Interim report nr. 2 for the financial year 2022

STRAX is steering reasonably well through external headwinds

The Group’s sales for the period January 1 – June 30, 2022, amounted to MEUR 63.8 (54.8) with
a gross margin of 17.7 (19.0) percent.

The Group’s result for the period January 1 – June 30, 2022, amounted to MEUR -2.0 (-2.7) corresponding to EUR -0.02 (-0.02) per share.

EBITDA for the period January 1 – June 30, 2022, amounted to MEUR 2.4 (1.6).

Equity as of June 30, 2022, amounted to MEUR 10.5 (16.2) corresponding to EUR 0.09 (0.13) per share.

Covid-19 continued to have negative impact on sales of own mobile accessories and personal audio products, whilst increasing sales of lower margin health products. This unfavourable brand and product mix coupled with various global supply chain disruptions has caused a drop in gross margin for the period.

STRAX entered a partnership with a German personal protective equipment specialist company to deliver Covid-19 tests to a regional government body in Germany.

STRAX extended its partnership with the German personal protective equipment specialist company to deliver Covid-19 tests to another regional government body in Germany. The total value of the contract has increased and will be covering a 24-month period, where total volumes are expected to be higher with lower volumes in Q2.

AirPop, the premium high performance face mask brand STRAX holds a five-year global exclusive distribution agreement for, recently secured key retail channels in the United States, Canada, and Australia.

CLCKR, the mobile phone accessory brand, wholly owned by STRAX announced that their range of mobile stand and grip accessories are now available in over 10,000 stores in the US.

Significant events after the end of the period

STRAX subsidiary Urbanista, the Swedish lifestyle audio brand, announced the launch of Urbanista Phoenix
– the world’s first true wireless, active noise cancelling earphones powered by light.

“The second quarter of 2022 was to some extent business as usual when looking back at the past couple of years. Challenging external environment stemming from various factors, such as supply chain constraints, shift in demand, strengthening of the US dollar and Covid-19 looming over us. All of these prolonging the uncertainty and creating an environment where change is somewhat the only constant. STRAX was nevertheless able to steer through the headwinds and we delivered reasonable results in the quarter”.

Gudmundur Palmason, CEO

The world’s first true wireless earphones powered by light with Powerfoyle™ technology – Urbanista introduces Phoenix

STRAX subsidiary Urbanista, the Swedish lifestyle audio brand, announces the launch of Urbanista Phoenix – the world’s first true wireless, active noise cancelling earphones powered by light.

Phoenix is developed by Urbanista together with the Swedish innovation company Exeger.
Their modular Powerfoyle™ solar cells, which can be seamlessly integrated into electronic devices, can convert all forms of light, indoor or outdoor, into clean device-powering energy. The cells are applied to the Phoenix charging case, removing the need for cables or cords altogether. Following the success of the Los Angeles headphones, the world’s first self-charging, wireless active noise cancelling headphones which were released in 2021, Phoenix will offer users their first-ever truly wireless earphone experience.

”The commercial success of the Los Angeles headphones confirms the endless potential of this technology and the value it adds to the user experience. With Phoenix, we bring this unique user benefit to the earphone product segment and add another ground-breaking product to the already strong Urbanista portfolio. This is part of our continuous effort to expand our audio product range with innovative products that utilize technologies and functionalities that the consumer market demands,” says Gudmundur Palmason CEO of STRAX AB.

Giovanni Fili, founder and CEO of Exeger adds: ”Thanks to the Powerfoyle technology, Exeger is in a unique position regarding the powering of cutting-edge audio products. We could not be more excited to be part of launching the world’s first true wireless earphones with Urbanista. The success of the Los Angeles headphones proves that users love not having to plug a USB charger into the wall to power their devices. As our ongoing partnership with Urbanista grows, our visions continue to align, producing impeccably designed products that focus on user experience.”

In addition, Phoenix’s battery reserve offers an impressive 32 hours of playtime that guarantees you never run out of charge even in low light conditions. The earphones also feature advanced hybrid active noise cancelling technology and noise reduction microphones that filter out ambient sounds so that you can enjoy music and crystal-clear calls without distractions, even in crowded spaces.

Bulletin from STRAX AB’s Annual General Meeting

At today’s Annual General Meeting in Strax AB (publ) it was resolved to adopt the income statement and the balance sheet for the company, as well as the consolidated income statement and balance sheet for the year 2021. Furthermore, it was resolved that the distributable funds should be transferred to profit carried forward. The Annual General Meeting resolved to discharge the board members and the CEO from liability.

