STRAX:  ANNUAL REPORT 2018

STRAX has published the Annual Report for 2018 today.

The Annual Report is available on the company’s homepage, www.strax.com

For further information please contact Gudmundur Palmason, CEO, STRAX AB,
+46 8 545 017 50.

About STRAX

STRAX is a market-leading global company specializing in mobile accessories. STRAX has built a House of Brands to complement its value-added customer specific solutions and services. STRAX House of Brands includes proprietary brands: XQISIT, Urbanista, THOR, CLCKR and licensed brands: adidas and bugatti. In addition, STRAX represents over 40 major mobile accessory brands. STRAX sells into all key channels ranging from telecom operators, mass merchants and consumer electronics to lifestyle retailers and direct to consumers online. STRAX was founded in Miami and Hong Kong in 1995 and has since grown across the world. Today, STRAX has over 190 employees in 13 countries with its operational HQ and logistics centre based in Germany. STRAX is listed on the Nasdaq Stockholm Stock Exchange.

 

This is information that Strax AB is obliged to make public pursuant to the Securities Markets Act. The information was submitted for publication at 2:00 pm CEST on April 18, 2019.

STRAX: NOTICE TO THE ANNUAL GENERAL MEETING

Strax AB (publ)

The shareholders of Strax AB (publ), 556539-7709, with registered office in Stockholm, Sweden, are hereby summoned to the Annual General Meeting to be held on Wednesday 22 May 2019 at 11:00 a.m. (CEST) at the offices of Advokatfirman Vinge, Stureplan 8, Stockholm, Sweden

Right to participate at the Meeting

To be entitled to participate at the Meeting, shareholders must

– be recorded in the register of shareholders maintained by Euroclear Sweden AB on Thursday 16 May 2019, and

– notify the company of their intention to attend the Meeting no later than at 4.00 p.m. CEST on Thursday 16 May 2019.

Shareholders whose shares are registered in the name of a nominee through the trust department of a bank or similar institution must, in order to be entitled to participate in the Meeting, request that their shares are temporarily re-registered in their own names in the register of shareholders maintained by Euroclear Sweden AB. Such registration must be effected on Thursday 16 May 2019. Shareholders are requested to inform their nominees in good time prior to this date.

Notification to attend the Meeting

Notification to attend the Meeting can be made in writing to Strax AB, Mäster Samuelsgatan 10, SE-111 44, Stockholm, Sweden, by e-mail (ir@strax.com). Shareholders should, when notifying attendance, provide their name, personal identification or corporate registration number, address, telephone number, shareholdings and, where applicable, details of the attendance of any representative(s) and/or assistant(s). In addition, the notification shall, if applicable, be supplemented with complete authorisation documentation such as certificate of incorporation and powers of attorney for representatives.

Proxies, etc.

Shareholders who are represented by a proxy must authorise the proxy by issuing a dated power of attorney. If such authorisation is issued by a legal entity, an attested copy of a certificate of registration or similar must be attached. The power of attorney is valid one year from issuance, or such longer period as specified in the power of attorney, but maximum five years from issuance. The original authorisation and certificate of registration, where applicable, should be sent to Strax AB, Mäster Samuelsgatan 10, SE-111 44, Stockholm, Sweden, well in advance of the Meeting. A proxy form is available on the company’s website (www.strax.com).

Number of shares and votes

At the date of this notice there are in aggregate 120 592 332 issued shares and votes in the company. The company holds no own shares as of the date of this notice.

Right to request information

The shareholders are reminded of their right to request information pursuant to Chapter 7, Section 32, of the Swedish Companies Act.

Proposed Agenda

1.           Opening of the Meeting

2.      Election of the Chairman of the Meeting

3.      Drawing-up and approval of the voting list

4.      Approval of the agenda

5.      Election of one or two persons to approve the minutes

6.      Decision on whether the Meeting has been duly convened

7.      Presentation of the annual report and the audit report as well as the consolidated accounts and audit report on the consolidated accounts for the financial year 2018

8.      Decision regarding adoption of the income statement and the balance sheet as well as the consolidated income statement and the consolidated balance sheet

9.      Decision regarding appropriation of the company’s earnings in accordance with the approved balance sheet

10.     Decision regarding discharge from liability of the members of the Board of Directors and the CEO

11.     Decision on the number of Directors and deputy Directors

12.     Decision on the remuneration that shall be paid to the Board of Directors and the auditor

13.     Election of Chairman and other members of the Board of Directors, potential deputy members of the Board of Directors and auditor

14.     Proposal to resolve on guidelines for remuneration of the Management and other employees

15.     Proposal to authorise the Board of Directors to resolve upon new share issues

16.     Proposal to authorise the Board of Directors to resolve to repurchase and transfer own shares

17.     Conclusion of the Meeting

Appropriation of the company’s earnings (item 9)

The Board of Directors proposes that the company’s results shall be carried forward.

