STRAX enters a partnership to deliver Covid-19 tests to regional government body in Europe

STRAX has partnered with a German personal protective equipment (PPE) specialist company to deliver Covid-19 tests to a regional government body in Europe. Total sales of the tests are expected to exceed 32 MEUR and the contract covers the first quarter of 2022.

STRAX has worked closely with the PPE specialist company since the fall of 2021, successfully delivering Covid-19 tests. This collaboration has now resulted in increasing volumes and a new contract award for the first quarter of 2022 to deliver Covid-19 tests to a regional government body in Europe. The contract is expected to have a significant positive impact on STRAX result in the first quarter of 2022 and the total sales of tests are expected to exceed 32 MEUR at a healthy underlying gross profit.

Since late 2020, STRAX financing partner PCP, has continued to be a valuable partner financing considerable order volumes with the dedicated financing for PPE related products.
 
“It´s gratifying for the entire STRAX organization to be involved in the supply of Covid-19 tests during these challenging times. We have quickly built a reputation as a reliable vendor in various pandemic related products after having successfully delivered these to various intragovernmental organizations, hospitals, major retailers and specialist pharma distributors globally. We aim to continue this journey until we´ve come out on the other end of the ongoing Covid-19 pandemic,” says Gudmundur Palmason, CEO of STRAX AB.
 

STRAX ACHIEVES ECOVADIS GOLD STATUS FOR SUSTAINABILTY

STRAX is committed to furthering sustainability which has earned the company a gold certification by Ecovadis, the largest independent provider of business sustainability ratings.

STRAX has participated in Ecovadis annual surveys since 2013 and has previously achieved a silver rating, but the goal has always been to achieve a gold rating or higher.

“After working continuously towards improvements, we are pleased that our commitment has resulted in an Ecovadis Gold rating. The Ecovadis rating is the most important sustainability benchmark, not only for our industry but worldwide. This is an important milestone and quality indicator of STRAX sustainability work” says Gudmundur Palmason, CEO STRAX.

STRAX is a member of the UN Global Compact initiative and have set high standards for the business and a commitment to consistently improve with regards to sustainability and corporate social responsibility. The business model has some intrinsic sustainability challenges, with production in Asia and global sales, and products containing plastics and electrical components with batteries. Reducing environmental impact and furthering social sustainability in the value chain are key considerations from product and packaging design, to materials, production through to shipping.

“We put sustainability issues high up on our agenda many years ago and that has paid off in many ways, not least from a business perspective. Today, we have very robust processes for product design and development, taking sustainability, quality, and customer experience into consideration. This means we have products we can be proud of, and products very much appreciated by our customers. To be awarded the Ecovadis Gold certification is a great milestone, yet only one milestone on the path I see ahead” says Gudmundur Palmason, CEO STRAX.

Interim report no. 3 for financial year 2021

STRAX sales holding up, at the same time margin has come under pressure as a consequence of Covid-19 impact on the industry

  • The Group’s sales for the period January 1 – September 30, 2021, amounted to MEUR 81.8 (76.7) with a gross margin of 16.2 (25.5) percent.
  • The Group’s result for the period January 1 – September 30, 2021, amounted to MEUR -1.3
    (-0.9) corresponding to EUR -0.01 (-0.01) per share.
  • EBITDA for the period January 1 – September 30, 2021, amounted to MEUR 2.7 (4.9).
  • Equity as of September 30, 2021, amounted to MEUR 17.2 (17.5) corresponding to EUR 0.14 (0.14) per share.
  • STRAX subsidiary Urbanista, the Swedish lifestyle audio brand, announced Urbanista Los Angeles, the world’s first self-charging, wireless active noise cancelling headphones, powered by Powerfoyle™ solar cell material. Using advanced green technology, Los Angeles converts all forms of light, outdoor and indoor, into energy to deliver virtually infinite playtime.
  • STRAX launched online only brand Dóttir, with new line of sports-focused true wireless headphones. The brand was developed with CrossFit champions Annie Thorisdottir and Katrin Davidsdottir.
    The first product, Dóttir Freedom On-Grid in-ear headphones has already been awarded the Red
    Dot Award for product design.

Significant events after the end of the period

  • STRAX launched online only brand, grell, with the first product being true wireless headphones. The brand was developed with world-renowned sound engineer and headphone designer Axel Grell, who has crafted headphones to produce world-class sound for over three decades, most notably at Sennheiser.
  • As a result of the compress margin during Q3, 2021, the group did not meet one of the financial covenants in the loan agreement with PCP as of September 30, 2021. After the end of the period a waiver for the breach was granted. The fact the waiver was granted after the end of the period has the effect under IFRS that the related interest-bearing debt is reported as current in the balance sheet as of September 30, 2021.