It was resolved that the number of members of the Board of Directors, for the time until the end of the next Annual General Meeting, shall be five (5) ordinary Directors and no deputy Directors. It was resolved, in accordance with the Nomination Committee’s proposal, that Bertil Villard, Anders Lönnqvist, Gudmundur Palmason, Pia Anderberg and Ingvi T. Tomasson are re-elected as members of the Board of Directors, all for the period until the end of the next Annual General Meeting. It was further resolved that Bertil Villard is re-elected as chairman of the Board of Directors for the period until the end of the next Annual General Meeting. It was further resolved that the number of auditors shall be one (1) authorized accounting firm for the time until the end of the next Annual General Meeting. PwC AB, with Niklas Renström as the auditor in charge, was re-elected as the company’s auditor for the time until the end of the next Annual General Meeting in accordance with the Board of Directors recommendation.

It was resolved that the remuneration shall remain unchanged from the previous year meaning that each member of the Board of Directors, who is considered to be independent in relation to major shareholders, shall receive SEK 150,000, and the chairman of the Board of Directors shall receive SEK 225,000, as remuneration. It is thus Bertil Villard, Anders Lönnqvist and Pia Anderberg that shall receive remuneration, whereas remuneration to the Board of Directors shall be paid with a total of SEK 525,000. It was further resolved that the remuneration to the auditor, for the time until the end of the next Annual General Meeting, shall be paid as per current account as approved by the company.

The Annual General Meeting approved the Board of Directors’ proposal regarding remuneration report.

It was further resolved, in accordance with the proposal from the Board of Directors, to authorise the Board of Directors to, up until the next Annual General Meeting, on one or several occasions and with or without preferential rights for the shareholders against cash payment or against payment through set-off or in kind, or otherwise on special conditions, to issue new shares, warrants and/or convertible bonds. However, such issue of shares must never result in the company’s issued share capital or the number of shares in the company at any time, being increased by more than a total of 10 per cent. The previous authorisation to issue new shares and which was given at last year’s Annual General Meeting, was valid up to this year’s Annual General Meeting and has consequently lapsed.

The Annual General Meeting resolved, in accordance with the Board of Directors’ proposal, to authorize the Board of Directors to resolve to repurchase and transfer the company’s own shares. The following shall apply for the repurchase and transfer of the company’s own shares:

  1. Repurchase and transfer of own shares shall exclusively take place on Nasdaq Stockholm.
  2. The authorization may be utilized on one or several occasions until the Annual General Meeting 2023.
  3. Shares may be acquired to the extent that the company’s holding of its own shares, on any occasion, does not exceed ten (10) per cent of the company’s total shares. Transfer may be carried out of not more than the number of shares repurchased under this authorization.
  4. Repurchase and transfer of shares may only take place at a price within the price interval, on any occasion, recorded on Nasdaq Stockholm, which refers to the interval between the highest buying price and the lowest selling price.

Additional information regarding the resolutions of the Annual General Meeting can be found in the proposals to the Annual General Meeting, which were prepared and that can be found on the company’s website.

Interim report no. 1 for the financial year 2022

STRAX delivered sales of MEUR 39.9 and MEUR 1.5 in EBITDA in Q1 2022

The Group’s sales for the period January 1 – March 31, 2022, amounted to MEUR 39.9 (28.1) with
a gross margin of 17.7 (18.5) percent.

The Group’s result for the period January 1 – March 31, 2022, amounted to MEUR -0.7 (-1.4) corresponding to EUR -0.01 (-0.01) per share.

EBITDA for the period January 1 – March 31, 2022, amounted to MEUR 1.5 (0.3).
 
Equity as of March 31, 2022, amounted to MEUR 13.3 (17.8) corresponding to EUR 0.11 (0.15) per share.
 
Covid-19 continued to have negative impact on sales of own mobile accessories and personal audio products, whilst increasing sales of lower margin health products. This unfavourable brand and product mix coupled with various global supply chain disruptions has caused a drop in gross margin for the period.
 
STRAX entered a partnership with a German personal protective equipment specialist company to deliver Covid-19 tests to a regional government body in Germany.

STRAX extended its partnership with the German personal protective equipment specialist company to deliver Covid-19 tests to another regional government body in Germany. The total value of the contract has increased and will be covering a 24-month period, where total volumes are expected to be higher but initially lower volumes in Q2.