The Nomination Committee’s proposals (items 2, 11-13)

The Nomination Committee, consisting of the chairman of the Nomination Committee Per Åhlgren (appointed GoMobile Nu AB), Gudmundur Palmason, Ingvi Tomasson as well as Bertil Villard in his capacity as the Chairman of the Board of Strax, proposes:

  •  that Bertil Villard shall be elected Chairman of the Annual General Meeting (item 2).
  •  that the Board of Directors shall consist of five members without deputies (item 11).
  •  that each member of the Board of Directors who is considered to be independent in relation to major shareholders, is entitled to receive SEK 150,000, and the chairman of the Board of Directors is entitled to SEK 225,000, as remuneration. According to the Nomination Committee’s proposal, Bertil Villard, Anders Lönnqvist and Pia Anderberg shall be entitled to receive remuneration, whereby the Directors’ total remuneration will amount to SEK 525,000 (item 12).
  •  that the auditor’s fees shall be paid as per current account as approved by the company (item 12).
  •  the re-election of Bertil Villard, Anders Lönnqvist, Gudmundur Palmason, Pia Anderberg and Ingvi Tyr Tomasson as members of the Board of Directors for the period until the end of the next Annual General Meeting. Bertil Villard is proposed as chairman of the Board of Directors (item 13).
  •  the election of PwC as auditor, with Niklas Renström as auditor in charge, for the period until the end of the next Annual General Meeting. The proposition is in accordance with the Board’s recommendation (item 13).

    Proposal to resolve on guidelines for remuneration of the Management and other employees (item 14)

    •  The Board of Directors proposes that the Annual General Meeting resolves to approve the Board of Director’s proposal regarding guidelines for remuneration of the Management as set forth below. The proposal substantially complies with earlier applied guidelines for remuneration of the Management of the company and variable remuneration to the company’s employees. The Board of Directors as a whole serves as a remuneration committee in relation to matters regarding remuneration and other terms of employment for the Management of the company.
    •  The Board of Directors annually monitors and evaluates on-going, and during the year completed, programs concerning variable remuneration. The Board of Directors also monitors and evaluates the current remuneration structure and levels of remuneration in the Company, the application of the guidelines approved at the Annual General Meeting regarding remuneration of the management and other employees, and otherwise consider the need for change. According to the Board of Directors, there are reasons for continuing with guidelines for remuneration and variable salary that are consistent with the previous year.
    •  Strax shall offer conditions in line with the market which will enable the company to recruit and retain competent personnel. The remuneration of the Management of the Group shall consist of fixed salary, variable remuneration, share-based incentive programs, pension and other customary benefits. The remuneration is based on the commitment and performance of the individual in relation to individual objectives and joint objectives for the company which have been determined in advance. The individual performance is continuously evaluated.
    •  The fixed salary is in general reviewed on a yearly basis and shall be based on the qualitative performance of the individual. The fixed salary of the CEO and the Management shall be in line with the market.
    •  Strax may adopt share-based incentive programs intended to promote the company’s long-term interests by motivating and rewarding the management of the company, among others.
    •  The Board of Directors may, if special circumstances are at hand in a certain case, resolve to deviate from the guidelines.

      Proposal to authorise the Board of Directors to resolve upon new share issues (item 15)

      •  The Board of Directors proposes that the Annual General Meeting resolves to authorise the Board of Directors to up until the next Annual General Meeting, on one or several occasions and with or without preferential rights for the shareholders, against cash payment or against payment through set-off or in kind, or otherwise on special conditions. However, such issue of shares must never result in the company’s issued share capital or the number of shares in the company at any time, being increased by more than a total of 10 per cent.
      •  The reason for the proposal and the possibility to deviate from shareholders’ preferential rights in the proposal is, among other things, to facilitate for the company to carry out acquisitions with payment in shares or to otherwise procure the financing of the company in an active and appropriate manner.  
      •  The CEO shall be authorised to make such minor amendments to the above resolution that may prove necessary in connection with the registration with the Swedish Companies Registration Office.
      •  A resolution in accordance with the Board of Directors’ proposal shall only be valid where supported by not less than two-thirds of both the votes cast and the shares represented at the Meeting.