“Our sales have held up well and grown by 6.7% year-over-year (YoY). However, we continue to be affected by the Covid-19 pandemic and consequential industry dynamics on both the supply and demand sides, negatively impacting our contribution profit margin. On a more positive note, we have not experienced margin erosion on product level, and we expect that these challenging macro factors will start to normalize in 2022.”

Gudmundur Palmason, CEO

STRAX launches online only brand grell with true wireless headphones by sound engineer Axel Grell

STRAX announces the release of a line of audiophile-grade true wireless headphones by the new brand grell. The brand, developed with world-renowned sound engineer and headphone designer Axel Grell, will be an online-exclusive brand with products sold direct to consumers.

grell is a new brand developed within, and owned by, STRAX. The new in-ear headphones, designed to deliver superior audio-quality, are the first product in the series to be released. The product will initially be marketed to consumers who seek a high-end listening experience in North America, Germany and the UK, but will be available online globally.

  • As a revered sound engineer, Axel is recognized for his high-quality products and great attention to details. By distributing the products through the design-focused community Drop.com, with seven million members, as well as using our online direct-to-consumer sales model we can efficiently target the high-end audio segment. We believe grell will be a great fit to our portfolio of personal audio brands, says Gudmundur Palmason, CEO, STRAX.

Co-founder and brand ambassador Axel Grell has crafted headphones designed to produce world-class sound for over three decades, most notably at Sennheiser. In his mission to make the world sound better through bold, new product designs, Grell has set standards and received a devoted following among members of the audiophile community.

The true wireless headphones feature TWS/1 technology, 34h-hour battery life, Active Noise Cancellation and grell’s newly developed Noise Annoyance Reduction technology. The headphones have a minimalist industrial-style design that contrasts with the complexity and richness of the acoustic reproduction without sacrificing a comfortable fit.

Grell in-ear headphones will be available via direct online sales. Pre-sale from 6th October via www.grellaudio.com with full availability both via grell online and Drop.com from mid-November onwards.
Read grell’s press release here. (https://www.engadget.com/grell-audio-tws-1-earbuds-annoucement-040050084.html?guce_referrer=aHR0cHM6Ly93d3cubGlua2VkaW4uY29tLw&guce_referrer_sig=AQAAABSRjGWiIuESwU42ClZWZKafuSxIkfy9bFvzKd9uvdM82-6pK8-H4qxypy9BLaohuv1QtiDoN1ZvsOdLMs2l5thLmwohVFyVIKuHyQJ1NEHEYX5NN2uvD6Bas9Tj33QKv0c2R5rzWiuYdtS9D3wlsfflFA49dolyWpkCCKkARSz7&_guc_consent_skip=1633514152)
 

For further information please contact Gudmundur Palmason, CEO, STRAX AB, +46 8 545 017 50.
About grell
Designed to make high-end audio quality more accessible, grell headphones offer personalized listening experience at a price that reflects the cost for quality of the sound, alone. Created by renowned headphone engineer Axel Grell, grell headphones feature a unique combination of high-end technological components, German design, and meticulous attention to detail. The result is a stunning sound-signature created expressly for a new generation of digitally connected listeners. The brand grell is developed within STRAX and wholly owned by STRAX.
Website: www.grellaudio.com
YouTube: https://www.youtube.com/channel/UCIuyfFo5U9pQi7ZBUjRfbaA
Instagram: https://www.instagram.com/grellaudio/
 

About STRAX
STRAX is a global leader in accessories that empower mobile lifestyles. Our portfolio of branded accessories covers all major mobile accessory categories: Protection, Power, Connectivity, as well as Personal Audio. Our new Health & Wellness category offers branded Personal Protection products. Our distribution business reaches a broad customer base, through 70 000 brick and mortar stores around the globe, as well as through online marketplaces and direct-to-consumers.

Wholly owned brands include Urbanista, Clckr, Richmond & Finch, Planet Buddies, xqisit, AVO+, Dóttir and grell and licensed brands include adidas, Bugatti, Diesel, Superdry and WeSC. Our distribution business also services over 40 other major mobile accessory brands.

Founded as a trading company in 1995, STRAX has since expanded worldwide and evolved into a global brand and distribution business. Today we have over 200 employees in 13 countries. STRAX is listed on the Nasdaq Stockholm stock exchange.

STRAX launches online only brand Dóttir with new line of sports-focused true wireless headphones

STRAX announces the release of a sports-focused line of true wireless headphones by the new brand Dóttir. The brand, developed with CrossFit champions Katrin Davidsdottir and Annie Thorisdottir, will be an online-exclusive brand with products sold direct to consumers.

