STRAX: EXCLUSIVE DISTRIBUTION AGREEMENT WITH TESSCO FOR THE US MARKET

Strax, the mobile accessory brand specialist, has signed an exclusive distribution agreement with TESSCO Technologies, a value-added distributor and solutions provider for the wireless industry.

Strax has, as a house of brands, a unique portfolio of proprietary brands including Xqisit, Gear4, Urbanista, Thor, Avo+ and Flavr. The partnership with TESSCO will give Strax the opportunity to extend their reach in to the US market and a very effective platform for all of the Strax brands.

“TESSCO offers the best distribution partnership for our strong portfolio of proprietary brands in the US market. We already reach more than 5,000 doors in the US, and we have a great opportunity to expand rapidly by teaming up with TESSCO, the industry leader in its market” said Gudmundur Palmason, CEO Strax AB.

“Strax has a unique portfolio of brands, all of them representing a great addition to the TESSCO portfolio of products. Recently we have been having huge success with one of the brands in the Strax portfolio, Gear4, with their slim, stylish protection case, the offering is spot on for the US market” said Liz Robinson, VP of Mobility for TESSCO.

About TESSCO
TESSCO Technologies, Inc. (NASDAQ: TESS) is a value-added technology distributor, manufacturer, and solutions provider. TESSCO was founded more than 30 years ago with a commitment to deliver industry-leading products, knowledge, solutions, and customer service and supports customers in the public and private sector. TESSCO supplies more than 50,000 products from 400 of the industry’s top manufacturers in mobile communications, Wi-Fi, Internet of Things, and wireless backhaul. As Your Total Source®, TESSCO is a single source for outstanding customer experience, expert knowledge, and complete end-to-end solutions for the wireless industry.

About Strax
STRAX is a global company specializing in mobile accessories and connected devices. STRAX is listed on the Nasdaq Stockholm Stock Exchange. STRAX offers proprietary, licensed and partner branded accessories. The proprietary brands include XQISIT, GEAR4, Urbanista, THOR, AVO+ and FLAVR. The company represents over 30 major OEM as well as mobile accessories brands and sells to a wide channel landscape ranging from telecom operators, specialized mobile and consumer electronics retailers to online, lifestyle, convenience stores and supermarkets. STRAX was founded in Miami and Hong Kong in 1995 and has since grown significantly across the globe. STRAX now has over 185 employees in 12 countries and its operational HQ and logistics center is based in Germany.

For further information please contact Gudmundur Palmason, CEO, Strax AB, +46 8 545 01750

This information is information that Strax AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, at 2:15 pm CET on March 13, 2017.

STRAX: VR PRODUCT AWARDED “BEST WEARABLE MOBILE TECHNOLOGY”

Orange has won the category for Best Wearable Mobile Technology with its VR1 Headset at the GSMA GLOMO Awards at Mobile World Congress. Developed by Strax, the VR1 Headset looks to enhance the VR category with a universal fit headset with integrated audio.

This award recognizes Orange’s commitment to broaden the VR accessory category, at an attractive price for customers of both IOS and Android handsets. Creating a product with features deeply appreciated by consumers, and working with Orange to develop the ‘Go to market’ position, clearly shows the incredible value-add Strax offers its clients.

“Connected devices such as the VR headset developed for Orange is an area attracting ever increasing interest from both the industry and end consumers. Strax is very well positioned in the segment with expertise that clearly separates us from the competition. The cooperation on this product with Orange is not only an award winning project but also a great business success as well with more than 35 000 products sold to date” says Gudmundur Palmason, CEO Strax AB. 

STRAX: YEAR-END REPORT FOR THE FINANCIAL YEAR 2016

Strax, the mobile accessory brand specialist, delivers strong growth and improved profitability

The Group’s sales for the period January 1 – December 31, 2016, amounted to MSEK 868.2 (747.6) corresponding to a growth of 16.1 (18.3) percent. The gross margin amounted to 28.0 (24.5) percent.