AirPop, the premium high performance face mask brand STRAX holds a five-year global exclusive distribution agreement for, recently secured key retail channels in the United States, Canada, and Australia.

Significant events after the end of the period

CLCKR, the mobile phone accessory brand, wholly owned by STRAX announced that their range of mobile stand and grip accessories are now available in over 10,000 stores in the US.

 
“The first quarter of 2022 was relatively strong overall, albeit not without significant external challenges such as the ongoing Covid-19 pandemic and the military conflict in Ukraine. The current macro-economic climate will prolong full market recovery and increase uncertainty as to what a “new normal” will look like, although we are more certain than ever that it will be materially different.”

Gudmundur Palmason, CEO

Annual Report 2021

STRAX has published the Annual Report for 2021 today.

The Annual Report is available on the company’s homepage, www.strax.com

CLCKR NOW AVAILABLE IN OVER 10,000 STORES IN THE US AS THEY ANNOUNCE NEW RETAILERS

CLCKR, the mobile phone accessory brand, wholly owned by STRAX, today announces that their range of mobile stand and grip accessories are now available in Verizon and Victra stores in the US.

CLCKR’s range of stand and grip accessories is rapidly becoming one of the fastest growing brands in the attachable category for mobile accessories in the US. Expanding its customer range with 2,000 Verizon stores and 1,600 Victra stores, CLCKR products are now available in over 10,000 stores in the United States. Together with the long-established retailer partner AT&T and the recent introduction to the college bookstore channel, Verizon and Victra give CLCKR an extensive exposure to the US market.

CLCKR products help elevate the experience of your mobile device with a portrait and landscape functionality and a grip for a safe hold. Victra and Verizon are ranging a number of CLCKR products including the most recent addition to the product line up, the MagSafe stand and grip solution, which has been a popular choice as the MagSafe feature has grown on iPhone 12 & 13 devices.
 
“We are very excited about the potential for CLCKR and its portfolio of products in the North American market and pleased to see the recent expansion of our customer base in the market. CLCKR has the potential of following the same growth trajectory as gear4 did under our ownership a few years back, where sales grew from MEUR 1 to MEUR 22 in three years”, comments Gudmundur Palmason, CEO of STRAX.
 
CLCKR is looking to further expand its retail coverage in 2022 with new designs to be added in the second half of the year.

To support further growth in the US market Ian Pearson will be joining the CLCKR team as Executive Vice President. Ian joins from gear4, where he for the past 3 years has been fundamental in the growth of the case protection brand, to become one of the leading brands in the market. Ian will be joining CLCKR before mid-year 2022.

About CLCKR
CLCKR is a patented universal and multi-functional mobile phone stand grip, enabling multiple viewing positions for people who love to consume or create content and stay in touch – whether at home or on-the-go. CLCKR is available as the Universal CLCKR – a stand and grip which is easy to apply using 3M™ adhesive that does not leave residue – or incorporated into the design of phone cases for a variety of phone models and sizes. CLCKR’s grip enables a firmer hold and safer use of your device, and its stylish and ultra-strong design is compatible with most wireless chargers. There are numerous uses for CLCKR, positioning your mobile phone in portrait, landscape, or conference call mode. CLCKR stands by you – to stay connected with other people, watch videos, or create content. To learn more, please visit: https://www.clckr.com/.

Strax AB (publ)

The shareholders of Strax AB (publ), Reg. No. 556539-7709, with its registered office in Stockholm, Sweden, are hereby summoned to the annual general meeting to be held on Wednesday 25 May 2022.

The Annual General Meeting will be conducted by advance voting only, without the physical presence of shareholders, proxies or third parties. The company welcomes all shareholders to exercise their voting rights at the Annual General Meeting through advance voting on the basis of temporary statutory rules, in accordance with the procedure below. Information on the decision of the Annual General Meeting will be published as soon as the results of the postal vote are finally compiled on Wednesday 25 May 2022.

Preconditions for participation in the Meeting
Shareholders who wish to participate, through advance voting, in the Meeting must

firstly be included in the shareholders’ register prepared by Euroclear Sweden AB relating to the circumstances on Tuesday 17 May 2022,

secondly notify the company of their participation in the Meeting by casting their advance votes in accordance with the instructions under the heading “Advance voting” below so that the advance vote is received by the company no later than on Tuesday 24 May 2022.