Dóttir (https://dottiraudio.com/en/) is a new brand developed within, and owned by, STRAX. The sports-oriented true wireless headphones are the first product in the series to be released. The product will initially be marketed to active consumers in North America and the UK, but be available online globally.

– With more than three million Instagram followers we believe Katrin and Annie provide us with the right platform to reach the CrossFit community and fitness savvy consumers we are targeting. Dóttir is a great addition to our personal audio brands, and as an online exclusive brand we can steer performance marketing without interfering with our brick-and-mortar customers. We see a significant potential for Dóttir with more product launches to come, says Gudmundur Palmason, CEO, STRAX.
The first product, Dóttir Freedom On-Grid in-ear headphones has already been awarded the Red Dot Award: Product Design 2021.

Dóttirs’ co-founding brand ambassadors Katrin Davidsdottir and Annie Thorisdottir are both two-time winners of the title ”Worlds Fittest Woman” at the CrossFit Games. STRAX have designed the headphones, with their valuable input, to withstand intense training on land or in water.
The true wireless headphones features Active Noise Canceling technology, a fully waterproof construction and an ergonomic, wraparound design that ensures the headphone stays in place throughout your workout. The total playtime is up to 72 hours with a wireless charging case that provides up to five additional charges.
Read more about Dóttir’s launch here. (https://www.forbes.com/sites/marksparrow/2021/09/20/icelandic-sportswomen-launch-their-own-wireless-earphones-for-elite-sports/?sh=1f0cc11e19a9)
For further information please contact Gudmundur Palmason, CEO, STRAX AB, +46 8 545 017 50.
About Dóttir
Dóttir started as an idea between friends that popped up on a stroll around London, creating a headphone for World Class athletes that allows them to train freely without outside distraction. From there it has grown into something much bigger, not only a brand that creates headphones for athletes but a brand that supports female empowerment and equality. These brand values tie directly into Katrín Tanja Davidsdottir and Annie Mist Thorisdottir`s core personal values. They have fought through adversity to reach the top of their respective field multiple times. They are both two time World`s Fittest Women, having each won the CrossFit Games twice. Their Icelandic roots have had a large influence on their core values and the brand as a whole. The brand Dóttir is developed within STRAX and is wholly owned by STRAX. 
Website: https://www.dottiraudio.com/uk/
Instagram: https://www.instagram.com/dottiraudio/
About STRAX
STRAX is a global leader in accessories that empower mobile lifestyles. Our portfolio of branded accessories covers all major mobile accessory categories: Protection, Power, Connectivity, as well as Personal Audio. Our new Health & Wellness category offers branded Personal Protection products. Our distribution business reaches a broad customer base, through 70 000 brick and mortar stores around the globe, as well as through online marketplaces and direct-to-consumers.

Wholly owned brands include Urbanista, Clckr, Richmond & Finch, Planet Buddies, xqisit, AVO+ and Dóttir and licensed brands include Adidas, Bugatti, Diesel, Superdry and WeSC. Our distribution business also services over 40 other major mobile accessory brands.

Founded as a trading company in 1995, STRAX has since expanded worldwide and evolved into a global brand and distribution business. Today we have over 200 employees in 13 countries. STRAX is listed on the Nasdaq Stockholm stock exchange.

STRAX: Interim Report No 2 for the financial year 2021

STRAX have again managed well through a period of continued market disruption related to the Covid-19 pandemic
  • The Group’s sales for the period January 1 – June 30, 2021, amounted to MEUR 54.8 (50.2), with a gross margin of 19.0 (23.7) percent.
     
  • The Group’s result for the period January 1 – June 30, 2021, amounted to MEUR -2.0 (-2.8) corresponding to EUR -0.02 (-0.02) per share.
     
  • EBITDA for the period January 1 – June 30, 2021, amounted to MEUR 1.6 (1.4).
  • Equity as of June 30 2021, amounted to MEUR 16.2 (17.3) corresponding to EUR 0.13 (0.15) per share.
  • STRAX subsidiary Urbanista, the Swedish lifestyle audio brand, announced Urbanista Los Angeles, the world’s first self-charging, wireless active noise cancelling headphones, powered by Powerfoyle™ solar cell material. Using advanced green technology, Los Angeles converts all forms of light, outdoor and indoor, into energy to deliver virtually infinite playtime.

 

“We have again managed well through a period of continued market disruption related to the Covid-19 pandemic. Few of our key markets remained negatively affected by some form of lockdown or social restrictions, whilst markets such as France and Switzerland are already delivering stronger results than they did back in 2019, before the ongoing pandemic started. We did nevertheless experience recovery in both accessories and audio products across all markets and demand for health & wellness products remains relatively strong.”