The Group’s result for the period January 1 – December 31, 2016, amounted to MSEK 30.3 (11.5) corresponding to SEK 0.26 (0.10) per share. Equity as at December 31 2016 amounted to 173.5 (98.4) corresponding to SEK 1.47 (0.84) per share.

The Group’s sales for Q4, October 1 – December 31, 2016, amounted to MSEK 253.9 (218.8) corresponding to a growth of 16.0 (2.0) percent. The gross margin amounted to 29.5 (24.6) percent.

The Parent Company’s result for the period January 1 – December 31, 2016, amounted to MSEK 50.3 (34.3). Equity as at December 31, 2016, amounted to MSEK 709.9 (238.6) corresponding to SEK 6.0 (6.4) per share.

The development during 2016 in Strax has been positive with growth in sales of approximately 16 percent, and an increase in operating profit of approximately 43 percent. This trend, coming on the back of increased distribution of proprietary Strax brands, is expected to continue in the coming years with Gear4 leading the way.

During Q4 Strax entered into a partnership with Vodafone, through acquisitions as well as through a direct contract on proprietary Strax brands. Other significant events include the launch of the FLAVR and Thor brands and renewal of contract with D3O®.

“2016 has been a transformative year for Strax. We have created a platform for continued profitable growth and set ourselves aspirational 2020 objectives backed by sound strategic framework and engaged staff. We deliver!”

       Gudmundur Palmason, CEO 

This information is information that Strax AB is obliged to make public pursuant to the EU Market Abuse Regulation and the Securities Markets Act. The information was submitted for publication, through the agency of the contact person set out above, at 08:55 CET on February 23, 2017.

STRAX: BULLETIN FROM STRAX’S EXTRAORDINARY GENERAL MEETING

At today’s Extraordinary General Meeting in Strax AB (publ) (”Strax”) it was resolved in accordance with the Board of Directors’ proposal to adopt new articles of association that entails a change of the company’s reporting currency to euro. After the adopted articles of association has been registered with the Swedish Companies Registration Office, the Swedish Companies Registration Office will convert Strax’s share capital to euro and Strax will then also resolve to change the articles of association regarding that the share capital shall be stated in euro to complete the change of reporting currency.

Furthermore, the General Meeting resolved in accordance with the Board of Directors’ proposal to adopt a warrant program and to issue warrants. The warrant program is addressed to the executive management and other employees in Strax. The warrant program comprises in total a maximum of approximately 36 individuals and not more than 4,095,000 warrants may be issued within the framework of the program.

Each warrant entitles the holder to subscribe for a share in Strax during the period 1 April 2020 up to and including 30 September 2020 at a subscription price corresponding to 130 per cent of the volume-weighted average price of the Strax share on Nasdaq Stockholm during the period 10 days after the Extraordinary General Meeting. If all of the 4,095,000 warrants are exercised, the warrant program entails a full dilution corresponding to approximately 3.5 per cent of the shares and votes in Strax.

Additional information regarding the resolutions of the General Meeting is found in the complete proposals, which are available on the company’s website.

Questions are answered by Gudmundur Palmason, CEO, Strax AB (publ), phone no. +46 8 545 017 50.

STRAX: INTERIM REPORT NO 3 FOR THE FINANCIAL YEAR 2016

Good momentum during 2016 and positive outlook

The Group’s[1] sales for the period January 1 – September 30, 2016, amounted to MSEK 614.2 (528. 8) corresponding to a growth of 16.2 (21,5) percent. The gross margin amounted to 27.4 (24.5) percent.

The Group’s[1] result for the period January 1 – September 30, 2016, amounted to MSEK 17.7 (10.7) corresponding to SEK 0.15 (0.10) per share. Equity as at September 30 2016 amounted to 161.9 (99.6) corresponding to SEK 1.37 (0.85) per share.

The Group’s[1] sales for Q3, July 1 – September 30, 2016, amounted to MSEK 237.3 (208.7) corresponding to a growth of 14.0 (22.8) percent. The gross margin amounted to 29.8 (25.2) percent.