      Proposal to authorise the Board of Directors to resolve to repurchase and transfer own shares
      (item 16)

      The Board of Directors proposes that the Annual General Meeting resolves to authorise the Board of Directors to resolve on the acquisition and sale of the company’s own shares, where the following shall apply;

      1. Acquisition and sale of own shares shall exclusively take place on Nasdaq Stockholm.
      2. The authorisation may be utilised on one or several occasions until the 2020 Annual General Meeting.
      3. Shares may be acquired to the extent that the company’s holding of its own shares, on any occasion, does not exceed ten (10) per cent of the company’s total shares. Sale may be carried out of not more than the number of shares acquired under this authorisation.
      4. Acquisition and sale of shares may only take place at a price within the price interval, on any occasion, recorded on Nasdaq Stockholm, which refers to the interval between the highest buying price and the lowest selling price.

      The purpose of the proposed authorisation is to provide flexibility as regards the company’s possibilities to distribute capital to its shareholders and to promote more efficient capital usage in the company, which altogether is deemed to have a positive impact on the company’s share price and thereby contribute to an increased shareholder value.

      A resolution in accordance with the Board of Directors’ proposal shall only be valid where supported by not less than two-thirds of both the votes cast and the shares represented at the Meeting.

      It was noted that documentation pursuant to Chapter 19, Section 22 of the Swedish Companies Act will be held available on the company’s web page.

      Processing of personal data

      For information on how your personal data is processed, see the integrity policy that is available at Euroclear’s webpage www.euroclear.com/dam/ESw/Legal/Privacy-notice-bolagsstammor-engelska.pdf.

      ____________________

      The annual report, the auditor’s report as well as the statement from the auditor pursuant to Chapter 8, Section 54, of the Swedish Companies Act and statement pursuant to Chapter 19, Section 22 of the Swedish Companies Act will, as from 1 May 2019, be held available at the company’s office, Mäster Samuelsgatan 10, SE-111 44, Stockholm, Sweden, and will upon request be sent to shareholders who supply their postal address. The material will then also be held available on the company’s website (www.strax.com). The other complete proposals are presented under the relevant item in the notice.

      This is an in-house translation of the Swedish original wording. In case of differences between the English translation and the Swedish original, the Swedish text shall prevail.

      Stockholm in April 2019

      Strax AB (publ)

      The Board of Directors


STRAX:  YEAR-END REPORT FOR THE FINANCIAL YEAR 2018

STRAX delivers a record year with sales of MEUR 107 and net income of MEUR 17

The Group’s sales for the period January 1 – December 31, 2018, amounted to
MEUR 107.0 (100.1), corresponding to a growth of 6.9 percent, with a gross margin of 24 (28) percent.

The Group’s result for the period January 1 – December 31, 2018, amounted to MEUR
16.7 (1.8) corresponding to EUR 0.14 (0.02) per share. Equity as of December 31, 2018 amounted to MEUR 34.3 (21.0) corresponding to EUR 0.28 (0.18) per share.

EBITDA for the period January 1 – December 31, 2018, amounted to MEUR 6.7 (9.3).

On November 30, 2018, STRAX divested the mobile phone case protection brand Gear4
to ZAGG Inc, a global leader in mobile accessories for MEUR 33.5 corresponding to a sales multiple of 1, resulting in a capital gain of MEUR 26.3, with potential additional payments of up to MEUR 9 based on 2019 sales development.

STRAX does not expect sales to materially decline in 2019 despite the sale of Gear4 and gross margins are expected to remain stable in 2019 as compared to 2018.

STRAX proprietary and licensed brands continued to develop strongly in 2018 creating valuable assets for STRAX.

Urbanista grew by 18.8 percent (MEUR 14.6 in sales 2018) with improved margins and EBITDA, whilst the licensed brands adidas and bugatti, under TLF, reached a growth of 25.9 percent (sales of MEUR 12.8 in 2018) with significantly improved EBITDA.

STRAX board of directors called for an EGM on December 28, 2018, which resolved on a distribution of SEK 1.10 per share, corresponding to MEUR 12.8 in total value, with distribution to the shareholders completed on January 30, 2019.

STRAX delivered a record year in both sales and net income in 2018. Sales growth came on the back of strong performance of our proprietary brands in North America, whilst net income was motivated by the successful divestment of Gear4 to ZAGG. More importantly, from a long-term perspective, we reduced our global headcount and operational cost base by 25% counted on FTE at year end. This was achieved through various measures, from straight job cuts to discontinuation of low impact proprietary brands and the connected devices product segment, as well as the sale of Gear4. All-in-all securing annualized cost savings of MEUR 7, thus directly improving our underlying profitability, without dependency on continued growth”.