                                                              Gudmundur Palmason, CEO

For further information please contact Gudmundur Palmason, CEO, STRAX AB, +46 8 545 017 50.

This is information that STRAX AB is obliged to make public pursuant to the EU Market Abuse Regulation and the Securities Markets Act. The information was submitted for publication, through the agency of the contact person set out above, at 08:55 CET on August 25, 2021.

 

STRAX: Bulletin from STRAX AB’s Annual General Meeting

At today’s Annual General Meeting in Strax AB (publ) it was resolved to adopt the income statement and the balance sheet for the company, as well as the consolidated income statement and balance sheet for the year 2020. Furthermore, it was resolved that the distributable funds should be transferred to profit carried forward. The Annual General Meeting resolved to discharge the board members and the CEO from liability.

It was resolved that the number of members of the Board of Directors, for the time until the end of the next Annual General Meeting, shall be five (5) ordinary Directors and no deputy Directors. It was resolved, in accordance with the Nomination Committee’s proposal, that Bertil Villard, Anders Lönnqvist, Gudmundur Palmason, Pia Anderberg and Ingvi T. Tomasson are re-elected as members of the Board of Directors, all for the period until the end of the next Annual General Meeting. It was further resolved that Bertil Villard is re-elected as chairman of the Board of Directors for the period until the end of the next Annual General Meeting. It was further resolved that the number of auditors shall be one (1) authorized accounting firm for the time until the end of the next Annual General Meeting. PwC AB, with Niklas Renström as the auditor in charge, was re-elected as the company’s auditor for the time until the end of the next Annual General Meeting in accordance with the Board of Directors recommendation.

It was resolved that the remuneration shall remain unchanged from the previous year meaning that each member of the Board of Directors, who is considered to be independent in relation to major shareholders, shall receive SEK 150,000, and the chairman of the Board of Directors shall receive SEK 225,000, as remuneration. It is thus Bertil Villard, Anders Lönnqvist and Pia Anderberg that shall receive remuneration, whereas remuneration to the Board of Directors shall be paid with a total of SEK 525,000. It was further resolved that the remuneration to the auditor, for the time until the end of the next Annual General Meeting, shall be paid as per current account as approved by the company.

The Annual General Meeting approved the Board of Directors’ proposal regarding remuneration report.

It was further resolved, in accordance with the proposal from the Board of Directors, to authorise the Board of Directors to, up until the next Annual General Meeting, on one or several occasions and with or without preferential rights for the shareholders against cash payment or against payment through set-off or in kind, or otherwise on special conditions, to issue new shares, warrants and/or convertible bonds. However, such issue of shares must never result in the company’s issued share capital or the number of shares in the company at any time, being increased by more than a total of 10 per cent. The previous authorisation to issue new shares and which was given at last year’s Annual General Meeting, was valid up to this year’s Annual General Meeting and has consequently lapsed.

The Annual General Meeting resolved, in accordance with the Board of Directors’ proposal, to authorize the Board of Directors to resolve to repurchase and transfer the company’s own shares. The following shall apply for the repurchase and transfer of the company’s own shares:

  1. Repurchase and transfer of own shares shall exclusively take place on Nasdaq Stockholm.
  2. The authorization may be utilized on one or several occasions until the Annual General Meeting 2022.
  3. Shares may be acquired to the extent that the company’s holding of its own shares, on any occasion, does not exceed ten (10) per cent of the company’s total shares. Transfer may be carried out of not more than the number of shares repurchased under this authorization.
  4. Repurchase and transfer of shares may only take place at a price within the price interval, on any occasion, recorded on Nasdaq Stockholm, which refers to the interval between the highest buying price and the lowest selling price.

Additional information regarding the resolutions of the Annual General Meeting can be found in the proposals to the Annual General Meeting, which were prepared and that can be found on the company’s website.

For further information please contact Gudmundur Palmason, CEO, Strax AB, phone no. +46 8 545 017 50.

The information was submitted for publication, through the agency of the contact person set out above, at  5:00 pm CEST on 26 May 2021.

 

About Strax
STRAX is a global leader in accessories that empower mobile lifestyles. Our portfolio of accessories brands targets broad channel scope as well as different customer demographic and covers all major mobile product categories: Protection, Power, Personal Audio and Connectivity. In response to the ongoing pandemic, STRAX pivoted into Health & Wellness products, with an initial focus on personal protection equipment, such as face masks, gloves and sanitizers. Our success lies in a strong offline and online distribution network and best-in-class customer service, delivered by a stellar team.