Nominee registered shares
To be entitled to participate at the Annual General Meeting, in addition to providing notification of participation, shareholders whose shares are held in the name of a nominee must have their shares re-registered in their own name so that the shareholder is recorded in the share register on Tuesday 17 May 2022. Such registration may be temporary and is requested from the nominee in accordance with the nominee’s procedures and such time in advance as the nominee determines. Voting right registrations completed not later than the second banking day after Tuesday 17 May 2022 are taken into account when preparing the register of shareholders.

Advance voting
The shareholders may exercise their voting rights at the meeting only by voting in advance, so called postal voting in accordance with section 22 of the Act (2022:121) on temporary exceptions to facilitate the execution of general meetings in companies and other associations.

A special form shall be used for advance voting. The form is available on the company’s website www.strax.com. The advance voting form is considered as the notification of participation at the Annual General Meeting.

The completed voting form must be received by the company no later than on Tuesday 24 May 2022. The completed form shall be sent by e-mail to ir@strax.com. The form may also be sent by post to Strax AB, Mäster Samuelsgatan 10, SE-111 44 Stockholm. The shareholder may not provide special instructions or conditions in the voting form. If so, the vote (in its entirety) is invalid. Further instructions and conditions are included in the form for advance voting.

If the shareholder votes in advance by proxy, a power of attorney shall be enclosed with the form. If the shareholder is a legal entity, a certificate of incorporation or a corresponding document shall be enclosed with the form.

Right to request information
The board of directors and the managing director are required to, upon request from shareholders and if the board of directors believes that it can be done without material harm to the company, provide information that may affect a matter on the agenda, the company’s or its subsidiaries financial situation and the company’s relation to another group company, pursuant to Chapter 7 Section 32 of the Swedish Companies Act (Sw. aktiebolagslagen). A request for such information shall be sent by post to Strax AB, Mäster Samuelsgatan 10, SE-111 44 Stockholm or by e-mail to ir@strax.com, no later than on Sunday 15 May 2022. The information will be made available at the company’s head office at Mäster Samuelsgatan 10, SE-111 44 Stockholm and at www.strax.com no later than on Friday 20 May 2022. The information will also be sent, within the same period of time, to any shareholder who so has requested and who has stated its address.

Proposed agenda

  1. Appointment of chairman for the Meeting
  2. Election of one or two persons who shall approve the minutes 
  3. Preparation and approval of the voting list
  4. Determination of whether the Meeting has been duly convened
  5. Approval of the agenda
  6. Presentation of the annual report and the auditors’ report as well as the consolidated financial statements and the auditors’ report for the group for the financial year 2021
  7. Decision regarding the adoption of the income statement and the balance sheet, as well as the consolidated income statement and the consolidated balance sheet
  8. Decision regarding appropriation of the company’s earnings in accordance with the approved balance sheet
  9. Decision regarding discharge from liability of the members of the Board of Directors and the CEO
  10. Decision on
    1. the number of Directors and deputy Directors, and
    2. the number of auditors
  11. Decision on the remuneration that shall be paid to:
    1. the Board of Directors, and
    2. the auditor
  12. Election of the members of the Board of Directors, potential deputy members of the Board of Directors
    1. Bertil Villard
    2. Anders Lönnqvist
    3. Pia Anderberg
    4. Ingvi Tyr Tomasson
    5. Gudmundur Palmason
  13. Election of Chairman of the Board of Directors
  14. Election of auditor
  15. Presentation of the Board of Directors’ remuneration report for approval
  16. Proposal to authorize the Board of Directors to resolve upon issue of new shares, warrants and/or convertibles
  17. Proposal to authorize the Board of Directors to resolve to repurchase and transfer own shares

Resolution proposals

Election of a chairman at the Meeting (item 1)
The nomination committee proposes that the chairman of the board of directors Bertil Villard, or the person proposed by the nomination committee if he has an impediment to attend, is elected chairman of the Meeting.

Election of one or two persons to approve the minutes (item 2)
Per Åhlgren, as a representative for GoMobile Nu AB, or the person or persons proposed by the nomination committee if he has an impediment to attend, are proposed to be elected to approve the minutes of the Meeting together with the chairman. The task of approving the minutes of the Meeting also includes verifying the voting list and that the advance votes received are correctly reflected in the minutes of the meeting.