The Parent Company’s result for the period January 1 – September 30, 2016, amounted to MSEK 48.7 (12.7). Equity as at September 30, 2016, amounted to MSEK 708.2 (217.1) corresponding to SEK 6.0 (5.8) per share.

The development during the nine month period in Strax has been positive with growth in sales of approximately 16 percent, and an increase in operating profit of approximately 30 percent. The prerequisites for continued improvement in both gross margin and result are deemed as good.

After the end of the period Strax has entered into a partnership with Vodafone, through acquisitions as well as through a direct contract on proprietary Strax brands. Other significant events include an extended and expanded contract with D3O®.

[1]In the accounts, the regulations on reverse acquisition shall be applied with regard to the acquisition of Strax, which entails that the result in the legal entity, formerly AB Novestra (the parent company) shall be eliminated prior to the date of acquisition and also the non-cash issue value with which the outstanding shares in Strax were acquired is eliminated and that the acquisition analysis is based on the transferred values. Comparative figures for the group refer to the previous year’s figures for the Strax group.

COMMENTS FROM THE CEO

We have had positive momentum in Q3. The strategic repositioning of Strax is starting to pay off and by now the team has delivered most key objectives of 2016. I believe that we are solidifying our positioning as the specialist in mobile accessories, delivering products and unique services to tier one customers across the globe.

Revenue and margin growth
We have experienced strong growth in revenue from key expansion markets, North America and MEA, whilst we are negatively impacted in the UK as a result of the weakened GBP. Margins are however improving overall, primarily as a result of product and brand mix, with proprietary Strax brands playing an increasing role in our product portfolio, at the same time we are committed to our complimentary partner brands. The strongest business segment during 2016 has been protection.

Connected devices
Our broad telco customer base places us in a pole position to take advantage of the expected growth in connected devices, where we have already delivered VR headsets and fitness trackers to major European telcos. We intend to become the business driver in the category for our complete customer base, through both private label arrangements and partner brands.

Organization investments
We continue to strengthen our team and invest in the organization to prepare ourselves for the future industry changes and improve our overall competitiveness. Strax has also hired additional resources as we have shifted from being a distributor to a brand’s house, offering multiple proprietary brands and private label services along with traditional distribution and logistics services. This strategic shift has an impact on our income, but will most certainly deliver a positive return and drive shareholder value in the years to come.

Overall I’m pleased with our ongoing developments, the possibility to take Strax to the next level and create value for all of our stakeholders” says Gudmundur Palmason, CEO, Strax AB.

For further information please contact Gudmundur Palmason, CEO, Strax AB, +46 8 545 01750

STRAX: NOTICE TO THE EGM

The shareholders of Strax AB (publ) are hereby summoned to the Extraordinary General Meeting to be held on Thursday 22 December 2016 at 10.00 a.m. (CET) at the offices of Advokatfirman Vinge, Norrlandsgatan 10, Stockholm, Sweden

Right to participate at the Meeting

To be entitled to participate at the Meeting, shareholders must

– be recorded in the register of shareholders maintained by Euroclear Sweden AB (the Swedish Securities
Register Center) on Friday 16 December 2016, and

– notify the company of their intention to attend the Meeting no later than at 4.00 p.m. on Friday 16 December 2016.

Shareholders whose shares are registered in the name of a nominee through the trust department of a bank or similar institution must, in order to be entitled to participate in the Meeting, request that their shares are temporarily re-registered in their own names in the register of shareholders maintained by Euroclear Sweden AB.

Such registration must be effected on Friday 16 December 2016. Shareholders are requested to inform their nominees in good time prior to this date.

Notification to attend the Meeting

Notification to attend the Meeting can be made in writing to Strax AB, Mäster Samuelsgatan 10, SE-111 44, Stockholm, Sweden, or by phone +46 (0) 8 545 017 50 or by e-mail (ruth.lidin@strax.com). Shareholders should, when notifying attendance, provide their name, personal identification or corporate registration number, address, telephone number, shareholdings and, where applicable, details of the attendance of any representative(s) and/or assistant(s). In addition, the notification shall, if applicable, be supplemented with complete authorisation documentation such as certificate of incorporation and powers of attorney for representatives.