We develop and grow brands through an omnichannel approach, and we operate two complementary businesses: Own brands – including Urbanista, Clckr, Richmond & Finch, Planet Buddies, xqisit, AVO+, and licensed brands such as adidas, Bugatti, Diesel, Superdry and WeSC – and Distribution (traditional retail, enterprises, and online marketplaces). In addition to own and licensed brands, STRAX distributes over 40 major mobile accessory brands and several Health & Wellness brands with an initial focus on personal protection equipment. We sell into all key sales channels ranging from telecom operators, mass merchants and consumer electronics to lifestyle retailers, large enterprises and direct to consumers online.

Founded in Miami and Hong Kong in 1995, STRAX has since expanded worldwide. Today, we have over 200 employees in 13 countries, with our operational HQ and logistics center in Germany. STRAX is listed on the Nasdaq Stockholm stock exchange.

STRAX: Interim Report No 1 for the financial year 2021

STRAX delivers strong growth despite continued Covid-19 lockdowns
  • The Group’s sales for the period January 1 – March 31, 2021, amounted to MEUR 28.1 (22.2), with a gross margin of 18.5 (26.7) percent.
     
  • The Group’s result for the period January 1 – March 31, 2021, amounted to MEUR -1.4 (-2) corresponding to EUR -0.01 (-0.02) per share.
     
  • EBITDA for the period January 1 – March 31, 2021, amounted to MEUR 0.3 (0.3).
  • Equity as of March 31, 2021 amounted to MEUR 17.8 (18.2) corresponding to EUR 0.15 (0.15) per share.
  • A bid for all outstanding shares in ZAGG shares was approved on February 18, 2021.
    The bid level was at the current share price so will not have an effect for the P&L but will contribute with approximately 2.5 MEUR in cash, with a potential upside of USD 0.25 per share if certain conditions are met
    corresponding to an additional USD 159.4 thousands.

    Significant events after the end of the period

  • STRAX subsidiary Urbanista, the Swedish lifestyle audio brand, announced Urbanista Los Angeles, the world’s first self-charging, wireless active noise cancelling headphones, powered by Powerfoyle™ solar cell material. Using advanced green technology, Los Angeles converts all forms of light, outdoor and indoor, into energy to deliver virtually infinite playtime.

    “Our strong sales growth in Q1 was driven by the Health & Wellness product category and we also experienced positive development in accessories and audio products relative to 2020. All our markets were affected by some form of lockdown or social restrictions due to the COVID-19 pandemic during the quarter, which negatively impacted sell-through with our brick-and-mortar customers.”
     

    Gudmundur Palmason, CEO

    For further information please contact Gudmundur Palmason, CEO, STRAX AB, +46 8 545 017 50.

     

    This is information that STRAX AB is obliged to make public pursuant to the EU Market Abuse Regulation and the Securities Markets Act. The information was submitted for publication, through the agency of the contact person set out above, at 08:55 CET on May 26, 2021.

About STRAX
STRAX is a global leader in accessories that empower mobile lifestyles. Our portfolio of accessories brands targets broad channel scope as well as different customer demographic and covers all major mobile product categories: Protection, Power, Personal Audio and Connectivity. In response to the ongoing pandemic, STRAX pivoted into Health & Wellness products, with an initial focus on personal protection equipment, such as face masks, gloves and sanitizers. Our success lies in a strong offline and online distribution network and best-in-class customer service, delivered by a stellar team.

We develop and grow brands through an omnichannel approach, and we operate two complementary businesses:
Own brands – including Urbanista, Clckr, Richmond & Finch, Planet Buddies, xqisit, AVO+, and licensed brands such as adidas, Bugatti, Diesel, Superdry and WeSC – and Distribution (traditional retail, enterprises and online marketplaces).
In addition to own and licensed brands, STRAX distributes over 40 major mobile accessory brands and several Health & Wellness brands with an initial focus on personal protection equipment. We sell into all key sales channels ranging from telecom operators, mass merchants and consumer electronics to lifestyle retailers, large enterprises and direct to consumers online.

Founded in Miami and Hong Kong in 1995, STRAX has since expanded worldwide. Today, we have over 200 employees in 13 countries, with our operational HQ and logistics center in Germany. STRAX is listed on the Nasdaq Stockholm stock exchange.

 

STRAX: Annual Report 2020

STRAX has published the Annual Report for 2020 today.

The Annual Report is available on the company’s homepage, www.strax.com

For further information please contact Gudmundur Palmason, CEO, STRAX AB, +46 8 545 017 50.