Preparation and approval of the voting list (item 3)
The voting list proposed for approval is the voting list prepared by the company, based on the shareholders’ register for the Meeting and the advance votes received, as verified by the persons elected to approve the minutes.

Resolution on the allocation of the company’s earnings (item 8)
The Board of Directors proposes that the company’s results shall be carried forward.

Determination of the number of members of the board of directors (item 10a)
The nomination committee proposes that the number of members of the Board of Directors shall be five.

Determination of the number of auditors (item 10b)
The nomination committee proposes that the number of auditors shall be one (1) authorized accounting firm.

Determination of fees for the members of the Board of Directors (item 11a)
The nomination committee proposes that the remuneration for the members of the Board of Directors shall remain unchanged from the previous year, meaning that each member of the Board of Directors who is considered to be independent in relation to major shareholders shall receive SEK 150,000, and the chairman of the Board of Directors shall receive SEK 225,000. According to the Nomination Committee’s proposal, Bertil Villard, Anders Lönnqvist and Pia Anderberg shall be entitled to receive remuneration, whereby the Directors’ total remuneration will amount to SEK 525,000.

Determination of fees for the auditors (item 11b)
The nomination committee proposes that the auditors’ fee shall be paid as per current account as approved by the company.

Election of the members of the Board of Directors, potential deputy members of the Board of Directors (item 12)
The nomination committee proposes the re-election of Bertil Villard, Anders Lönnqvist, Gudmundur Palmason, Pia Anderberg and Ingvi Tyr Tomasson as members of the Board of Directors for the period until the end of next Annual General Meeting.

Information on the members of the Board of Directors proposed for re-election is available at strax.com.

Election of Chairman of the Board of Directors (item 13)
The nomination committee proposes that Bertil Villard is re-elected as Chairman of the Board of Directors.

Election of auditor (item 14)
The nomination committee proposes re-election of PwC as auditor, with Niklas Renström as auditor in charge, for the period until the end of the next Annual General Meeting. The proposition is in accordance with the Board’s recommendation.

Proposal to authorize the Board of Directors to resolve upon issue of new shares, warrants and/or convertibles (item 16)
The Board of Directors proposes that the Annual General Meeting resolves to authorize the Board of Directors to up until the next Annual General Meeting, on one or several occasions and with or without preferential rights for the shareholders, against cash payment or against payment through set-off or in kind, or otherwise on special conditions, resolve to issue new shares, warrants and/or convertibles. However, such issue of shares must never result in the company’s issued share capital or the number of shares in the company at any time, being increased by more than a total of 10 per cent.

The reason for the proposal and the possibility to deviate from shareholders’ preferential rights in the proposal is, among other things, to facilitate for the company to carry out acquisitions with payment in shares or to otherwise procure the financing of the company in an active and appropriate manner.

The CEO shall be authorized to make such minor amendments to the above resolution that may prove necessary in connection with the registration with the Swedish Companies Registration Office.

A resolution in accordance with the Board of Directors’ proposal shall only be valid where supported by not less than two-thirds of both the votes cast and the shares represented at the Meeting.

Proposal to authorize the Board of Directors to resolve to repurchase and transfer own shares (item 17)
The Board of Directors proposes that the Annual General Meeting resolves to authorize the Board of Directors to resolve on the repurchase and transfer of the company’s own shares, where the following shall apply;

  1. Acquisition and sale of own shares shall exclusively take place on Nasdaq Stockholm.
  2. The authorization may be utilized on one or several occasions until the Annual General Meeting 2023.
  3. Shares may be repurchased to the extent that the company’s holding of its own shares, on any occasion, does not exceed ten (10) per cent of the company’s total shares. Transfer may be carried out of not more than the number of shares repurchased under this authorization.
  4. Repurchase and transfer of shares may only take place at a price within the price interval, on any occasion, recorded on Nasdaq Stockholm, which refers to the interval between the highest buying price and the lowest selling price.

The purpose of the proposed authorization is to provide flexibility as regards the company’s possibilities to distribute capital to its shareholders and to promote more efficient capital usage in the company, which altogether is deemed to have a positive impact on the company’s share price and thereby contribute to an increased shareholder value.

A resolution in accordance with the Board of Directors’ proposal shall only be valid where supported by not less than two-thirds of both the votes cast and the shares represented at the Meeting.

Documentation pursuant to Chapter 19 Section 22 of the Swedish Companies Act will be held available on the company’s web page.