Proxies, etc.

Shareholders who are represented by a proxy must authorise the proxy by issuing a dated power of attorney. If such authorisation is issued by a legal entity, an attested copy of a certificate of registration or similar must be attached. The power of attorney is valid one year from issuance, or such longer period as specified in the power of attorney, but maximum five years from issuance. The original authorisation and certificate of registration, where applicable, should be sent to Strax AB, Mäster Samuelsgatan 10, SE-111 44, Stockholm, Sweden, well in advance of the Meeting. A proxy form is available on the company’s website (strax.novestra.com).

Number of shares and votes

At the date of this notice there are in aggregate 117,762,266 issued shares and votes in the company. The company holds no own shares as of the date of this notice.

Right to request information

The shareholders are reminded of their right to request information pursuant to Chapter 7, Section 32, of the Swedish Companies Act.

Proposed Agenda

1. Opening of the Meeting
2. Election of the Chairman of the Meeting
3. Drawing-up and approval of the voting list
4. Approval of the agenda
5. Election of one or two persons to approve the minutes
6. Decision on whether the Meeting has been duly convened
7. Proposal to adopt new articles of association
8. Proposal to resolve on the adoption of a warrant program and issue of warrants
9. Conclusion of the Meeting

The Board of Directors’ proposal on chairman of the meeting (item 2)

The Board of Directors proposes that Jesper Schönbeck shall be elected Chairman of the Extraordinary General Meeting.

Proposal to adopt new articles of association (item 7)

The Board of Directors’ of the company proposes that the Extraordinary General Meeting adopts new articles of association to change the reporting currency of the company in order to adapt the company’s reporting currency to the reporting currency that applies to part of the rest of the group. The Board of Directors propose to insert a new article 4 that governs the company’s reporting currency, and thus rearrange the rest of the articles, and to change the company’s highest and lowest share capital as set out in the table below.

Article Current wording Proposed wording
4.  [New paragraph] Reporting currency
The company’s reporting currency is euro.
5. (4.)








Share capital and shares

The share capital shall be not less than seventy million Swedish kronor (SEK 70,000,000) and not more than two hundred eighty million Swedish kronor (SEK 280,000,000). The number of shares shall be not less than seventy million (70,000,000) and not more than two hundred eighty million (280,000,000).
Share capital and shares

The share capital shall be not less than ten million euro (EUR 10,000,000) and not more than forty million euro (EUR 40,000,000). The number of shares shall be not less than one hundred million (100,000,000) and not more than four hundred million (400,000,000).

The complete articles of association that is proposed to be adopted at the Extraordinary General Meeting on 22 December 2016 is available at the company’s webpage and is available at the company’s office in accordance with the information in the end of this notice.

Proposal to resolve on the adoption of a warrant program and issue of warrants (item 8)

The Board of Directors proposes that the general meeting resolves on a new warrant program and issuance of warrants (the “Warrant Program”).

Background and motive

The Board of Directors considers it to be in the interest of the company and the shareholders that the executive management and other employees of the Strax group are made part of the company’s development by being offered warrants in a new warrant program. The reasons for the proposal are to create opportunity to retain and attract qualified personnel to the group and to increase motivation for the executive management and other employees of the company by being involved in and working for a positive value increase on the company’s share during the period covered by the Warrant Program.

Given the terms and conditions, size of allotment and other circumstances, the Board of Directors consider the Warrant Program, in accordance with the below, to be reasonable and advantageous for the company and its shareholders.

Allotment, transfer and regarding the terms and conditions for the warrants

In total, no more than 4,095,000 warrants is proposed to be issued through the Warrant Program for the executive management and other employees in accordance with the below. Entitled to subscribe for warrants is the wholly owned subsidiary Novestra Financial Services AB, which will transfer the warrants to employees in the group. The warrants shall be issued free of charge to Novestra Financial Services AB.