Gudmundur Palmason, CEO

For further information please contact Gudmundur Palmason, CEO, STRAX AB, +46 8 545 017 50.

This is information that Strax AB is obliged to make public pursuant to the EU Market Abuse Regulation and the Securities Markets Act. The information was submitted for publication, through the agency of the contact person set out above, at 08:55 CET on February 28 2019.

About STRAX

STRAX is a market-leading global company specializing in mobile accessories. STRAX has built a House of Brands to complement its value-added customer-specific solutions and services. STRAX House of Brands includes proprietary brands: XQISIT, Urbanista and THOR, and licensed brands: adidas and bugatti. In addition STRAX represents over 40 major mobile accessory brands. STRAX sells into all key channels ranging from telecom operators, mass merchants and consumer electronics to lifestyle retailers and direct to consumers online. STRAX was founded in Miami and Hong Kong in 1995 and has since grown across the world.Today, STRAX has approximately 200 employees across 13 countries with its operation HQ and logistics center based in Germany. STRAX is listed on the Nasdaq Stockholm stock exchange.

STRAX: CONTINUES EXPANSION IN ECOMMERCE AND INCREASES OWNERSHIP IN BRANDVAULT TO 100 PERCENT

Global mobile accessories specialist STRAX today announces it has increased ownership in Brandvault Global Services Ltd from 10 percent to 100 percent.

STRAX has already seen early ecommerce success for the strong portfolio of proprietary brands and the plan with the investment in Brandvault was to get a bridgehead to further expand the footprint in the online market space. The strategy has proven successful and fully integrating Brandvault in the STRAX group now is a major step in the right direction to build the next generation distribution platform, taking full advantage of the opportunities and strong growth in the ecommerce space coupled with our already existing offline proposition.

The acquisition is purely based on an earn-out model, incentivizing the Brandvault team to continue to build on the successful business.

“In less than a year we have established a strong dedicated ecommerce team and seen rapid sales growth across the global marketplaces such as Amazon, JD and Tmall. We continue to make great strides operationally to optimize the STRAX group global ecommerce go-to-market platform and look forward to targeting new channels notably Groupon, eBay and our own direct to consumer offerings through the brand websites. To be part of the STRAX group and fully be able to benefit from the resources and capabilities of the group will take the business to the next level and truly establish a player with global reach” says Michael Bartlett, Managing Director, Brandvault.

“STRAX has built a strong portfolio of brands that is well placed offline, as well as representing many of the strongest third-party brands in our industry. The investment in Brandvault works as a catalyst for us to capture the opportunities and the value in ecommerce throughout our brand portfolio. We already have a very strong offline customer offering with a complete portfolio of brands and services, paring this now with strong online capabilities further strengthens our quite unique position to support our brands and customers globally both online and offline” says Gudmundur Palmason CEO STRAX.

For further information please contact Gudmundur Palmason, CEO, STRAX AB,+46 8 545 017 50

For further information please contact Michael Bartlett, Managing Director, BrandVault Global Services Limited, +44 07966 209777 

About STRAX
STRAX is a market-leading global company specializing in mobile accessories. STRAX has built a House of Brands to complement its value-added customer-specific solutions and services. STRAX House of Brands includes proprietary brands: XQISIT, Urbanista and THOR GLASS, and licensed brands: adidas and bugatti.
In addition STRAX represents over 40 major mobile accessory brands. STRAX sells into all key channels ranging from telecom operators, mass merchants and consumer electronics to lifestyle retailers and direct to consumers online. STRAX was founded in Miami and Hong Kong in 1995 and has since grown across the world.
Today, STRAX has over 200 employees across 13 countries with its operation HQ and logistics center based in Germany. STRAX is listed on the Nasdaq Stockholm stock exchange.


About BRANDVAULT
BRANDVAULT is a global ecommerce company specializing in mobile accessories and connected devices. The company sells to a wide range of online global marketplaces such as Amazon and eBay. BRANDVAULT provides a range of services including enhanced content creation and online customer acquisition. BRANDVAULT was founded in the UK in 2018. For more information, please visit: www.brandvault.com  

STRAX:  BULLETIN FROM STRAX’S EXTRAORDINARY GENERAL MEETING

At today’s Extraordinary General Meeting in STRAX AB (publ) (“STRAX”) it was resolved in accordance with the Board of Directors’ proposal on redemption of shares for repayment to the shareholders.

The redemption of shares is carried out through an automatic redemption procedure, according to which each existing share in STRAX is split into two shares, of which one share – which will be called redemption share – will be redeemed for a redemption proceed of SEK 1.10 per redemption share. To be able to carry out the redemption procedure in a time efficient manner, the share capital will also be increased through a bonus issue. In aggregate 120,592,332 redemption shares will be redeemed to a sum of SEK 132.65 million.