Number of shares and votes
At the date of this notice there are in aggregate 120 592 332 issued shares and votes in the company. The company holds no own shares as of the date of this notice.

Processing of personal data
More information regarding the processing of your personal data is available in Euroclear’s privacy notice that is available at Euroclear’s website, https://www.euroclear.com/dam/ESw/Legal/Privacy-notice-bolagsstammor-engelska.pdf.

Majority requirements
Resolutions in accordance with items 16 and 17 above shall only be valid where supported by not less than two-thirds (2/3) of both the votes cast and the shares represented at the meeting.

Complete proposals etc.
The annual report together with the auditor’s report and the remuneration report for the financial year 2021 and other documents will be presented by being held available at the company’s office on Mäster Samuelsgatan 10, SE-111 44 Stockholm and on the company’s website, www.strax.com, at least three weeks before the Annual General Meeting. The nomination committee’s motivated statement will be available on the address and website stated above at least four weeks before the Annual General Meeting. Copies of the documents will be sent to the shareholders who so requests and informs the company of their postal address. Further, the shareholders’ register for the meeting is made available on the address stated above and proxy forms for shareholders who would like to vote in advance through proxy are available on the company’s website as stated above.

_______________________

Stockholm, April 2022
Strax AB (publ)
The Board of Directors

Year-end report 2021

STRAX delivered record annual sales of 123.7 MEUR in 2021, during the same time gross margin was negatively impacted due to Covid-19

The Group’s sales for the period January 1 – December 31, 2021, amounted to MEUR 124 (112) with
a gross margin of 15.1 (26.3) percent.

The Group’s result for the period January 1 – December 31, 2021, amounted to MEUR -3.9 (0.7) corresponding to
EUR -0.03 (0.01) per share.

EBITDA for the period January 1 – December 31, 2021, amounted to MEUR 4.3 (8.5).
 
Equity as of December 31, 2021, amounted to MEUR 14.0 (18.2) corresponding to EUR 0.12 (0.15) per share.
 
Covid-19 continued to have significant impact on sales of own mobile accessories and personal audio brands leading to unfavorable brand and product mix. This development coupled with various global supply chain disruptions has caused a sharp drop in gross margin for the period.
 
A bid for all outstanding shares in ZAGG shares was approved February 18, 2021. The bid level was at the current share price so will not have an effect for the P&L but will contribute with approximately 2.5 MEUR in cash, with a potential upside of USD 0.25 per share if certain conditions are met corresponding to an additional USD 159.4 thousands.

STRAX subsidiary Urbanista, the Swedish lifestyle audio brand, announced Urbanista Los Angeles, the world’s first self-charging, wireless active noise cancelling headphones, powered by Powerfoyle™ solar cell material.

STRAX launched online only brand Dóttir, with new line of sports-focused true wireless headphones.
The brand was developed with CrossFit champions Annie Thorisdottir and Katrin Davidsdottir.
The first product, Dóttir Freedom On-Grid in-ear headphones has already been awarded the Red Dot Award
for product design.
 
STRAX launched online only brand, grell, with the first product being true wireless headphones. The brand was developed with world-renowned sound engineer and headphone designer Axel Grell, who has crafted headphones to produce world-class sound for over three decades, most notably at Sennheiser. The first product from grell won CES Innovation awards 2022.
 
As a result of the compressed margin during the second half of 2021, the group did not meet one of the financial covenants in the loan agreement with PCP as of December 31, 2021. After the end of the period a waiver for the breach was granted. The fact the waiver was granted after the end of the period has the effect under IFRS that the related interest-bearing debt is reported as current in the balance sheet as of December 31, 2021.
 
STRAX demonstrated its commitment to furthering sustainability by earning gold certification from Ecovadis,
the largest independent provider of business sustainability ratings.

Significant events after the end of the period

STRAX entered a partnership with a German personal protective equipment specialist company to deliver Covid-19 tests to a regional government body in Germany. Total sales of the tests are expected to exceed MEUR 32 in the first quarter of 2022 with a significant positive impact on STRAX during the quarter.
 
STRAX extended its partnership with the German personal protective equipment specialist company to deliver Covid-19 tests to another regional government body in Germany. Total sales of the new contract award are expected to exceed MEUR 12, and the contract covers the first and second quarter of 2022.

AirPop, the premium high performance face mask brand STRAX holds a five-year global exclusive distribution agreement for, recently secured key retail channels in the United States, Canada, and Australia.