Transfer of warrants to participants shall be made at a price corresponding to the market value of the warrant (i.e. the warrant premium) determined using the Black & Scholes-formulae. The valuation of the warrants shall be made by an independent financial adviser or accounting firm. Transfer of warrants to participants in the Warrant Program shall be made in accordance with the allocation below.

Category Total maximum warrants No. of persons in the category
1 – CEO 850,000 One person
2 – Other executive management 2,050,000 (whereby no single
individual may receive more
than 500,000)
Five persons
3 – Other employees 1,450,000 (whereby no single
individual may receive more
than 100,000)
Thirty persons

Not more than a total of 4,095,000 warrants may be allotted within the Warrant Program.

Each warrant entitles to subscription of one share in Strax during the period from and including 1 April 2020 up to and including 30 September 2020, to an exercise price corresponding to 130 per cent of the average volume weighted Strax share price as quoted on Nasdaq Stockholm’s official price list during the period 10 trading days calculated from the general meeting that resolves on the Warrant Program and onwards. The calculated exercise price shall be rounded off to nearest even tenth of a krona, whereupon 0.05 krona will be rounded up.

The exercise price and number of shares that each warrant entitles to subscribe for shall be recalculated in the event of a share split, share consolidation, new issue, etc. in accordance with customary conversion conditions. The warrants may, in accordance with customary terms and conditions, be exercised prior to the exercise period in the event of, for example, compulsory acquisition of shares, liquidation or merger whereupon Strax will merge into another company.

Right to hold and exercise the warrants assumes that the holder is employed in the Strax group up until the moment when the warrants may be exercised. In connection with the transfer of warrants to the participants, Novestra Financial Services AB will reserve the right to buy back warrants if the participant’s employment or assignment in the group ends or if the participant wants to reassign the warrants.

Regarding employees resident outside of Sweden, participation requires that transfer of warrants is legal, and that the Board of Directors, in its sole discretion, consider it to be possible within reasonable administrative and economic efforts.

Dilution effect, costs, etc.

The Board of Directors’ proposal to resolve on issuance of warrants entails a dilution effect corresponding to a maximum of approximately 3.5 per cent of the shares and votes in the company if the proposed warrants are exercised in full. For information regarding the company’s existing incentive programs, please refer to the company’s annual report for 2015 and the company’s website (strax.novestra.com). The Warrant Program is expected to have a marginal effect on the Strax group’s key ratios.

The subscription price at the transfer of warrants will correspond to the market value of the warrants, why no costs pertaining to employees or social costs will arise for the company in connection with the issue. It is estimated that the total cost for the Warrant Program will not exceed SEK 100,000 for the duration of the Warrant Program.

The market value of the warrants, according to a preliminary valuation based on the market value of the underlying share corresponding to the share price of the company’s share 21 November 2016, is SEK 0.46 per warrant, assuming a strike price of SEK 6.89 per share. The Black & Scholes-formulae has been used for the valuation, assuming a volatility of 25 per cent.

Preparation of the proposal

The proposal has been prepared of the Board of Directors and the Board of Directors will execute the resolution above to issue warrants.

Majority requirements

The resolution in this proposal requires the support of shareholders representing not less than nine tenths (9/10) of votes cast as well as shares represented at the general meeting.


The annual report, the auditor’s report as well as the complete proposals regarding items 7-8, together with the Board of Directors’ report and the auditor’s statement pursuant to Chapter 14, Section 8, of the Swedish Companies Act, will, as from 1 December 2016, be held available at the company’s office, Mäster Samuelsgatan 10, SE-111 44, Stockholm, Sweden, and will upon request be sent to shareholders who supply their postal address. The material will then also be held available on the company’s website (strax.novestra.com).