Key dates

Trading in redemption shares on Nasdaq Stockholm is expected to continue from and including January 9, 2019 to and including January 23, 2019, and the record date for redemption of the redemption shares shall be January 25, 2019, whereupon distribution of the redemption proceeds is expected to be executed by Euroclear Sweden AB around January 30, 2019.

The Board of Directors was authorised to adjust the period for trading in the redemption shares as well as the record date for redeeming the redemption shares in the event that the Board of Directors finds it necessary. Further, the Board of Directors was authorised to determine the record date for the share split and with support of this authorisation the Board of Directors has resolved that the record date for the share split shall be January 8, 2019.  

Additional information regarding the redemption procedure is included in the information brochure (in Swedish), which is available on the company’s website, www.strax.com.

For further information please contact Gudmundur Palmason, Managing Director, STRAX AB, phone no. +46 8 545 01750.

The information was submitted for publication, through the agency of the contact person set out above, at 4:15 pm CET on December 28, 2018.
  
 

About STRAX
STRAX is a market-leading global company specializing in mobile accessories. STRAX has built a House of Brands to complement its value-added customer-specific solutions and services. STRAX House of Brands includes proprietary brands: XQISIT, Urbanista and THOR GLASS, and licensed brands: adidas and bugatti.
In addition STRAX represents over 40 major mobile accessory brands. STRAX sells into all key channels ranging from telecom operators, mass merchants and consumer electronics to lifestyle retailers and direct to consumers online. STRAX was founded in Miami and Hong Kong in 1995 and has since grown across the world.
Today, STRAX has over 200 employees across 13 countries with its operation HQ and logistics center based in Germany. STRAX is listed on the Nasdaq Stockholm stock exchange.

STRAX:  PUBLICATION OF INFORMATION BROCHURE REGARDING THE REDEMPTION PROGRAM

In relation to the proposed redemption program, the company has today published an information brochure describing the redemption procedure.

The proposal shall be resolved by the Extraordinary General Meeting to be held on December 28, 2018.

The information brochure is available on the company’s website, www.strax.com, and will be available at the Extraordinary General Meeting.

Issuer Agent: Mangold Fondkommission AB is the issuing agent for STRAX in connection with the redemption program, and can be contacted on +46 8 503 015 95.

For further information please contact Gudmundur Palmason, CEO, Strax AB,
+46 8 545 017 50.

About STRAX
STRAX is a market-leading global company specializing in mobile accessories. STRAX has built a House of Brands to complement its value-added customer-specific solutions and services. STRAX House of Brands includes proprietary brands: XQISIT, Urbanista and THOR GLASS, and licensed brands: adidas and bugatti.
In addition STRAX represents over 40 major mobile accessory brands. STRAX sells into all key channels ranging from telecom operators, mass merchants and consumer electronics to lifestyle retailers and direct to consumers online. STRAX was founded in Miami and Hong Kong in 1995 and has since grown across the world.
Today, STRAX has over 200 employees across 13 countries with its operation HQ and logistics center based in Germany. STRAX is listed on the Nasdaq Stockholm stock exchange.

STRAX: NOTICE TO THE EXTRAORDINARY GENERAL MEETING

The shareholders of Strax AB (publ) are hereby summoned to the Extraordinary General Meeting to be held on Friday 28 December 2018 at 3.00 pm (CET) at the offices of Advokatfirman Vinge, Smålandsgatan 20, Stockholm, Sweden.

Right to participate at the Meeting

To be entitled to participate at the Meeting, shareholders must

– be recorded in the register of shareholders maintained by Euroclear Sweden AB on Thursday 20 December 2018, and

– notify the company of their intention to attend the Meeting no later than on Thursday 20 December 2018.

Shareholders whose shares are registered in the name of a nominee through the trust department of a bank or similar institution must, in order to be entitled to participate in the Meeting, request that their shares are temporarily re-registered in their own names in the register of shareholders maintained by Euroclear Sweden AB. Such registration must be effected on Thursday 20 December 2018. Shareholders are requested to inform their nominees in good time prior to this date.

Notification to attend the Meeting

Notification to attend the Meeting can be made in writing to Strax AB, Mäster Samuelsgatan 10,
SE-111 44, Stockholm, Sweden or by e-mail (ir@strax.com). Shareholders should, when notifying attendance, provide their name, personal identification or corporate registration number, address, telephone number, shareholdings and, where applicable, details of the attendance of any representative(s) and/or assistant(s). In addition, the notification shall, if applicable, be supplemented with complete authorisation documentation such as certificate of incorporation and powers of attorney for representatives.