This is information that Strax AB is obliged to make public pursuant to the Securities Markets Act. The information was submitted for publication at 5:00 pm CET on May 5, 2021.

 

About STRAX
STRAX is a global leader in accessories that empower mobile lifestyles. Our portfolio of accessories brands targes broad channel scope as well as different customer demographic and covers all major mobile product categories: Protection, Power, Personal Audio and Connectivity. In response to the ongoing pandemic, STRAX pivoted into Health & Wellness products, with an initial focus on personal protection equipment, such as face masks, gloves and sanitizers. Our success lies in a strong offline and online distribution network and best-in-class customer service, delivered by a stellar team.

We develop and grow brands through an omnichannel approach, and we operate two complementary businesses: Own brands – including Urbanista, Clckr, Richmond & Finch, Planet Buddies, xqisit, AVO+, and licensed brands such as adidas, Bugatti, Diesel, Superdry and WeSC – and Distribution (traditional retail, enterprises and online marketplaces). In addition to own and licensed brands, STRAX distributes over 40 major mobile accessory brands and several Health & Wellness brands with an initial focus on personal protection equipment. We sell into all key sales channels ranging from telecom operators, mass merchants and consumer electronics to lifestyle retailers, large enterprises and direct to consumers online.

Founded in Miami and Hong Kong in 1995, STRAX has since expanded worldwide. Today, we have over 200 employees in 13 countries, with our operational HQ and logistics center in Germany. STRAX is listed on the Nasdaq Stockholm stock exchange.

STRAX: NOTICE TO THE AGM

The shareholders of Strax AB (publ), Reg. No. 556539-7709, with its registered office in Stockholm, Sweden, are hereby summoned to the annual general meeting to be held on Wednesday 26 May 2021.

Due to the extraordinary situation resulting from the covid-19 pandemic, the Annual General Meeting will be carried out through advance voting (postal voting) pursuant to temporary legislation. No meeting with the possibility to attend in person or to be represented by a proxy will take place. Strax welcomes all shareholders to exercise their voting rights at the Annual General Meeting by voting in advance in accordance in the order described below.

Preconditions for participation in the Meeting

Shareholders who wish to participate, through advance voting, in the Meeting must

firstly             be included in the shareholders’ register prepared by Euroclear Sweden AB as of Tuesday 18 May 2021,

secondly        notify the company of their participation in the Meeting by casting their advance votes in accordance with the instructions under the heading “Advance voting” below so that the advance vote is received by the company no later than on Tuesday 25 May 2021.

Nominee registered shares

To be entitled to participate at the Annual General Meeting, in addition to providing notification of participation, shareholders whose shares are held in the name of a nominee must have their shares re-registered in their own name so that the shareholder is recorded in the share register on Tuesday 18 May 2021. Such registration may be temporary and is requested from the nominee in accordance with the nominee’s procedures and such time in advance as the nominee determines. Voting right registrations completed not later than the second banking day after Tuesday 18 May 2021 are taken into account when preparing the register of shareholders.

Advance voting

The shareholders may exercise their voting rights at the meeting only by voting in advance, so called postal voting in accordance with section 22 of the Act (2020:198) on temporary exceptions to facilitate the execution of meetings in companies and other associations.A special form shall be used for advance voting. The form is available on the company’s website www.strax.com. The advance voting form is considered as the notification of participation at the Annual General Meeting.

The completed voting form must be received by the company no later than on Tuesday 25 May 2021. The completed form shall be sent by e-mail to ir@strax.com. The form may also be sent by post to Strax AB, Mäster Samuelsgatan 10, SE-111 44 Stockholm. The shareholder may not provide special instructions or conditions in the voting form. If so, the vote (in its entirety) is invalid. Further instructions and conditions are included in the form for advance voting.

If the shareholder votes in advance by proxy, a power of attorney shall be enclosed with the form. If the shareholder is a legal entity, a certificate of incorporation or a corresponding document shall be enclosed with the form.

Right to request information

The board of directors and the managing director are required to, upon request from shareholders and if the board of directors believes that it can be done without material harm to the company, provide information that may affect a matter on the agenda, the company’s or its subsidiaries financial situation and the company’s relation to another group company, pursuant to Chapter 7 Section 32 of the Swedish Companies Act (Sw. aktiebolagslagen). A request for such information shall be sent by post to Strax AB, Mäster Samuelsgatan 10, SE-111 44 Stockholm or by e-mail to ir@strax.com, no later than on Sunday 16 May 2021. The information will be made available at the company’s head office at Mäster Samuelsgatan 10, SE-111 44 Stockholm and at www.strax.com no later than on Friday 21 May 2021. The information will also be sent, within the same period of time, to any shareholder who so has requested and who has stated its address.