Stockholm in November 2016

Strax AB (publ)

The Board of Directors

About Strax
Strax is a global specialist within mobile accessories with own brands, such as Xqisit, Gear4, Urbanista, Flavr, Avo and Thor. The own brands are complemented with OEM brands, aftermarket brands, licensed brands and an end-to-end service offering. Strax is furthermore consistently growing its presence in connected devices, such as fitness trackers and smart home products. Strax’s offering is primarily targeted towards traditional retailers, telecom operators and online retailers. In total, Strax has in excess of 600 B2B customers worldwide, including customers such as Dixons Carphone, Staples, Swisscom, Telenor, T-Mobile and Amazon. Strax operates through subsidiaries in Germany, France, UK, Sweden, Norway, Denmark, the Netherlands, Switzerland, Poland, the US, Hong Kong and China. During 2015, Strax generated revenues of approximately SEK 748 million, representing an annual growth of approximately 18 percent compared to 2014. For the same period, Strax achieved an EBIT of approximately SEK 33 million. As of December 31st 2015 Strax employed 165 FTEs

STRAX: STRATEGIC ACQUISITIONS AND VODAFONE PARTNERSHIP

Strax has completed the acquisition of the majority shareholdings in two entities who are contracted to develop, distribute and sell Vodafone branded accessories to Vodafone in Western Europe, Middle East and Africa. Strax brings significant knowledge on product development & manufacturing, portfolio management, marketing and sales strategies as well as sourcing and quality assurance capabilities.

The acquisition of 50.1 percent ownership in Celcom HK and Mobile Accessory Club provides a unique access to partner with Vodafone to create what we believe will be one of the strongest lines of accessories for mobile phones and tablets for Vodafone’s target market.

“I am convinced that these acquisitions will be very beneficial for both Strax and Vodafone. Our initial cooperation has already delivered some promising results and I look forward to building a mutually beneficial long term partnership with Vodafone”

says Gudmundur Palmason, CEO, Strax AB.

For further information, please contact Gudmundur Palmason, CEO, Strax AB, +46 8 545 01750.

About Strax

Strax is a global specialist within mobile accessories with own brands, such as Xqisit, Gear4, Urbanista, Flavr, Avo and Thor. The own brands are complemented with OEM brands, aftermarket brands, licensed brands and an end-to-end service offering. Strax is furthermore consistently growing its presence in connected devices, such as fitness trackers and smart home products. Strax’s offering is primarily targeted towards traditional retailers, telecom operators and online retailers. In total, Strax has in excess of 600 B2B customers worldwide, including customers such as Dixons Carphone, Staples, Swisscom, Telenor, T-Mobile and Amazon. Strax operates through subsidiaries in Germany, France, UK, Sweden, Norway, Denmark, the Netherlands, Switzerland, Poland, the US, Hong Kong and China.

During 2015, Strax generated revenues of approximately SEK 748 million, representing an annual growth of approximately 18 percent compared to 2014. For the same period, Strax achieved an EBIT of approximately SEK 33 million. As of December 31st 2015 Strax employed 165 FTEs.

This information is information that Strax AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, at 1:15 pm CET on November 22 2016.

STRAX: EXTENDS AND EXPANDS LONG-TERM GLOBAL STRATEGIC PARTNERSHIP WITH D3O

Strax has under the previous contract with D3O® successfully launched products with D3O patented impact protection technologies in several markets. The extended exclusive three year contract grants STRAX rights to integrate D3O into smartphones, tablets and consumer electronic accessories, plus global distribution rights across both online and offline channels.

“The trend for slim protective products is strong across all the markets we operate in. The strategic partnership with D3O has proven very successful in the markets where we have launched products, for example, cases introduced under our own Gear4 brand have become the number one selling premium protective product range in the UK and has enabled us to secured listings with several major customers in the US. The licensed D3O material has proven to be superior in protective products for smartphones and tablets and a strong selling point clearly differentiating our products “

says Gudmundur Palmason, CEO, Strax AB.

“The extension of our partnership with Strax reinforces D3O’s commitment to deliver the most advanced impact protection solutions for mobile devices. Strax is a proven industry leader and we are delighted at how successful our launch products have sold in Europe to becoming market leaders already. I look forward to working closely together as we expand into the US and to bring new D3O® technologies and innovative impact protection solutions to the consumer electronics market”

says Stuart Sawyer, CEO, D3O.

For further information, please contact Gudmundur Palmason, CEO, Strax AB, +46 8 545 01750.