Proxies, etc.

Shareholders who are represented by a proxy must authorise the proxy by issuing a dated power of attorney. If such authorisation is issued by a legal entity, an attested copy of a certificate of registration or similar must be attached. The power of attorney is valid one year from issuance, or such longer period as specified in the power of attorney, but maximum five years from issuance. The original authorisation and certificate of registration, where applicable, should be sent to Strax AB, Mäster Samuelsgatan 10, SE-111 44, Stockholm, Sweden, well in advance of the Meeting. A proxy form is available on the company’s website (www.strax.com).

Number of shares and votes

At the date of this notice there are in aggregate 120,592,332 issued shares and votes in the company. The company holds no own shares as of the date of this notice.

Right to request information

The shareholders are reminded of their right to request information pursuant to Chapter 7, Section 32, of the Swedish Companies Act.

Proposed agenda

  1. Opening of the meeting
  2. Election of the chairman of the meeting
  3. Drawing-up and approval of the voting list
  4. Approval of the agenda
  5. Election of one or two persons to approve the minutes
  6. Decision on whether the meeting has been duly convened
  7. Proposal to resolve on redemption of shares

(i)      Share split

(ii)     Bonus issue

(iii)    Reduction of the share capital through mandatory redemption of shares

  1. Conclusion of the meeting

Proposal to resolve on redemption of shares (item 7)

The Board of Directors proposes that the general meeting resolves on redemption of shares for repayment to the shareholders in accordance with below (the “Redemption Program”). The Redemption Program implies that all outstanding shares shall be split into two shares after which a total of 120,592,332 shares are automatically redeemed at SEK 1.10 per share for repayment to the shareholders. An information brochure describing the Redemption Program will be presented in respect of the board of directors’ proposal. The information brochure will be available before the trading in redemption shares commences at the company’s website, www.strax.com, at the company’s office and will upon request be sent to shareholders who state their postal address.

In light of the above, the Board of Directors proposes that the general meeting passes the following resolutions.

(i) Share split

The Board of Directors proposes that the company’s shares shall be split into two shares, of which one shall be designated redemption share. The Board of Directors is authorised to determine the record date for the share split.

(ii) Bonus issue

The Board of Directors proposes that the share capital shall be increased with EUR 12,624,164.563374 through a bonus issue. The amount with which the share capital shall be increased shall be taken from the non-restricted equity. No new shares shall be issued in connection with the increase in the share capital.

(iii) Reduction of the share capital through mandatory redemption of shares

The Board of Directors proposes a reduction of the share capital with EUR 12,624,164.563374 through mandatory redemption of all 120,592,332 redemption shares, each share with a quota value of approx. EUR 0.104685. The redemption consideration amounts to SEK 1.10 per share. The consideration per share corresponds to the share’s quota value (based on the exchange rate in EUR/SEK as per 5 December 2018). Neither the procced per share (in SEK), nor the redemption amount per share (in EUR), is affected by any currency exchange fluctuations and will thus remain in accordance with above. The purpose of the reduction of the share capital is repayment to the shareholders, and in case the redemption consideration is less than the redemption amount due to the applicable exchange rate (below referred to as “Payment difference”), allocation to unrestricted shareholders’ equity. In such case, the allocation to unrestricted shareholders’ equity will be made with an amount corresponding to the Payment difference. The redemption of redemption shares will occur automatically, shareholders will not need to take any action to get redemption shares redeemed.

Trading in redemption shares on Nasdaq Stockholm is expected during the period 9 – 23 January 2019 and the record day for redemption of the redemption shares shall be 25 January 2019 whereupon distribution of the redemption proceeds is expected to be executed by Euroclear Sweden AB around 30 January 2019.

Further, it is proposed that the Board of Directors is authorised to adjust the period for trading in the redemption shares as well as the record day for redeeming the redemption shares in the event that the Board of Directors finds it necessary.

The resolution of the general meeting regarding items (i)-(iii) above are conditional upon each other and shall be passed as one resolution. The resolution of the general meeting shall be valid where supported by shareholders holding not less than two-thirds of both the votes cast and the shares represented at the general meeting.

Miscellaneous

Processing of personal data

For information on how your personal data is processed, see

https://www.euroclear.com/dam/ESw/Legal/privacy-notice-boss.pdf.

