong heritage in denim & leather. We have no doubt we will together reset the bar on mobile accessories and see strong demand across the globe from Diesel owned retail, STRAX retail customers as well as online marketplaces”, says Gudmundur Palmason, CEO, STRAX AB.

For further information please contact Gudmundur Palmason, CEO, STRAX AB, +46 8 545 01750.

About Telecom Lifestyle Fashion (TLF)
Based in Tilburg, in the Netherlands, TLF designs, develops, manufactures, and markets innovative accessories for mobile devices under license from the world’s biggest fashion and lifestyle brands. TLF strives to be the licensing partner of choice for global lifestyle and fashion brands expanding into mobile device accessories.

About Diesel
Diesel is an innovative international lifestyle company, producing a wide-ranging collection of jeans, clothing and accessories. Since its creation in 1978, Diesel has evolved from being a leading pioneer in denim into premium casual wear, becoming a true alternative to the established luxury market. Despite its growth, Diesel’s philosophy has remained the same: a brand standing for passion, individuality, and self-expression.

About STRAX
STRAX is a global leader in tech accessories that empower mobile lifestyles. Our portfolio of accessories brands covers all major product categories: Protection, Power, Personal Audio and Connectivity. In response to the ongoing pandemic, STRAX has recently pivoted into Health & Wellness, with an initial focus on personal protection equipment, such as face masks, gloves and sanitizers. Our success lies in a strong offline and online distribution network and best-in-class customer service, delivered by a stellar team.

We develop and grow brands through an omnichannel approach, we operate two complementary businesses: Own brands – including Urbanista, Clckr, Richmond & Finch, Planet Buddies, xqisit, AVO+, and licensed brands such as adidas, Bugatti, Diesel, SuperDry and WeSC – and Distribution (traditional retail, enterprises and online marketplaces). In addition to own and licensed brands, STRAX distributes over 40 major mobile accessory bands. We sell into all key sales channels ranging from telecom operators, mass merchants and consumer electronics to lifestyle retailers, large enterprises and direct to consumers online. Founded in Miami and Hong Kong in 1995, STRAX has since expanded worldwide. Today, we have over 200 employees in 13 countries, with our operational HQ and logistics center in Germany. STRAX is listed on the Nasdaq Stockholm stock exchange.

TLF Diesel

STRAX and Erikson Consumer, a Jam Industries company, have signed an exclusive distribution agreement in Canada for all STRAX own and licensed mobile accessories brands. The agreement covers both STRAX mobile accessories brands, such as Urbanista, Clckr and Richmond & Finch, as well as newly established health & wellness brands, AVO+ and Airpop as a non-exclusive agreement.

“At Erikson Consumer, we chose a partner who provides best-in-class products, and also shares our deep commitment to meet the challenges of today’s reality. We are very excited about this partnership and look forward to introduce these brands to Canadian customers,” says Wayne Mayall,
Vice-President, Erikson Consumer. 

“We are thrilled about this partnership for all of our mobile accessories and health & wellness brands in Canada. With STRAX and Erikson Consumer, customers don’t have to make difficult choices between outstanding quality, great selection of products and high business standards” says
Gudmundur Palmason, CEO, STRAX AB.

For further information please contact Gudmundur Palmason, CEO, STRAX AB, +46 8 545 017 50.

About STRAX
STRAX is a global company specializing in mobile accessories and health & wellness products. The company develops and grows brands through an omnichannel approach. STRAX operates two complimentary businesses – Own brands and Distribution (retail and online marketplaces) – where the lifestyle audio brand Urbanista is the flagship along with our licensed brands adidas. Through its retail distribution platform in Europe STRAX represents over 40 major mobile accessory brands, whilst Brandvault, online marketplace distribution, is currently centered around own brands and startups. STRAX sells into all key channels ranging from telecom operators, mass merchants and consumer electronics to lifestyle retailers and direct to consumers online. STRAX was founded in Miami and Hong Kong in 1995 and has since grown across the world. Today, STRAX has over 200 employees in 12 countries with its operational HQ and logistics center based in Germany. STRAX is listed on the Nasdaq Stockholm Stock Exchange.

About Erikson Consumer

Erikson Consumer, the consumer electronics division of Jam Industries located in Baie D’Urfe, Quebec, is the distributor for STRAX products in Canada.  Erikson Consumer also distributes other consumer electronic products in Canada, including Adidas, Bodyguardz, JBL, Harman Kardon, RHA, Urbanears, SiriusXM, and many more.  

Erikson Consumer

STRAX & Aetheris entered into a strategic partnership and exclusive 5 year distribution agreement to accelerate the supply of AirPop high performance face masks across the world. We are thrilled to announce the simultaneous launch of Airpop products through our dedicated direct to consumer website and online, www.airpophealth.com, and marketplace platforms across the world.

Since 2015 Airpop has been creating custom designed medical grade performance, air purifying face masks for the inhabitants of some of the most polluted cities in the World. AirPop’s innovative combination of raw materials provides >99% 0.3um particle & droplet filtration both inwards and outwards, are 3 times easier to breathe than industrial standard masks and wearers are assured a comfortable, secure fit that’s superior to all other face coverings available.

Today, with the level of airborne threats to Global public health at unprecedented levels,  Airpop & STRAX have re-engineered the entire product range, creating the World’s most effective “2-way barrier” masks and making them available to everyone, everywhere through the direct to consumer and major online marketplaces. STRAX is furthermore in late stages of discussions with multiple retail and enterprise customers across Europe, USA, Canada, New Zealand, South Africa, and Middle East.  

“We are pleased with how quickly we’ve been able to commercialize Airpop for our relevant markets and confidence is inspired by the response received to date from channels across the world”. says Gudmundur Palmason, CEO of STRAX AB.

“The partnership between AirPop and STRAX has deepened our shared commitment to personal and public health as well as broadened the scope of our impact across the globe. We couldn’t be more excited.”  Chris Hosmer, Co-Founder and CIO of Aetheris.

For further information please contact Gudmundur Palmason, CEO, STRAX AB, +46 8 545 01750.

About Aetheris/Airpop
Aetheris is a global company focused on consumer health and wellness lifestyle solutions. It’s flagship business, AirPop, is the leading consumer air wearable brand in Asia, winning every major international design award since 2016. Aetheris innovates, commercializes and scales product-brand platforms for a global consumer enabled by its cross-border leadership team, technical innovation capability, human-centered design process and advanced manufacturing. Aetheris is headquartered in the US and China and its employees located in San Francisco, Shanghai, Shenzhen, and Beijing.

About STRAX
STRAX is a global company specializing in mobile accessories. STRAX develops and grows brands through an omnichannel approach. STRAX operates two complimentary businesses – Own brands and Distribution (retail and online marketplaces) – where the lifestyle audio brand Urbanista is the flagship along with our licensed brand adidas. Through its retail distribution platform in Europe STRAX represents over 40 major mobile accessory brands, whilst Brandvault focuses on online marketplace distribution globally. STRAX sells into all key channels ranging from telecom operators, mass merchants and consumer electronics to lifestyle retailers and direct to consumers online. STRAX was founded in Miami and Hong Kong in 1995 and has since grown across the world. Today, STRAX has over 200 employees in 12 countries with its operational HQ and logistics center based in Germany. STRAX is listed on the Nasdaq Stockholm Stock Exchange.

Airpop World-wide launch