About Strax
Strax is a global specialist within mobile accessories with own brands, such as Xqisit, Gear4, Urbanista, Flavr, Avo and Thor. The own brands are complemented with OEM brands, aftermarket brands, licensed brands and an end-to-end service offering. Strax is furthermore consistently growing its presence in connected devices, such as fitness trackers and smart home products. Strax’s offering is primarily targeted towards traditional retailers, telecom operators and online retailers. In total, Strax has in excess of 600 B2B customers worldwide, including customers such as Dixons Carphone, Staples, Swisscom, Telenor, T-Mobile and Amazon. Strax operates through subsidiaries in Germany, France, UK, Sweden, Norway, Denmark, the Netherlands, Switzerland, Poland, the US, Hong Kong and China. During 2015, Strax generated revenues of approximately SEK 748 million, representing an annual growth of approximately 18 percent compared to 2014. For the same period, Strax achieved an EBIT of approximately SEK 33 million. As of December 31st 2015 Strax employed 165 FTEs.

About D3O
D3O uses unique patented and proprietary technologies to make rate-sensitive, soft, flexible materials with high shock absorbing properties that are used in a wide range of impact protection products, addressing a range of markets including electronics, sports, industrial workwear, motorcycle and military protection. Based on non-Newtonian principles, in its raw form, the material’s molecules flow freely, allowing it to be soft and flexible, but on impact, lock together to dissipate the impact energy and reduce the transmitted force. D3O continues to expand its sales, manufacturing capabilities and distribution in North America and recently announced the establishment of a US Legal Entity, D3O LLC, headquartered in Detroit. This move underscores the company’s continued growth in the US market. D3O is a portfolio company of the U.S. growth capital firm Beringea. Over 90% of the company’s revenues are export, with 60% of sales in the US, for which the company received a Queen’s Award for Enterprise for International Trade in 2014. The company was further recognised as one of the fastest growing private UK technology companies in the 2016 Sunday Times Hiscox Tech Track 100.

This information is information that Strax AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, at 3:00 pm CET on October 28 2016.

STRAX: INTERIM REPORT NO 2 FOR THE FINANCIAL YEAR 2016

Transition to Strax completed, good growth during 2016 and positive outlook for the year

The Group’s [1] sales for the period January 1 – June 30 2016 amounted to 377.0 (320.4) corresponding to a growth of 17.7 (20.8) percent. The gross margin amounted to 26 (24) percent.

The Group’s [1] result for the period January 1 – June 30 2016 amounted to MSEK 4.6 (2.7) MSEK corresponding to SEK 0.04 (0.02) per share. Equity as at June 30 2016 amounted to MSEK 144.7 (98.4) corresponding to SEK 1.23 (0.76) per share.

The Parent Company’s result for the period January 1 – June 30 2016 amounted to MSEK 50.0 (9.4). Equity as at June 30 2016 amounted to MSEK 709.6 (213.8) corresponding to SEK 6.03 (5.75) per share.

During the period the acquisition [1] of the outstanding number of shares in Strax was completed through payment in own shares. Prior to the acquisition, shares corresponding to 27 percent of the outstanding shares in Strax were held. In connection with the completed acquisition Novestra’s line of business changed and the company name was changed from AB Novestra to Strax AB.

Upon completion of the acquisition Gudmundur Palmason was appointed CEO and Johan Heijbel (formerly CEO of AB Novestra) was appointed CFO in the company.

The development during the first half of the year in Strax has been positive with growth in sales of approximately 17 percent, and an increase in gross profit of approximately 27 percent. The prerequisites for continued improvement in both gross margin and result are deemed as good.

[1] In the accounts, the regulations on reverse acquisition shall be applied with regard to the acquisition of Strax, which entails that the result in the legal entity, formerly AB Novestra (the parent company) shall be eliminated prior to the date of acquisition and also the non-cash issue value with which the outstanding shares in Strax were acquired is eliminated and that the acquisition analysis is based on the transferred values. Comparative figures for the group refer to the previous year’s figures for the Strax group.