____________________

The Board of Directors’ complete proposals as well as any other additional documents pursuant to the Companies Act (Sw. aktiebolagslagen) regarding item 7, will be available not later than 7 December 2018, at the company’s office, Mäster Samuelsgatan 10, SE-111 44, Stockholm, Sweden, and will upon request be sent to shareholders who state their postal address. The material will then also be held available on the company’s website (www.strax.com).

____________________

Stockholm, December 2018

Strax AB (publ)

The Board of Directors

STRAX: INTERIM REPORT NO 3 FOR THE FINANCIAL YEAR 2018

STRAX growth continues, against the general market trend, and after the end of the quarter, STRAX divested its Gear4 brand to ZAGG, in a transaction worth up to MEUR 44.
  • The Group’s sales for the period January 1 – September 30, 2018, amounted to
    MEUR 69.5 (67.3), gross margin decreased to 28.6 (29.2) percent.
  • The Group’s result for the period January 1 – September 30, 2018, amounted to MEUR -1.1 (3.5) corresponding to EUR -0.01 (0.03) per share. Equity as at September 30, 2018 amounted to MEUR 19.8 (22.9) corresponding to EUR 0.17 (0.19) per share.
  • EBITDA for the period January 1 – September 30, 2018, amounted to MEUR 3.6 (6.1).
  • STRAX fully understands and is prepared to address the extensive transformation its retail customers are going through and has in the second half of 2018 reduced its global headcount number by approximately 20 percent. STRAX is furthermore looking at several strategic alternatives for its distribution business with the ultimate objective of becoming a hybrid of an investment and operating company in the accessories space.
  • November 30, 2018, STRAX divested Gear4, mobile phone case protection brand, to ZAGG Inc, a global leader in mobile accessories for MEUR 35, with potential additional payments of up to MEUR 9 based on 2019 sales development.
  • STRAX board of directors will call for an EGM to resolve on a proposed distribution of at least SEK 1 per share, corresponding to at least MSEK 120,5 in total value.


STRAX has already taken several steps in an effort to prepare for the future, although we remain content that further activity might be required to safeguard and deliver value to all stakeholders. Our entire organization is highly engaged, motivated and has remained positive throughout this ongoing transition phase, and I could not be more proud of each STRAX team member. I’m confident about the rebound of the smartphone and mobile accessories industries and our house of brands strategy, and ultimately that better times are imminent for our shareholders”.

                                             Gudmundur Palmason, CEO

For further information please contact Gudmundur Palmason, CEO, Strax AB, +46 8 545 01750

About STRAX
STRAX is a market-leading global company specializing in mobile accessories and connected devices. STRAX has built a House of Brands to complement its value-added customer-specific solutions and services. STRAX House of Brands includes proprietary brands: XQISIT, Urbanista, THOR GLASS, avo+, FLAVR, Eule and licensed brands: adidas and bugatti. In addition STRAX represents over 40 major mobile accessory brands. STRAX sells into all key channels ranging from telecom operators, mass merchants and consumer electronics to lifestyle retailers and direct to consumers online. STRAX was founded in Miami and Hong Kong in 1995 and has since grown across the world. Today, STRAX has over 200 employees across 13 countries with its operational HQ and logistics center based in Germany. STRAX is listed on the Nasdaq Stockholm stock exchange.

This information is information that Strax AB is obliged to make public pursuant to the EU Market Abuse Regulation and the Securities Markets Act. The information was submitted for publication, through the agency of the contact person set out above, at 15:05 CET on November 30, 2018.

STRAX DIVESTS ITS GEAR4 BRAND TO ZAGG FOR MEUR 35 WITH POTENTIAL ADDITIONAL PAYMENTS OF MEUR 9.

STRAX, the mobile accessories specialist, has divested Gear4, mobile phone case protection brand, to ZAGG Inc, a global leader in mobile accessories for MEUR 35 (“initial purchase price”) with potential additional payments of up to MEUR 9  (”additional purchase price”) based on 2019 sales development.

The divestment is a share-based transaction, with US-based ZAGG Inc, acquiring all outstanding shares in Gear4 Hong Kong Ltd, a wholly-owned subsidiary of STRAX. The value of the transaction is MEUR 35 and is based on the 2018 forecasted Gear4 sales generated by the STRAX group of companies. Eighty percent of the purchase price will be paid in cash and 20 percent will be paid in shares in ZAGG, which is listed on the Nasdaq US stock exchange. MEUR 26.5 will be paid in cash at completion with MEUR 5 of the total purchase price held back in escrow for five months and MEUR 3.5 for 18 months. The effective date of the transaction is 30 November 2018.