“STRAX delivered 123.7 MEUR in sales in 2021, corresponding to 10.7% growth year-over-year (YoY) and record annual sales. The ongoing Covid-19 pandemic has caused challenging industry dynamics for our own personal audio and mobile accessories brands, which negatively impacted our blended average contribution profit margin during the period. We experienced product delays and increased input costs on the supply side and global smartphone shortage and drop in retail store footfall on the demand side.”
Gudmundur Palmason, CEO

AirPop high performance face masks rapidly expand in Australia & North America

AirPop, the premium high performance face mask brand STRAX holds a five-year global exclusive distribution agreement for, has recently secured key retail channels in the United States, Canada and Australia.

As more consumers discard their cloth masks in favour of a mask brand they can trust to protect them and their families, AirPop has experienced rapid sales and distribution growth with some of the leading retailers in North America and Australia.
 
The entire range of AirPop masks are now available for purchase in the United States and Canada from bestbuy.com, amazon.com, lowes.com, staples.com and airpophealth.com, but will also launch in several other key traditional retail channels in the coming weeks. In Australia AirPop masks are available through our partnership with Arisit Pty. Ltd. at Harvey Norman, Bing Lee and our recently launched Shopify hosted website airpophealth.com.au.
 
Since Airpop’s foundation in 2015, their focus has been on creating effortlessly wearable high performance respirator face masks, that combine a secure facial “fit” and certified performance levels exceeding those set for professional grade “Personal Protective Equipment” (PPE). The most popular designs: AirPop Light SE, Pocket and Kids masks are redefining the daily mask wearing experience for millions of people.
 
“AirPop have been sold for more than 7 years in Asia, markets where the use of face masks were adopted earlier than in many other parts of the world. The last two years of dealing with the Covid-19 pandemic have put the use of masks in focus on a more global scale as it reduces the spread of airborne diseases in workplaces and communities as well as contributes to the overall respiratory health in situations of dangerous levels of pollution. AirPop together with STRAX brand avo+ have created a strong position for STRAX in the Health & Wellness product category, which we believe will be a valuable business also post the ongoing pandemic”, says Gudmundur Palmason, CEO STRAX Group. 
 
About AirPop 
Since 2015 we’ve reimagined everything about how masks work, how they fit, how they feel and how they’re made. Traditional PPE masks are a product of the machines that make them rather than the people that wear them. We started from how humans breathe to design the ideal product experience.  AirPop masks deliver superior performance by solving three critical issues: fit, filtration and breathability. Our proprietary ergonomic mask design ensures a secure fit & seal, while the 3D architecture creates space and increases airflow for better breathability and comfort. 
At the core of every AirPop Mask is a layer of permanently electrostatically charged filter media which in independent lab testing demonstrated >97% filtration efficiency of <0.3-micron airborne particles such as pollen, pet dander, allergens, dirt, environmental air pollution and other airborne particulate matter. 
For more information on our range of high-performance face mask visit: www.airpophealth.com  or contact us directly at press@airpophealth.com or sales@airpophealth.com

STRAX extends partnership to deliver Covid-19 tests to another regional government body in Germany

STRAX has extended its partnership with a German personal protective equipment (PPE) specialist company to deliver Covid-19 tests to another regional government body in Germany. Total sales of the new contract award are expected to exceed MEUR 12, and the contract covers the first and second quarter of 2022. This is in addition to the previously communicated order of MEUR 32.

STRAX has worked closely with the PPE specialist company since the fall of 2021, successfully delivering Covid-19 tests. This collaboration has now resulted in a new contract award to deliver Covid-19 tests to another regional government body in Germany. The new contract will have a positive impact on STRAX result in the first and second quarter of 2022. The total sales of tests are expected to exceed MEUR 12 at a healthy underlying gross profit and is in addition to the previously communicate test sales volume of MEUR 32.
 
STRAX financing partner, PCP, will continue to finance the considerable order volumes with the dedicated financing for PPE related products.
 
“Demand for Covid-19 tests remains high globally and we expect it to continue for the coming months. We have quickly developed our capabilities in this product category and this contract award is a confirmation of that. Everyone at STRAX is grateful for being able to supply Covid-19 tests at this scale and we aim to stay on it until we´ve come out on the other end of the ongoing Covid-19 pandemic,” says Gudmundur Palmason, CEO of STRAX AB.