”The listing of Strax on the Nasdaq Stockholm exchange is the beginning of a new phase for Strax as a company and brings many advantages with it, not only new financial opportunities to help support future growth but also increased credibility and visibility. We have experienced both increased growth and increased gross margins during the period. The improved margins are attributable to product-mix and operational efficiency. Currently we are focusing on, in addition to our work on the European market, which is our home market, to strengthen operations outside of Europe. It is with confidence that I look forward to the autumn, which is Strax’s strongest period for both sales and results. Our goal for the year 2016 is to achieve an EBTIDA-result of MEUR 8 which would be a significant increase compared to the previous year”

says Gudmundur Palmason, CEO, Strax AB.

For further information please contact Gudmundur Palmason, verkställande direktör, Strax AB, på telefon +46 8 545 01750

About Strax AB

Strax is a global specialist within mobile accessories with own brands, such as Xqisit, Gear4, Urbanista, Agna and Avo. The own brands are complemented with OEM brands, aftermarket brands, licensed brands and an end-to-end service offering. Strax is furthermore consistently growing its presence in connected devices, such as fitness trackers and smart home products. Strax’s offering is primarily targeted towards traditional retailers, telecom operators and online retailers. In total, Strax has in excess of 600 B2B customers worldwide, including customers such as Dixons Carphone, Staples, Swisscom, Telenor, T-Mobile and Amazon. Strax operates through subsidiaries in Germany, France, UK, Sweden, Norway, Denmark, the Netherlands, Switzerland, Poland, the US, Hong Kong and China.

During 2015, Strax generated revenues of approximately SEK 748 million, representing an annual growth of approximately 18 percent compared to 2014. For the same period, Strax achieved an EBIT of approximately SEK 33 million. As of December 31st 2015 Strax employed 165 FTEs.

This information is information that Strax AB is obliged to make public pursuant to the EU Market Abuse Regulation and the Securities Markets Act. The information was submitted for publication, through the agency of the contact person set out below, at 08:55 CET on August 30 2016.

STRAX: STRONG PERFORMANCE AND FINANCIAL GOALS 2016

The performance for Strax has been strong with growth in sales of approximately 15 percent up until May 2016 compared to the same period last year.

For 2016 Strax’s goal is to reach an EBITDA of MEUR 8 compared to MEUR 4.4 in 2015, corresponding to an EBITDA margin of 8 percent compared to 5 percent for 2015. The long term EBTIDA goal is 12 percent.

“Strax has established a strong platform within the mobile accessories industry, an industry expected to continue to show significant growth for the forthcoming years. At the moment Strax is growing faster than the industry and we see this as a confirmation that Strax’s integrated proposition to its customer is well positioned and received” says Gudmundur Palmason, CEO, Strax AB.

For further information contact Gudmundur Palmason, CEO, +46 8 545 017 50

About Strax AB

Strax is a global specialist within mobile accessories with own brands, such as xqisit, Gear4, Urbanista, Agna and Avo. The own brands are complemented with OEM brands, aftermarket brands, licensed brands and an end-to-end service offering. Strax is furthermore consistently growing its presence in connected devices, such as fitness trackers and smart home products. Strax’s offering is primarily targeted towards traditional retailers, telecom operators and online retailers. In total, Strax has in excess of 600 B2B customers worldwide, including customers such as Dixons Carphone, Staples, Swisscom, Telenor, T-Mobile and Amazon. Strax operates through subsidiaries in Germany, France, UK, Sweden, Norway, Denmark, the Netherlands, Switzerland, Poland, the US, Hong Kong and China.

During 2015, Strax generated revenues of approximately SEK 748 million, representing an annual growth of approximately 18 percent compared to 2014. For the same period, Strax achieved an EBIT of approximately SEK 33 million. As of December 31st 2015 Strax employed 165 FTEs. Strax AB (publ) is required to disclose the information provided herein pursuant to the Swedish Securities Markets Act and/or the Swedish Financial Instruments Trading Act. The information was provided for public release on the 16th of June 2016 at 12:30 p.m. CET.