The transaction is based on a cash and debt-free basis, and the initial cash flow impact of STRAX will equal the initial purchase price less the hold-back of MEUR 8.5. The shares received as part of the purchase price will be subject to a customary 12-month lock-up period, whereby the shares cannot be freely sold or transferred. The shares can be sold or distributed to STRAX shareholders after the lock-up period and release from hold-back.

STRAX will continue to distribute Gear4 products in several markets, including the UK, where Gear4 enjoys a market-leading position in the mobile case category.

While the transaction will negatively impact STRAX’s consolidated annual sales by MEUR 20-25, it will reduce headcount by 17 FTEs and OPEX by 8-10%, therefore mitigating the EBITDA impact on a consolidated basis.

Commenting on the transaction, Gudmundur Palmason, CEO, STRAX Group, says: ”The investment in, and subsequent divestment of Gear4 shows the value creation abilities of STRAX, through our brand development competence, market reach and positioning as one of the global leading specialists in mobile accessories. We believe the time to divest Gear4 is right for both STRAX and our shareholders in order to harvest some of its success.

“Under the ownership of ZAGG, Gear4 will also gain the opportunity to reach new levels of success through their significant market reach, particularly in North America – the largest mobile accessories market in the world. ZAGG is a global leader in several mobile accessories categories and we could not have found a more suitable buyer of Gear4, which I’m convinced will become another leading global brand within ZAGG portfolio of brands.”

Chris Ahern, CEO, ZAGG Inc, comments: ”From our position as one of the leading companies in the mobile accessories industry, with a primary focus on screen protection and charging products, we have identified Gear4 not only as one of the fastest growing protective case brands, but also a brand with a very promising future. Gear4, with its unique positioning – not least through the licensed D3O material – fits our portfolio perfectly, and broadens our position within the protection segment of the mobile phone accessories industry. We are happy that the STRAX team will pass the torch to us, after a phenomenal job in establishing Gear4 as one of the most significant brands in its category, and welcome the strong Gear4 team onboard.”

For further information please contact Gudmundur Palmason, CEO, Strax AB, +46 8 545 01750

Logos in London have been legal advisor to STRAX in the transaction. Vinge Law firm have advised in capital market related questions.

About STRAX
STRAX is a market-leading global company specializing in mobile accessories. STRAX has built a House of Brands to complement its value-added customer-specific solutions and services. STRAX House of Brands includes proprietary brands: XQISIT, Gear4, Urbanista and THOR GLASS and licensed brands: adidas and bugatti. In addition STRAX represents over 40 major mobile accessory brands. STRAX sells into all key channels ranging from telecom operators, mass merchants and consumer electronics to lifestyle retailers and direct to consumers online. STRAX was founded in Miami and Hong Kong in 1995 and has since grown across the world. Today, STRAX has over 200 employees across 13 countries with its operational HQ and logistics center based in Germany. STRAX is listed on the Nasdaq Stockholm stock exchange.

About GEAR4
Founded in 2006, Gear4 is the number one impact protection case brand in the UK. In 2015, Gear4 partnered with D3O to create world-leading impact protection products for consumer electronics. Now 10 years old and established in over 40 countries, Gear4 has a proven track record of creating world-leading products that have satisfied millions of consumers worldwide. Working to the impeccable standards of British engineering and innovation, Gear4 prides itself on constantly delivering unique, well-designed products that protect devices. www.gear4.com

About ZAGG Inc

ZAGG Inc (NASDAQ:ZAGG) is a global leader in accessories and technologies that empower mobile lifestyles. ZAGG has an award-winning product portfolio that includes screen protection, power management solutions, mobile keyboards, and personal audio sold under the InvisibleShield®, mophie®, ZAGG®, BRAVEN®, and IFROGZ® brands. ZAGG has operations in the United States, Ireland, and China. For more information, visit the Company’s websites at www.zagg.com, www.mophie.comand www.braven.com.

This information is information that Strax AB is obliged to make public pursuant to the EU Market Abuse Regulation and the Securities Markets Act. The information was submitted for publication, through the agency of the contact person set out above, at 15:00 CET on November 30, 2018.

STRAX: Postponed disclosure of Interim Report no 3

Strax AB (publ) has updated its financial calendar for 2018, entailing that the interim report for the period 1 January 2018 – 30 September 2018 (Interim Report no 3) is postponed by one day and will accordingly be disclosed on Friday 30 November 2018.

Subsequent reporting occasions will be set out in the Interim Report no 3, and the financial calendar for the financial year 2019 will be published on the company’s website in connection therewith.

For further information please contact Gudmundur Palmason, CEO, Strax AB, +46 8 545 01750.

This information was submitted for publication, through the agency of the contact person set out above, at 17:10 CET on 28 November 2018.