Proposed agenda

  1. Appointment of chairman for the Meeting
  2. Election of one or two persons who shall approve the minutes 
  3. Preparation and approval of the voting list
  4. Determination of whether the Meeting has been duly convened
  5. Approval of the agenda
  6. Presentation of the annual report and the auditors’ report as well as the consolidated financial statements and the auditors’ report for the group for the financial year 2020
  7. Decision regarding the adoption of the income statement and the balance sheet, as well as the consolidated income statement and the consolidated balance sheet
  8. Decision regarding appropriation of the company’s earnings in accordance with the approved balance sheet
  9. Decision regarding discharge from liability of the members of the Board of Directors and the CEO
  10. Decision on
    1. the number of Directors and deputy Directors, and
    2. the number of auditors
  11. Decision on the remuneration that shall be paid to:
    1. the Board of Directors, and
    2. the auditor
  12. Election of the members of the Board of Directors, potential deputy members of the Board of Directors
    1. Bertil Villard
    2. Anders Lönnqvist
    3. Pia Anderberg
    4. Ingvi Tyr Tomasson
    5. Gudmundur Palmason
  13. Election of Chairman of the Board of Directors
  14. Election of auditor
  15. Presentation of the board of directors’ remuneration report for approval
  16. Proposal to authorize the Board of Directors to resolve upon issue of new shares, warrants and/or convertibles
  17. Proposal to authorize the Board of Directors to resolve to repurchase and transfer own shares

    Resolution proposals

    Election of a chairman at the Meeting (item 1)
    The nomination committee proposes that the chairman of the board of directors Bertil Villard, or the person proposed by the nomination committee if he has an impediment to attend, is elected chairman of the Meeting.

    Election of one or two persons to approve the minutes (item 2)
    Per Åhlgren, as a representative for GoMobile Nu AB, or the person or persons proposed by the nomination committee if he has an impediment to attend, are proposed to be elected to approve the minutes of the Meeting together with the chairman. The task of approving the minutes of the Meeting also includes verifying the voting list and that the advance votes received are correctly reflected in the minutes of the meeting.

    Preparation and approval of the voting list (item 3)
    The voting list proposed for approval is the voting list prepared by the company, based on the shareholders’ register for the Meeting and the advance votes received, as verified by the persons elected to approve the minutes.

    Resolution on the allocation of the company’s earnings (item 8)
    The Board of Directors proposes that the company’s results shall be carried forward.

    Determination of the number of members of the board of directors (item 10a)
    The nomination committee proposes that the number of members of the Board of Directors shall be five.

    Determination of the number of auditors (item 10b)
    The nomination committee proposes that the number of auditors shall be one (1) authorized accounting firm.

    Determination of fees for the members of the Board of Directors (item 11a)
    The nomination committee proposes that the remuneration for the members of the Board of Directors shall remain unchanged from the previous year, meaning that each member of the Board of Directors who is considered to be independent in relation to major shareholders shall receive SEK 150,000, and the chairman of the Board of Directors shall receive SEK 225,000. According to the Nomination Committee’s proposal, Bertil Villard, Anders Lönnqvist and Pia Anderberg shall be entitled to receive remuneration, whereby the Directors’ total remuneration will amount to SEK 525,000.

    Determination of fees for the auditors (item 11b)
    The nomination committee proposes that the auditors’ fee shall be paid as per current account as approved by the company.

    Election of the members of the Board of Directors, potential deputy members of the Board of Directors (item 12)
    The nomination committee proposes the re-election of Bertil Villard, Anders Lönnqvist, Gudmundur Palmason, Pia Anderberg and Ingvi Tyr Tomasson as members of the Board of Directors for the period until the end of next Annual General Meeting.

    Information on the members of the Board of Directors proposed for re-election is available at strax.com.

    Election of Chairman of the Board of Directors (item 13)
    The nomination committee proposes that Bertil Villard is re-elected as Chairman of the Board of Directors.

    Election of auditor (item 14)
    The nomination committee proposes re-election of PwC as auditor, with Niklas Renström as auditor in charge, for the period until the end of the next Annual General Meeting. The proposition is in accordance with the Board’s recommendation.

    Proposal to authorize the Board of Directors to resolve upon issue of new shares, warrants and/or convertibles (item 16)
    The Board of Directors proposes that the Annual General Meeting resolves to authorize the Board of Directors to up until the next Annual General Meeting, on one or several occasions and with or without preferential rights for the shareholders, against cash payment or against payment through set-off or in kind, or otherwise on special conditions, resolve to issue new shares, warrants and/or convertibles. However, such issue of shares must never result in the company’s issued share capital or the number of shares in the company at any time, being increased by more than a total of 10 per cent.

    The reason for the proposal and the possibility to deviate from shareholders’ preferential rights in the proposal is, among other things, to facilitate for the company to carry out acquisitions with payment in shares or to otherwise procure the financing of the company in an active and appropriate manner.

    The CEO shall be authorized to make such minor amendments to the above resolution that may prove necessary in connection with the registration with the Swedish Companies Registration Office.A resolution in accordance with the Board of Directors’ proposal shall only be valid where supported by not less than two-thirds of both the votes cast and the shares represented at the Meeting.

    Proposal to authorize the Board of Directors to resolve to repurchase and transfer own shares (item 17)
    The Board of Directors proposes that the Annual General Meeting resolves to authorize the Board of Directors to resolve on the repurchase and transfer of the company’s own shares, where the following shall apply;

    1 .Acquisition and sale of own shares shall exclusively take place on Nasdaq Stockholm.
    2. The authorization may be utilized on one or several occasions until the Annual General Meeting 2022.
    3. Shares may be repurchased to the extent that the company’s holding of its own shares, on any occasion, does not exceed ten (10) per cent of the company’s total shares. Transfer may be carried out of not more than the number of shares repurchased under this authorization.
    4. Repurchase and transfer of shares may only take place at a price within the price interval, on any occasion, recorded on Nasdaq Stockholm, which refers to the interval between the highest buying price and the lowest selling price.

    The purpose of the proposed authorization is to provide flexibility as regards the company’s possibilities to distribute capital to its shareholders and to promote more efficient capital usage in the company, which altogether is deemed to have a positive impact on the company’s share price and thereby contribute to an increased shareholder value.

    A resolution in accordance with the Board of Directors’ proposal shall only be valid where supported by not less than two-thirds of both the votes cast and the shares represented at the Meeting.

    Documentation pursuant to Chapter 19 Section 22 of the Swedish Companies Act will be held available on the company’s web page.

    Number of shares and votes
    At the date of this notice there are in aggregate 120 592 332 issued shares and votes in the company. The company holds no own shares as of the date of this notice.

    Processing of personal data
    More information regarding the processing of your personal data is available in Euroclear’s privacy notice that is available at Euroclear’s website, https://www.euroclear.com/dam/ESw/Legal/Privacy-notice-bolagsstammor-engelska.pdf.

    Majority requirements

    Resolutions in accordance with items 16 and 17 above shall only be valid where supported by not less than two-thirds (2/3) of both the votes cast and the shares represented at the meeting.

    Complete proposals etc.

    The annual report together with the auditor’s report and the remuneration report for the financial year 2020 and other documents will be presented by being held available at the company’s office on Mäster Samuelsgatan 10, SE-111 44 Stockholm and on the company’s website, www.strax.com, at least three weeks before the Annual General Meeting. The nomination committee’s motivated statement will be available on the address and website stated above at least four weeks before the Annual General Meeting. Copies of the documents will be sent to the shareholders who so requests and informs the company of their postal address. Further, the shareholders’ register for the meeting is made available on the address stated above and proxy forms for shareholders who would like to vote in advance through proxy are available on the company’s website as stated above.

    _______________________

    Stockholm, April 2021

    Strax AB (publ)

    The Board of Directors

     

About STRAX
STRAX is a global leader in accessories that empower mobile lifestyles. Our portfolio of accessories brands covers all major mobile product categories: Protection, Power, Personal Audio and Connectivity. In response to the ongoing pandemic, STRAX pivoted into Health & Wellness products, with an initial focus on personal protection equipment, such as face masks, gloves and sanitizers. Our success lies in a strong offline and online distribution network and best-in-class customer service, delivered by a stellar team. We develop and grow brands through an omnichannel approach, and we operate two complementary businesses: Own brands – including Urbanista, Clckr, Richmond & Finch, Planet Buddies, xqisit, AVO+, and licensed brands such as adidas, Bugatti, Diesel, SuperDry and WeSC – and Distribution (traditional retail, enterprises and online marketplaces). In addition to own and licensed brands, STRAX distributes over 40 major mobile accessory brands and several Health & Wellness brands with an initial focus on personal protection equipment. We sell into all key sales channels ranging from telecom operators, mass merchants and consumer electronics to lifestyle retailers, large enterprises and direct to consumers online. Founded in Miami and Hong Kong in 1995, STRAX has since expanded worldwide. Today, we have over 200 employees in 13 countries, with our operational HQ and logistics center in Germany. STRAX is listed on the Nasdaq Stockholm stock exchange.